Ford Bronco Sport sales increased in the United States, Mexico and Colombia, while decreasing in Argentina during Q3 2023.
| MODEL | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +55.09% | 33,232 | 21,427 | +20.50% | 96,375 | 79,976 |
| MODEL | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +11.07% | 823 | 741 | -13.33% | 2,673 | 3,084 |
| MODEL | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | -76.72% | 81 | 348 | -33.01% | 749 | 1,118 |
| MODEL | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +76.04% | 169 | 96 | -55.59% | 334 | 752 |
In the second quarter of 2023, Ford Bronco Sport sales expanded 55 percent to 33,232 sales, keeping the off-road crossover mid-pack in 11th among 19 entries in the segment.
Up front, the Honda CR-V outsold the competition, selling 98,654 units last quarter, up 59 percent. The Toyota RAV4 slotted in second, up eight percent to 75,919 units, followed by the Nissan Rogue, up 49 percent to 63,346 units. The Hyundai Tucson placed fourth, up 37 percent to 52,589 units, outperforming the Chevy Equinox (see running Chevy Equinox sales), which moved 48,291 units, up four percent year-over-year. The Subaru Forester claimed 45,035 deliveries, up 58 percent, tailed by the Ford Escape, in seventh, up nine percent to 38,774 units. The Subaru Crosstrek came in eighth, down 15 percent to 38,502 sales, followed by the Mazda CX-5, up five percent to 35,834 sales, and the Kia Sportage saw its sales slip five percent to 35,695 units, outperforming the Bronco Sport. All other segment contenders sold fewer than 20,000 units on an individual basis.
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | Q3 23 SHARE | Q3 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| HONDA CR-V | +58.90% | 98,654 | 62,085 | 16% | 12% | +46.82% | 262,351 | 178,687 |
| TOYOTA RAV4 | +8.35% | 75,919 | 70,066 | 12% | 13% | -0.17% | 302,831 | 303,341 |
| NISSAN ROGUE | +49.19% | 63,346 | 42,460 | 10% | 8% | +62.21% | 211,091 | 130,135 |
| HYUNDAI TUCSON | +26.56% | 52,589 | 41,554 | 9% | 8% | +21.93% | 153,180 | 125,625 |
| CHEVROLET EQUINOX | +3.53% | 48,291 | 46,646 | 8% | 9% | -5.62% | 154,142 | 163,324 |
| SUBARU FORESTER | +58.20% | 45,035 | 28,468 | 7% | 5% | +33.93% | 106,345 | 79,405 |
| FORD ESCAPE | +9.56% | 38,774 | 35,391 | 6% | 7% | -5.21% | 103,613 | 109,311 |
| SUBARU CROSSTREK | -15.00% | 38,502 | 45,294 | 6% | 9% | -0.62% | 114,632 | 115,344 |
| MAZDA CX-5 | +4.95% | 35,834 | 34,145 | 6% | 7% | -0.08% | 115,855 | 115,949 |
| KIA SPORTAGE | -4.52% | 35,695 | 37,383 | 6% | 7% | +19.89% | 107,584 | 89,739 |
| FORD BRONCO SPORT | +55.09% | 33,232 | 21,427 | 5% | 4% | +20.50% | 96,375 | 79,976 |
| GMC TERRAIN | -5.10% | 17,003 | 17,917 | 3% | 3% | -16.75% | 54,628 | 65,619 |
| VOLKSWAGEN TIGUAN | -33.95% | 16,914 | 25,608 | 3% | 5% | -13.42% | 55,699 | 64,336 |
| NISSAN ARIYA | * | 4,504 | * | 1% | 0% | * | 9,699 | 0 |
| JEEP CHEROKEE | -66.96% | 3,798 | 11,495 | 1% | 2% | -25.40% | 23,017 | 30,852 |
| MITSUBISHI ECLIPSE CROSS | +24.99% | 3,311 | 2,649 | 1% | 1% | -8.58% | 7,644 | 8,361 |
| MINI COUNTRYMAN | +71.84% | 2,966 | 1,726 | 0% | 0% | +43.36% | 8,223 | 5,736 |
| SUBARU SOLTERRA | * | 2,791 | * | 0% | 0% | * | 5,763 | 0 |
| DODGE JOURNEY | -96.81% | 1 | 31 | 0% | 0% | -93.05% | 13 | 187 |
| TOTAL | +17.70% | 617,159 | 524,345 | +13.61% | 1,892,685 | 1,665,927 |
In terms of segment share, the CR-V claimed 16 percent, up four percentage points, while the RAV4 claimed 12 percent, down one percentage point. The Rogue earned 10 percent share, up two percentage points, while the Tucson gained one percentage point for nine percent share. The Forester earned seven percent share, up two percentage points, while the Escape’s six percent share represented a one percentage point decrease. The Crosstrek lost three percentage points for six percent share, while the CX-5 and Sportage each lost one percentage point, each earning six percent share. Bronco Sport sales, meanwhile, accounted for five percent share, up one percentage point. All other entries earned three percent share or less apiece.
Overall, the mainstream C-segment crossover bracket expanded 18 percent to 617,159 units, meaning that Ford Bronco sales slightly outperformed the segment average.
It is also worth noting that Ford now fields two vehicles in this segment: the Escape and the Bronco Sport. Combining sales of both models gives The Blue Oval 72,006 deliveries, good for approximately 12 percent segment share. While that exceeds the seven percent segment share held by the Escape alone, it still doesn’t surpass the 16 percent share held by the CR-V alone.
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | Q3 23 SHARE | Q3 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| FORD BRONCO SPORT | +55.09% | 33,232 | 21,427 | 46% | 38% | +20.50% | 96,375 | 79,976 |
| FORD ESCAPE | +9.56% | 38,774 | 35,391 | 54% | 62% | -5.21% | 103,613 | 109,311 |
| TOTAL | +26.73% | 72,006 | 56,818 | +5.65% | 199,988 | 189,287 |
Ford Bronco Sport sales reflect an increase in production of the off-road crossover, is produced at the Hermosillo Assembly plant.
Looking ahead, the 2024 Bronco Sport represents a handful of changes and updates over its 2023 model year predecessor. It ditched its SecuriCode keyless entry keypad from the lineup, dropped four exterior colors, which were replaced by two others, lost its windshield wiper de-icer, along with the entry-level Base trim. Two new packages are available for customers looking for a little extra pizazz for their rugged crossover, including the Black Appearance Package and the retro-themed Free Wheeling Package.
Taking a page out of the Maverick's book.
All that Electric Spice looks pretty good, if we do say so ourselves.
It has remained with the original owner's family since new, too.
Three words: tech, advertising, and business.
Another nicely kept example of the newer Ranger.
View Comments
For the 85th time, the Bronco Sport is NOT a C-segment entry. Yes, Ford and NHTSA say so, based on INTERIOR volume, mainly due to its height, but it's shorter than a Trailblazer. Midcompact, between B and C.