Ford Escape sales increased in the United States and Canada, but decreased in Mexico and Colombia during the first quarter of 2025. Note that the Escape is sold as the Kuga in various international markets.
| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| ESCAPE | +2.08% | 37,357 | 36,595 |
| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| ESCAPE | +59.10% | 6,375 | 4,007 |
| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| ESCAPE | -41.49% | 454 | 776 |
| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| ESCAPE | -40.97% | 513 | 869 |
| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| KUGA | -82.76% | 5 | 29 |
Ford Escape sales grew a slight two percent to 37,357 units in Q1 2025, placing ninth among 17 entries in the mainstream C-crossover segment when ranked by sales volume.
The Toyota RAV4 continued in the lead, though sales were down eight percent year-over-year to 115,402 units. It was followed by the Honda CR-V in second place with a nine percent bump to 103,325 units. The RAV4 and the CR-V were again the only two entries to break 100K sales. The all-new Chevy Equinox (see running Chevy Equinox sales), the first of two entries from GM, took third as sales improved 31 percent to 71,002 deliveries, while the Nissan Rogue took fourth with a 32 percent drop to 62,102 units, and the Hyundai Tucson, one of two models in the segment from the Hyundai-Kia conglomerate, posted a 21 percent swell to 54,973 units to round out the top five.
The two Subaru models followed, with the Forester placing sixth posting a three percent increase to 49,865 units, and the Crosstrek in seventh with a 14 percent uptick to 43,612 units. The Kia Sportage, the Tucson’s corporate cousin, took eighth with an 11 percent increase for 41,301 deliveries. The Escape (see running Ford Escape sales), the first of two segment entries from The Blue Oval, followed in ninth. The Mazda CX-5 was tenth as sales were flat to 34,410 units. The Ford Bronco Sport (see running Ford Bronco Sport sales), in 11th place, posted a six percent upswing moving 33,363 units. The Mazda CX-50 saw sales jump 47 percent to 23,302 units.
Finally, the GMC Terrain (see running GMC Terrain sales), the corporate cousin and platform mate of the Equinox, followed in 12th place with a 27 percent slide for 15,948 deliveries, and the VW Tiguan posted a 28 percent dive to 15,415 units. Sales of the remaining three models were around 7K total
| MODEL | Q1 25 / Q1 24 | Q1 25 | Q1 24 | Q1 25 SHARE | Q1 24 SHARE |
|---|---|---|---|---|---|
| TOYOTA RAV4 | -7.55% | 115,402 | 124,822 | 16% | 18% |
| HONDA CR-V | +8.72% | 103,325 | 95,038 | 15% | 14% |
| CHEVROLET EQUINOX | +31.04% | 71,002 | 54,185 | 10% | 8% |
| NISSAN ROGUE | -31.61% | 62,102 | 90,804 | 9% | 13% |
| HYUNDAI TUCSON | +20.80% | 54,973 | 45,509 | 8% | 6% |
| SUBARU FORESTER | +2.72% | 49,865 | 48,546 | 7% | 7% |
| SUBARU CROSSTREK | +13.56% | 43,612 | 38,405 | 6% | 5% |
| KIA SPORTAGE | +10.77% | 41,301 | 37,286 | 6% | 5% |
| FORD ESCAPE | +2.08% | 37,357 | 36,595 | 5% | 5% |
| MAZDA CX-5 | +0.19% | 34,410 | 34,345 | 5% | 5% |
| FORD BRONCO SPORT | +5.70% | 33,363 | 31,565 | 5% | 4% |
| MAZDA CX-50 | +46.86% | 23,302 | 15,867 | 3% | 2% |
| GMC TERRAIN | -27.06% | 15,948 | 21,864 | 2% | 3% |
| VOLKSWAGEN TIGUAN | -28.72% | 15,415 | 21,626 | 2% | 3% |
| MITSUBISHI ECLIPSE CROSS | +7.74% | 3,731 | 3,463 | 1% | 0% |
| MINI COUNTRYMAN | +50.14% | 3,192 | 2,126 | 0% | 0% |
| JEEP CHEROKEE | -86.96% | 156 | 1,196 | 0% | 0% |
| TOTAL | +0.74% | 708,456 | 703,242 |
The Escape maintained a five percent segment share. The RAV4 led with a 16 percent share, down two percentage points year-over-year, while the CR-V grew its share one percentage point to 15 percent. The Equinox earned a 10 percent share, up two percentage points, the Rogue posted a nine percent share, down four percentage points, and the Tucson earned an eight percent share, up two percentage points. The rest of the field posted a seven percent share or less, including the Bronco Sport with a five percent share and the Terrain with just a two percent share.
Combining sales of Ford’s two models in this space, the Escape and the Bronco Sport, gives FoMoCo 70,720 units for a cumulative 10 percent segment share, placing behind GM’s two models overall.
| MODEL | Q1 25 / Q1 24 | Q1 25 | Q1 24 | Q1 25 SHARE | Q1 24 SHARE |
|---|---|---|---|---|---|
| FORD ESCAPE | +2.08% | 37,357 | 36,595 | 53% | 54% |
| FORD BRONCO SPORT | +5.70% | 33,363 | 31,565 | 47% | 46% |
| TOTAL | +3.76% | 70,720 | 68,160 |
Mainstream C-segment crossover sales were essentially flat at 708,456 units in Q1 2025, meaning that Ford Escape sales just slightly outperformed the segment average.
The Ford Escape has remained about mid-pack for over a year now, placing ninth among 17 entries during the first quarter of 2025. Combining sales with the Bronco Sport still gives FoMoCo less sales volume than crosstown rival GM (Chevy Equinox, GMC Terrain) and less than the Hyundai-Kia conglomerate (Tucson, Sportage).
The Escape is planned for discontinuation by 2026, though it will stick around long enough to see the 2026 model year, as exclusively reported by Ford Authority just last week.
The 2025 Ford Escape loses quite a few previously-standard features, coupled with a few additions – but every trim is cheaper than before.
Those deletions for the 2025 model year include the dropping the Cold Weather Package, which was bundled with all-wheel drive models. It is still available as an option. And the Active trim level drops the standard eight-way power driver’s seat, replacing it with a six-way manual seat. The ST-Line is ditches its aluminum foot pedals that were previously standard on all three ST-Line trims, while the ST-Line Elite and Platinum are ditching the previously-standard ambient lighting. For 2025, the ST-Line and ST-Line Select are ditching their monochromatic painted bodyside cladding, rocker panels, and bumpers in favor of molded-in-color components. ActiveX seating has replaced leather in the ST-Line Elite with the Premium Technology Package, as well as the PHEV model when equipped with the Premium Package, too.
The 2025 Escape has ditched Active Park Assist 2.0 on all trims, becoming the latest Blue Oval model to do so. It also drops its premium wrapped steering wheel in favor of a urethane unit for the new model year.
The 2025 model has also ditched its spare tire in non-hybrid models, which no longer come with that part as standard equipment, and instead, The Blue Oval has gone back to equipping them with the Tire Inflator and Sealant Kit, though a spare is still available as an option for pure ICE models. Finally, rain-sensing wipers are dropped on the ST-Line Elite and Platinum trims, too. As far as exterior colors go, Space Silver Metallic has been added as a no-cost option for all trims, though two colors are gone, namely, Iconic Silver Metallic and Race Red.
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View Comments
Since Farley has been trying to kill the Escape for several years now, it must be a huge disappointment to him that since Ford doesn't have a replacement vehicle, the Escape will continue to be manufactured. With his continued guidance however, the thing is becoming more and more of a "stripper" to drive away customers.
Eventually, under his adroit leaderships, the car will be a hollow shell with upside-down peach baskets for seats, priced at $44,000 per copy. That should do it.
By the way, his salary of $24,000,000 would pay for the spare tire and the gussied-up steering wheel in every Escape built (hint, hint).