Ford Brazil sales decreased 77 percent to 4,420 units in May 2020 compared to May 2019 results.
Individual model sales performance was as follows:
During the first five months of the 2020 calendar year, Ford Brazil sales decreased 39 percent to 52,761 units.
| MODEL | MAY 2020 / MAY 2019 | MAY 2020 | MAY 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ECOSPORT | -68.67% | 851 | 2,716 | -37.48% | 8,158 | 13,049 |
| FOCUS | -100.00% | 0 | 164 | -99.38% | 8 | 1,294 |
| FUSION | -98.59% | 1 | 71 | -97.62% | 15 | 629 |
| KA | -84.28% | 2,151 | 13,684 | -38.83% | 37,363 | 61,079 |
| MUSTANG | -70.00% | 12 | 40 | -17.22% | 149 | 180 |
| RANGER | -26.00% | 1,400 | 1,892 | -11.28% | 6,982 | 7,870 |
| FORD TOTAL | -76.57% | 4,420 | 18,868 | -38.93% | 52,761 | 86,393 |
Ford Brazil sales were severely impacted by the unfavorable conditions generated by the COVID-19 pandemic in May 2020. The result was even worse than April‘s, representing the lowest sales volume in decades.
The setback was the result of Ford models suffering large drops in sales volume, though there was one bright spot: the Ford Ranger. The midsize pickup truck once again stood out for seeing the smallest drop compared to May 2019. In addition, Ranger sales actually increase in May compared to the prior month of April (1,400 registrations in May vs. 1,070 in April).
The mid-size pickup is handling the crisis imposed by COVID-19 better than the other Ford models thanks to the recent introduction of the new Ranger Storm, which has significantly improved the model’s performance in both Brazil and Argentina.
Taking a page out of the Maverick's book.
All that Electric Spice looks pretty good, if we do say so ourselves.
It has remained with the original owner's family since new, too.
Three words: tech, advertising, and business.
The standard system isn't half bad.
Another nicely kept example of the newer Ranger.
