Ford Argentina sales decreased 13 percent to 2,234 units in February 2024. The figures placed Ford as the fifth best-selling car brand in Argentina, behind Toyota, Volkswagen, Fiat and Renault.
Individual model sales performance was as follows:
During the first two months of the 2024 calendar year, Ford Argentina sales increased 24 percent to 5,448 units.
| MODEL | FEB 2024 / FEB 2023 | FEBRUARY 2024 | FEBRUARY 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | -78.99% | 29 | 138 | -27.67% | 230 | 318 |
| ECOSPORT | -98.26% | 5 | 288 | -99.13% | 7 | 803 |
| F-SERIES | -6.25% | 15 | 16 | +11.76% | 38 | 34 |
| KUGA | +800.00% | 9 | 1 | +2,500.00% | 26 | 1 |
| MAVERICK | -75.56% | 66 | 270 | -63.62% | 314 | 863 |
| MUSTANG | -88.00% | 3 | 25 | -70.21% | 14 | 47 |
| RANGER | -8.09% | 1,398 | 1,521 | -19.35% | 3,447 | 4,274 |
| TERRITORY | +370.68% | 626 | 133 | +254.55% | 1,170 | 330 |
| TRANSIT | -56.98% | 77 | 179 | -56.73% | 193 | 446 |
| FORD TOTAL | -13.31% | 2,234 | 2,577 | -23.73% | 5,448 | 7,143 |
After beginning the calendar year with a significant drop, Ford Argentina sales suffered a notable dip again in February. The Blue Oval’s market position was once again affected by the severe difficulties that the Argentine automotive industry is going through, causing FoMoCo to notch two consecutive months of contraction.
However, despite the widespread declines in most models, Ford Argentina had an outstanding achievement in February by positioning the all-new Ford Ranger as the best-selling midsize pickup in the country for the first time in a long time. The Ranger finished as the best-selling truck and narrowly surpassed the traditional best-selling leader Toyota Hilux, which sold 1,373 units during the month.
In addition, the newly introduced Ford Territory performed well last month – with a drastic triple-digit increase that consolidates it as the brand’s second best-selling model, and one of the most popular crossovers on the Argentine market.
As Darrell Waltrip puts it, "You chose a fine time to leave me, loose wheel!"
Sales increased 18 percent to 38,762 units during the first nine months of 2025.
It's one of 40 built in total.
From the Bronze Appearance Package to the High Equipment Group.
The Mark VI packed more for a similar price point.
