Lincoln Navigator Sales Fall 27 Percent In Q2 2024

Lincoln Navigator sales decreased in the United States while recording 225 deliveries in Canada and 58 in Mexico during the second quarter 2024.

Lincoln Navigator Sales - Q2 2024 - United States

In the United States, Lincoln Navigator deliveries totaled 3,423 units in Q2 2024, a decrease of about 27 percent compared to 4,688 units sold in Q2 2023.

In the first six months of the year, Navigator sales decreased about 26 percent to 6,550 units.

Lincoln Navigator Sales - Q2 2024 - Canada

In Canada, Lincoln Navigator deliveries totaled 225 units in Q2 2024.

In the first six months of the year, Navigator sales totaled 459 units.

Lincoln Navigator Sales - Q2 2024 - Mexico

In Mexico, Lincoln Navigator deliveries totaled 58 units in Q2 2024, a decrease of about 34 percent compared to 88 units sold in Q2 2023.

In the first six months of the year, Navigator sales decreased about 28 percent to 131 units.

Competitive Sales Comparison (USA)

Sales of the Lincoln Navigator family (see running Lincoln Navigator sales) – representing the regular-length Navigator and extended-length Navigator L – were down 27 percent to 3,423 units, remaining in third place from the previous quarter among full-size luxury SUVs in Q2 2024 when ranked by sales volume.

Sales of the Cadillac Escalade duo (see running Cadillac Escalade sales) – consisting of the regular-length Cadillac Escalade and extended-length Cadillac Escalade ESV – are combined this quarter, leading the field again in spite of a 13 percent decline for 10,069 deliveries, outpacing the Navigator about three-to-one. The Jeep Grand Wagoneer family – those of the regular-length Grand Wagoneer and extended-length Grand Wagoneer L – followed in second place again as well with a 24 percent uptick to 4,005 units. The Infiniti QX80 remained in fourth, with sales sliding 24 percent to 2,243 units, while the Lexus LX stayed last with a 14 percent dip for 1,618 deliveries.

Sales Numbers - Full-Size Luxury SUVs - Q2 2024 - USA

The Escalade duo earned a commanding 47 percent segment share, followed by the Grand Wagoneer family with an 19 percent share, and the Navigator duo with a 16 percent share. The QX80 posted an 11 percent share, and the LX held an eight percent share.

Sales Numbers - Cadillac Full-Size SUVs - Q2 2024 - USA

For reference, we’ve included sales figures for full-size luxury unibody crossovers below, which are typically cross-shopped against the mechanically different body-on-frame SUVs in this segment.

Currently, the only such crossovers are the BMW X7, Mercedes-Benz GLS-Class, and Land Rover Range Rover. All three are smaller than the regular Navigator, and of course even smaller than the Navigator L, being closer in size to the Lincoln Aviator. The Audi Q9 is incoming at some point to join these models. Nevertheless, sales of the three unibody crossovers outpaced Lincoln’s body-on-frame SUV during Q2 2024.

Sales Numbers - Full-Size Luxury CUVs - Q2 2024 - USA

Sales of full-size luxury SUVs contracted 12 percent to 21,358 units in Q2 2024, meaning the Lincoln Navigator underperformed the segment average.

The Ford Authority Take

Like the last quarter, Lincoln Navigator sales moved about a third the units of its chief rival, the Cadillac Escalade, which has commanded this space for well over a dozen years now, and Lincoln’s flagship can’t seem to catch the newest model here, the Jeep Grand Wagoneer.

The refreshed 2025 Cadillac Escalade recently debuted with an updated look and revamped cabin.

But, for its part the redesigned Navigator has appeared as well, which may turn the sales tide a bit when it arrives at dealerships nationwide.

Lincoln Navigator production decreased in June 2024, though will likely impact sales during the next quarter, if at all.

About Lincoln Navigator

There were few changes for the 2024 Lincoln Navigator, though it does drop standard rear-wheel drive in favor of all-wheel drive. Here is a guide to every 2024 Navigator wheel and package.

The refreshed 2025 Lincoln Navigator debuts with a new versatile split gate, overhauled interior, and revised styling, just three years after the last update in 2022. The fresh look up front shows a revamped grille design and an integrated light bar, while the dash sports a massive 48-inch panoramic display spanning the entire width, coupled with an 11.1-inch center touchscreen. Second-row passengers get available Power Tailored captain’s chairs that are power-adjustable, heated, ventilated, and feature a massaging function.

The new ride comes with standard 22-inch wheels at each corner, while 24-inchers are available for the first time ever.

The 2025 Lincoln Navigator carries on with the twin turbocharged 3.5L V6 EcoBoost engine, which produces 440 horsepower and 510 pound-feet of torque. It’s mated to the 10-speed automatic transmission and standard four-wheel drive, coupled with an adaptive suspension with continuously controlled damping. It is also slated to receive a hybrid of some sort down the road.

The refreshed 2025 Navigator is slated to go on sale next spring.