Ford EcoSport sales increased in the United States, while decreasing in Mexico, Argentina and Brazil during the first quarter of 2020.
| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| ECOSPORT | +0.34% | 12,923 | 12,879 |
| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| ECOSPORT | * | 1,599 | * |
| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| ECOSPORT | -25.25% | 974 | 1,303 |
| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| ECOSPORT | -11.67% | 6,728 | 7,617 |
| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| ECOSPORT | -37.95% | 2,269 | 3,657 |
| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| ECOSPORT | -99.60% | 1 | 249 |
Ford EcoSport sales performance during the first quarter of 2020 enabled the small crossover SUV to take eighth place in its competitive set from a sales volume standpoint. The model was outsold by the Jeep Compass, Chevrolet Trax (see Chevrolet Trax sales), Honda HR-V, Hyundai Kona, Buick Encore (see Buick Encore sales), Jeep Renegade and the new Nissan Kicks.
The Ford EcoSport outsold the Mitsubishi Outlander Sport, Toyota C-HR, Kia Seltos and Niro, the all-new Hyundai Venue, all-new Buick Encore GX, Mazda CX-3, the Fiat 500X, and the new Chevrolet Trailblazer.
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 | Q1 20 SHARE | Q1 19 SHARE |
|---|---|---|---|---|---|
| JEEP COMPASS | -20.07% | 29,820 | 37,306 | 16% | 18% |
| CHEVROLET TRAX | +14.90% | 28,242 | 24,580 | 15% | 12% |
| HONDA HR-V | -10.32% | 19,414 | 21,649 | 10% | 10% |
| HYUNDAI KONA | -17.52% | 15,174 | 18,397 | 8% | 9% |
| BUICK ENCORE | -42.14% | 14,238 | 24,606 | 8% | 12% |
| JEEP RENEGADE | -22.25% | 14,164 | 18,218 | 7% | 9% |
| NISSAN KICKS | +11.58% | 13,969 | 12,519 | 7% | 6% |
| FORD ECOSPORT | +0.34% | 12,923 | 12,879 | 7% | 6% |
| MITSUBISHI OUTLANDER SPORT | +0.96% | 12,577 | 12,457 | 7% | 6% |
| TOYOTA C-HR | -28.57% | 10,372 | 14,521 | 5% | 7% |
| KIA SELTOS | * | 5,052 | * | 3% | 0% |
| KIA NIRO | -6.94% | 4,975 | 5,346 | 3% | 3% |
| HYUNDAI VENUE | * | 3,166 | * | 2% | 0% |
| BUICK ENCORE GX | * | 2,601 | * | 1% | 0% |
| MAZDA CX-3 | -21.55% | 2,552 | 3,253 | 1% | 2% |
| FIAT 500X | -62.52% | 283 | 755 | 0% | 0% |
| CHEVROLET TRAILBLAZER | * | 3 | * | 0% | 0% |
| TOTAL | -8.21% | 189,525 | 206,486 |
From a segment share standpoint, the EcoSport owned 7 percent of the segment, significantly less than the 16 and 15 percent of the Jeep Compass and Chevrolet Trax.
The mainstream subcompact crossover segment contracted 8 percent to 189,525 units during Q1 2020.
Ford EcoSport sales outperformed the segment average during the first quarter of 2020, with the small crossover SUV seeing its share of the segment increase from 6 percent in Q1 2019 to 7 percent in Q1 2020.
The EcoSport is a newcomer to the U.S. market, entering a very competitive segment against established rivals in the Chevrolet Trax and Buick Encore, along with very attractive new entries such as the Jeep Compass, Honda HR-V, Toyota C-HR, Nissan Kicks, as well as the Kia Niro and Hyundai Kona. In addition, GM is launching all-new entries in this segment – the new Chevrolet Trailblazer and Buick Encore GX, which will complement the current Trax and Encore, respectively, while Hyundai and Kia are in the process of bringing to market the all-new Hyundai Venue and Kia Seltos that will complement the Kona and Niro, respectively. In that regard, the EcoSport has its work cut out for it, as it will be competing against much newer and (arguably) more attractive models in the space.
Going forward, we expect Ford EcoSport sales to continue ebbing and flowing. Working in the model’s favor is a growing demand for small crossovers, a circumstance that should attract more people to shop models in this space, including the EcoSport. Meanwhile, very attractive competing offerings could limit the EcoSport’s sales success. For the immediate future, we can expect declining sales as the industry as a whole takes a hit due to the impact of the COVID-19 pandemic.
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