Ford Colombia sales increased 57 percent to 759 units in February 2024.
Individual model sales performance was as follows:
During the first two months of the 2024 calendar year, Ford Colombia sales increased 32 percent to 1,209 units.
| MODEL | FEB 2024 / FEB 2023 | FEBRUARY 2024 | FEBRUARY 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +538.46% | 83 | 13 | +226.83% | 134 | 41 |
| EDGE | -33.33% | 12 | 18 | -50.00% | 22 | 44 |
| ESCAPE | +431.94% | 383 | 72 | +331.62% | 587 | 136 |
| EXPEDITION | +20.00% | 6 | 5 | +40.00% | 14 | 10 |
| EXPLORER | 0.00% | 60 | 60 | -11.48% | 108 | 122 |
| F-150 LIGHTNING | * | 0 | * | * | 1 | * |
| F-SERIES | -25.00% | 18 | 24 | -17.07% | 34 | 41 |
| RANGER | -31.60% | 197 | 288 | -39.41% | 309 | 510 |
| FORD TOTAL | +57.14% | 759 | 483 | +32.42% | 1,209 | 913 |
For the fifth consecutive month, Ford Colombia’s sales increased notably, an act that strengthened the brand’s standing in the South American country. Ford owes much of February’s success on its crossover lineup.
In particular, the refreshed Ford Escape continues to be the model that leads the Blue Oval brand in Colombia, with a significant three-digit increase, and more than 300 units year-on-year. The compact crossover has solidly established itself as the brand’s best-selling model in the Colombian market.
Also notable is the significant triple-digit increase of the Ford Bronco Sport in Colombia during February, where it finished with the highest growth rate in the lineup. By contrast, the pickup line and the Ford Edge suffered notable drops last month.
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