Ford Mustang Mach-E sales increased in the United States and Canada while recording 12 deliveries in Mexico during the first quarter of 2025.
| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| MUSTANG MACH-E | +21.04% | 11,607 | 9,589 |
| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| MUSTANG MACH-E | +105.46% | 2,069 | 1,007 |
| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| MUSTANG MACH-E | -36.84% | 12 | 19 |
Sales of the Ford Mustang Mach-E (see running Ford Mustang Mach-E sales) grew 21 percent in Q1 2025 for 11,607 deliveries, leading the pack of a dozen entries in the mainstream EV utility vehicles segment.
The Chevy Equinox EV (see running Chevy Equinox EV sales) charged close behind with 10,329 units, while the (GM-built) Honda Prologue followed in third with 9,561 deliveries. The Ioniq 5 took fourth as sales grew 26 percent to 8,611 units while the Volkswagen ID.4 placed fifth with a 24 percent bump to 7,663 units. The Chevy Blazer EV (see running Chevy Blazer EV sales), the Equinox EV’s slightly larger sibling, took sixth with a 931 percent leap to 6,187 units. The Toyota bZ4X, in seventh, posted a 196 percent jump to 5,610 units. The Nissan Ariya took eighth as sales were flat at 4,148 deliveries. The Kia EV6, which is the corporate sibling of the Ioniq 5, posted an eight percent slip to 3,738 units to place ninth. In tenth was the Subaru Solterra, posting a 173 percent swell to 3,131 units. The bZ4X and Solterra share the same platform, jointly developed by Toyota and Subaru. The Nissan Leaf, a very different model than the Ariya and the oldest nameplate here, took 11th place with a 103 percent rise to 2,323 units. Finally, the discontinued Chevy Bolt family, comprised of the Chevy Bolt EV (see running Chevy Bolt EV sales) the Chevy Bolt EUV (see running Chevy Bolt EUV sales), posted just 13 deliveries as any remaining inventory continues to get sold off. Sales of both Bolt models are reflected on the Bolt EV line.
| MODEL | Q1 25 / Q1 24 | Q1 25 | Q1 24 | Q1 25 SHARE | Q1 24 SHARE |
|---|---|---|---|---|---|
| FORD MUSTANG MACH-E | +21.04% | 11,607 | 9,589 | 16% | 23% |
| CHEVROLET EQUINOX EV | * | 10,329 | * | 14% | 0% |
| HONDA PROLOGUE | * | 9,561 | * | 13% | 0% |
| HYUNDAI IONIQ 5 | +26.22% | 8,611 | 6,822 | 12% | 16% |
| VOLKSWAGEN ID.4 | +24.26% | 7,663 | 6,167 | 11% | 14% |
| CHEVROLET BLAZER EV | +931.17% | 6,187 | 600 | 8% | 1% |
| TOYOTA BZ4X | +195.73% | 5,610 | 1,897 | 8% | 4% |
| NISSAN ARIYA | +0.14% | 4,148 | 4,142 | 6% | 10% |
| KIA EV6 | -7.91% | 3,738 | 4,059 | 5% | 10% |
| SUBARU SOLTERRA | +172.97% | 3,131 | 1,147 | 4% | 3% |
| NISSAN LEAF | +103.41% | 2,323 | 1,142 | 3% | 3% |
| CHEVROLET BOLT EV | -99.82% | 13 | 7,040 | 0% | 17% |
| TOTAL | +71.16% | 72,921 | 42,605 |
From a segment share standpoint, the Mustang Mach-E earned a 16 percent share. The Equinox EV earned a 14 percent segment share, the Prologue a 13 percent segment, and the Ioniq 5 a 12 percent share, while the ID.4 posted an 11 percent share. All remaining entries each held a single digit segment share.
Overall, sales of mainstream electric vehicle utilities expanded 71 percent to 72,921 units during Q1 2025, meaning that Mach-E sales didn’t grow as fast as the segment average.
Ford’s crosstown rival, GM, is represented by three battery electric crossovers in this space, namely the discontinued Chevy Bolt EV duo, Chevy Equinox EV, and Chevy Blazer EV. Together they accounted for 16,529 deliveries and a 22 percent segment share combined, putting The General in first place overall.
| MODEL | Q1 25 / Q1 24 | Q1 25 | Q1 24 | Q1 25 SHARE | Q1 24 SHARE |
|---|---|---|---|---|---|
| CHEVROLET EQUINOX EV | * | 10,329 | * | 62% | 0% |
| CHEVROLET BLAZER EV | +931.17% | 6,187 | 600 | 37% | 8% |
| CHEVROLET BOLT EV | -99.82% | 13 | 7,040 | 0% | 92% |
| TOTAL | +116.35% | 16,529 | 7,640 |
The Hyundai Motor Group sells two EV crossovers in this space, with those being the Hyundai Ioniq 5 and Kia EV6. They posted cumulative sales of 12,349 units for a 17 percent share to place second overall, edging out Ford.
| MODEL | Q1 25 / Q1 24 | Q1 25 | Q1 24 | Q1 25 SHARE | Q1 24 SHARE |
|---|---|---|---|---|---|
| HYUNDAI IONIQ 5 | +26.22% | 8,611 | 6,822 | 70% | 63% |
| KIA EV6 | -7.91% | 3,738 | 4,059 | 30% | 37% |
| TOTAL | +13.49% | 12,349 | 10,881 |
Nissan posts two all-electric crossovers here as well – the newer Ariya and older Leaf. Combined they posted sales of 6,471 units for a nine percent share.
| MODEL | Q1 25 / Q1 24 | Q1 25 | Q1 24 | Q1 25 SHARE | Q1 24 SHARE |
|---|---|---|---|---|---|
| NISSAN ARIYA | +0.14% | 4,148 | 4,142 | 64% | 78% |
| NISSAN LEAF | +103.41% | 2,323 | 1,142 | 36% | 22% |
| TOTAL | +22.46% | 6,471 | 5,284 |
The Mustang Mach-E competes in the mainstream electric vehicles (EV) utility segment includes non-luxury crossovers and hatchbacks, but not large crossovers/SUVs, sedans, or pickup trucks. As more EVs enter the market, there will be enough similar vehicle types competing against each other to warrant even more specific segments. Beyond the mainstream EV segment being discussed here, the remaining marketplace represents premium battery electric models from the likes of Tesla, Audi, Porsche, BMW, Mercedes-Benz, Lucid, Cadillac, Jaguar, Genesis, Polestar, and Fisker. Accordingly, we don’t include Tesla models in the mainstream EVs sales analysis here, since they are premium/luxury models.
Combined sales of the Tesla Model Y and Model 3 decreased 26 percent for 112,000 deliveries.
| MODEL | Q1 25 / Q1 24 | Q1 25 | Q1 24 | Q1 25 SHARE | Q1 24 SHARE |
|---|---|---|---|---|---|
| TESLA MODEL Y | -34.86% | 71,000 | 109,000 | 63% | 72% |
| TESLA MODEL 3 | -2.38% | 41,000 | 42,000 | 37% | 28% |
| TOTAL | -25.83% | 112,000 | 151,000 |
It’s also worth noting that Hyundai and Kia offer EV models which include variants with an internal combustion engine (ICE) and/or hybrid (HEV) and/or plug-in hybrid (PHEV) version. That includes the Hyundai Kona and Hyundai Ioniq (without a number), along with the Kia Niro. Consequently these models do not offer a direct comparison to the Mustang Mach-E. As a result, these particular Hyundai and Kia models are not included in our analysis. A related Hyundai model, the similarly named Ioniq 5, is all-electric, replacing the original Ioniq. Notably, the Ioniq 5 is a crossover and the similarly named Ioniq 6 is an all-electric sedan.
The Ford Mustang Mach-E led this growing space on an individual basis, but combined sales of GM’s three battery electric models from Chevy, and the Hyundai Motor Group’s two entries, bumping FoMoCo to third.
Notably, The Blue Oval said Mustang Mach-E production was not impacted by Trump tariffs, though “usual” mid-year pricing will pass on some costs of the tariffs to customers. Barring any unexpected disruptions, we expect Mach-E sales to continue at the current pace as interest and demand seems healthy.
The 2025 Ford Mustang Mach-E arrives with significant updates. That includes adding a new standard heat pump to optimize energy consumption, especially in colder weather conditions that sap range due to warming the cabin. However, that results in a smaller frunk due to housing the heat pump.
Additionally, the 2025 Mustang Mach-E Premium trim gains new Sport Appearance Package, enhancing the all-electric crossover inside and out. Also, here is everything you need to know regarding grilles and packages for 2025.
The 2025 model ditches the old center-mounted dial shifter, replacing it with a column shifter to gain more storage space in the console. It also loses a couple of features previously included for the 2024 model year, namely the windshield wiper de-icer and MyKey feature.
As Ford Authority previously reported, the 2025 Mustang Mach-E is the first to get the new BlueCruise 1.5 update, which adds an Automatic Lane Change feature.
Additionally, the 2025 Mustang Mach-E gains the new Ford Connectivity Package. It comes with a one-year complimentary trial upon activation, after which owners can subscribe to an annual plan or make a one-time purchase.
For 2025, the EV crossover drops three paint colors but gets three new paint options, and a new wheel option for the 2025 Mustang Mach-E Rally. Plus, it can now be upgraded with rear deck spoilers.
The 2025 Mustang Mach-E also adds new charging benefits and upgrades. That means both the GT and Rally get 50 additional pound-feet of torque, bringing that number up to 700 to motivate the all-electric crossover from 0-62 mph in 3.4 seconds.
The Ford Mustang Mach-E NASCAR Prototype was officially revealed in January as another one-off build designed to push the limits of what’s capable in terms of all-electric performance.
A Ford Mustang Mach-E redesign is on track to debut in 2027.
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