Ford Argentina sales decreased five percent to 2,354 units in November 2022 compared to November 2021 results. The figures place Ford as the seventh best-selling car brand in Argentina, behind Toyota, Renault, Volkswagen, Fiat, Peugeot and Chevrolet.
Individual model sales performance was as follows:
During the first 11 months of the 2022 calendar year, Ford Argentina sales decreased six percent to 26,139 units.
| MODEL | NOV 2022 / NOV 2021 | NOVEMBER 2022 | NOVEMBER 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | -23.19% | 159 | 207 | +25.85% | 1,373 | 1,091 |
| ECOSPORT | -33.09% | 360 | 538 | +16.10% | 4,457 | 3,839 |
| F-SERIES | -86.96% | 3 | 23 | -47.16% | 298 | 564 |
| FIESTA | * | 0 | 0 | -92.86% | 1 | 14 |
| KA | -100.00% | 0 | 20 | -99.44% | 24 | 4,285 |
| KUGA | +1,200.00% | 13 | 1 | +15.24% | 310 | 269 |
| MAVERICK | -10.00% | 9 | 10 | +20,770.00% | 2,087 | 10 |
| MONDEO | -100.00% | 0 | 43 | -93.03% | 14 | 201 |
| MUSTANG | -89.47% | 2 | 19 | +6.12% | 52 | 49 |
| RANGER | -1.53% | 1,283 | 1,303 | -14.25% | 12,196 | 14,222 |
| TERRITORY | -29.07% | 205 | 289 | +47.13% | 3,387 | 2,302 |
| TRANSIT | +1,627.78% | 311 | 18 | +88.73% | 1,876 | 994 |
| FORD TOTAL | -5.16% | 2,354 | 2,482 | -6.32% | 26,139 | 27,901 |
After experiencing a slight increase in October, Ford Argentina sales were in the red in November. The Blue Oval brand’s intermittent behavior in the Argentine market once again tilted to the negative side last month, likely as a result of lower unit availability in dealerships.
The drop in Ford Argentina sales in November is directly related to the sales decrease of the best-selling Ford Ranger, which is manufactured locally in the Latin country. After experiencing a healthy increase over the previous month, the midsize pickup once again saw a drop in deliveries, joining the majority of Ford models.
Only the Ford Kuga and Transit were in the green in November in Argentina thanks to noteworthy four-digit increases. The most prominent of these was the Transit. Even so, the full-size van saw noticeably lower registrations than in previous months.
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View Comments
How much money does Ford lose being in these very small market?
Ford SA was losing millions per year on locally produced vehicles.
Now that Brazilian production has been shuttered, Ford will move to a premium import strategy.
Obviously the plan is to make money this way.
Not to worry. Ford Argentina will win it back on penalty shots!