Ford Escape sales increased in the United States and Canada but decreased in Mexico and Colombia during the second quarter of 2025. Note that the Escape is sold as the Kuga in some international markets.
Ford Escape Sales - Q2 2025 - United States
In the United States, Ford Escape deliveries totaled 45,232 units in Q2 2025, an increase of about 19 percent compared to 37,943 units sold in Q2 2024.In the first six months of the year, Escape sales increased about 11 percent to 82,589 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| ESCAPE | +19.21% | 45,232 | 37,943 | +10.80% | 82,589 | 74,538 |
Ford Escape Sales - Q2 2025 - Canada
In Canada, Ford Escape deliveries totaled 7,622 units in Q2 2025, an increase of about 48 percent compared to 5,159 units sold in Q2 2024.In the first six months of the year, Escape sales increased about 53 percent to 13,997 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| ESCAPE | +47.74% | 7,622 | 5,159 | +52.71% | 13,997 | 9,166 |
Ford Escape Sales - Q2 2025 - Mexico
In Mexico, Ford Escape deliveries totaled 497 units in Q2 2025, a decrease of about 36 percent compared to 776 units sold in Q2 2024.In the first six months of the year, Escape sales decreased about 39 percent to 951 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| ESCAPE | -35.95% | 497 | 776 | -38.72% | 951 | 1,552 |
Ford Escape Sales - Q2 2025 - Colombia
In Colombia, Ford Escape deliveries totaled 373 units in Q2 2025, a decrease of about 23 percent compared to 483 units sold in Q2 2024.In the first six months of the year, Escape sales were flat at 0 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| ESCAPE | -22.77% | 373 | 483 | * | 0 | 0 |
Ford Kuga Sales - Q2 2025 - Argentina
In Argentina, Ford Kuga deliveries totaled 9 units in Q2 2025, an increase of about 13 percent compared to 8 units sold in Q2 2024.In the first six months of the year, Kuga sales were flat at 0 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| KUGA | +12.50% | 9 | 8 | * | 0 | 0 |
Competitive Sales Comparison (USA)
Ford Escape sales were up 19 percent for 45,232 deliveries in Q2 2025, placing eighth among 15 entries in the mainstream C-crossover segment when ranked by sales volume.
The Toyota RAV4 led the space, as it has for some time now, as sales were flat at 124,049 deliveries. The Honda CR-V followed in its typical second spot, with an eight percent uptick to 109,236 units. These two models were yet again the only ones to individually surpass 100K sales. The Escape’s crosstown rival Chevy Equinox (see running Chevy Equinox sales) took third with a 13 percent gain to 58,887 units, but still far behind second. However, the Hyundai Tucson was close behind Chevy’s compact crossover to take fourth place with 25 percent upswing moving 58,337 units. The Nissan Rogue rounded out the top five with a six percent dip to 47,461 units.
The Subaru Forester placed sixth with a four percent bump to 46,107 units, while the Kia Sportage, corporate cousin to the Tucson, placed seventh with an eight percent uptick to 45,871 units. The Escape (see running Ford Escape sales) took the eighth spot, while the Ford Bronco Sport (see running Ford Bronco Sport sales), the second entry from The Blue Oval, followed in ninth with a 39 percent jump to 39,075 units. The Mazda CX-5 placed in the top ten as sales were flat at 35,850 deliveries.
Meanwhile, the GMC Terrain (see running GMC Terrain sales), the Equinox’s corporate cousin and D2 platform mate, followed in 11th place with a 40 percent drop to 16,413 units.
Sales Numbers - Mainstream C-Segment Crossovers - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA RAV4 | +0.47% | 124,049 | 123,473 | 19% | 20% | -3.56% | 239,451 | 248,295 |
| HONDA CR-V | +7.98% | 109,236 | 101,166 | 17% | 16% | +27.89% | 212,561 | 166,204 |
| CHEVROLET EQUINOX | +12.66% | 58,887 | 52,270 | 9% | 8% | +22.01% | 129,889 | 106,455 |
| HYUNDAI TUCSON | +25.09% | 58,337 | 46,637 | 9% | 7% | +22.97% | 113,310 | 92,146 |
| NISSAN ROGUE | -5.75% | 47,461 | 50,356 | 7% | 8% | -22.38% | 109,563 | 141,160 |
| SUBARU FORESTER | +4.07% | 46,107 | 44,303 | 7% | 7% | +3.36% | 95,972 | 92,849 |
| KIA SPORTAGE | +7.76% | 45,871 | 42,567 | 7% | 7% | +9.17% | 87,172 | 79,853 |
| FORD ESCAPE | +19.21% | 45,232 | 37,943 | 7% | 6% | +10.80% | 82,589 | 74,538 |
| FORD BRONCO SPORT | +38.62% | 39,075 | 28,189 | 6% | 5% | +21.23% | 72,438 | 59,754 |
| MAZDA CX-5 | -0.05% | 35,850 | 35,869 | 6% | 6% | +0.07% | 70,260 | 70,214 |
| GMC TERRAIN | -39.79% | 16,413 | 27,259 | 3% | 4% | -34.12% | 32,361 | 49,123 |
| VOLKSWAGEN TIGUAN | -45.40% | 11,486 | 21,038 | 2% | 3% | -36.95% | 26,901 | 42,664 |
| MITSUBISHI OUTLANDER | -26.53% | 7,821 | 10,645 | 1% | 2% | -19.10% | 19,813 | 24,491 |
| MITSUBISHI ECLIPSE CROSS | +79.56% | 4,534 | 2,525 | 1% | 0% | +38.03% | 8,265 | 5,988 |
| JEEP CHEROKEE | -89.58% | 101 | 969 | 0% | 0% | -88.13% | 257 | 2,165 |
| TOTAL | +4.04% | 650,460 | 625,209 | +3.58% | 1,300,802 | 1,255,899 |
The Escape earned a seven percent segment share, up one percentage point year-over-year. The RAV4 led with a 19 percent share, down one percentage point, while the CR-V posted a 17 percent share, up one percentage point, and the Equinox held a nine percent share, also up one percentage point. The Tucson posted a nine percent share as well, up two percentage points. The Rogue, Forester, and Sportage each earned a nine percent share, while the Bronco Sport and CX-5 each held a six percent share. Finally, the Terrain had a three percent share.
The mainstream C-segment crossover segment expanded four percent to 650,460 deliveries in Q2 2025, meaning that Ford Escape sales outperformed the segment average.
Combining Chevy Equinox sales with those of the GMC Terrain totaled 75,300 deliveries, giving GM a 12 percent segment share, putting it in fifth place overall behind Ford this time.
GM Mainstream C-Segment Crossover Sales - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET EQUINOX | +12.66% | 58,887 | 52,270 | 78% | 66% | +22.01% | 129,889 | 106,455 |
| GMC TERRAIN | -39.79% | 16,413 | 27,259 | 22% | 34% | -34.12% | 32,361 | 49,123 |
| TOTAL | -5.32% | 75,300 | 79,529 | +4.29% | 162,250 | 155,578 |
Combined sales of the two Ford entries totaled 84,307 units for a 13 percent share, placing fourth overall and actually ahead of the GM duo.
Ford Mainstream C-Segment Crossover Sales - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| FORD ESCAPE | +19.21% | 45,232 | 37,943 | 54% | 57% | +10.80% | 82,589 | 74,538 |
| FORD BRONCO SPORT | +38.62% | 39,075 | 28,189 | 46% | 43% | +21.23% | 72,438 | 59,754 |
| TOTAL | +27.48% | 84,307 | 66,132 | +15.44% | 155,027 | 134,292 |
Cumulative sales of the Hyundai Tucson and Kia Sportage from the Hyundai-Kia conglomerate moved 104,208 units, combining to break 100K in sales. Its 16 percent share placed it in third overall, ahead of Ford and GM.
Hyundai Motor Group Mainstream C-Segment Crossover Sales - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| HYUNDAI TUCSON | +25.09% | 58,337 | 46,637 | 56% | 52% | +22.97% | 113,310 | 92,146 |
| KIA SPORTAGE | +7.76% | 45,871 | 42,567 | 44% | 48% | +9.17% | 87,172 | 79,853 |
| TOTAL | +16.82% | 104,208 | 89,204 | +16.56% | 200,482 | 171,999 |
The Ford Authority Take
The Ford Escape placed mid-pack during the second quarter of 2025 in the compact crossover space – the biggest utility market in the U.S. In doing so, the Escape was able to not only outperform the segment average, but also to gain a point in segment share.
Though the model was individually outpaced by crosstown rival Chevy Equinox, which placed third, combining sales of the Escape with the Bronco Sport put The Blue Oval ahead of GM even when adding GMC Terrain sales to those of the Equinox.
Ford took fourth overall in volume this quarter, behind the Hyundai-Kia conglomerate in third and of course the two leaders – the Toyota RAV4 and Honda CR-V, which took first and second place, respectively.
Alas, the Escape is planned for discontinuation by 2026, though it will stick around long enough to see the 2026 model year, as exclusively reported by Ford Authority.
About Ford Escape
The 2025 Ford Escape loses quite a few previously-standard features, coupled with a few additions – but every trim is cheaper than before.
Those deletions for the 2025 model year include the dropping the Cold Weather Package, which was bundled with all-wheel drive models. It is still available as an option. The 2025 Escape has ditched Active Park Assist 2.0 on all trims as well, becoming the latest Blue Oval model to do so.
The Active trim level drops the standard eight-way power driver’s seat, replacing it with a six-way manual seat. It also drops its premium wrapped steering wheel in favor of a urethane unit for the new model year. And the bumper was altered from the 2024 model.
The ST-Line is ditches its aluminum foot pedals that were previously standard on all three ST-Line trims, while the ST-Line Elite and Platinum are ditching the previously-standard ambient lighting. For 2025, the ST-Line and ST-Line Select are ditching their monochromatic painted bodyside cladding, rocker panels, and bumpers in favor of molded-in-color components. ActiveX seating has replaced leather in the ST-Line Elite with the Premium Technology Package, as well as the PHEV model when equipped with the Premium Package, too.
The 2025 model has also ditched its spare tire in non-hybrid models, which no longer come with that part as standard equipment, and instead, The Blue Oval has gone back to equipping them with the Tire Inflator and Sealant Kit, though a spare is still available as an option for pure ICE models. Finally, rain-sensing wipers are dropped on the ST-Line Elite and Platinum trims, too.
As far as exterior colors go, Space Silver Metallic has been added as a no-cost option for all trims, though two colors are gone, namely, Iconic Silver Metallic and Race Red.
About The Numbers
- All percent change figures compared to Ford Escape sales for Q1 2024, unless noted otherwise
- In the United States, there were 75 selling days for Q1 2025 and 77 selling days for Q1 2024
- Ford Motor Company Q1 2025 sales reports:
- Ford Motor Company sales Q1 2025 U.S.A
- Ford China sales Q1 2025
- Ford Motor Company Canada sales Q1 2025
- Ford Canada sales Q1 2025
- Lincoln Canada sales Q1 2025
- Ford Motor Company Argentina sales Q1 2025
- Ford Argentina sales January 2025 (Ford brand)
- Ford Argentina sales February 2025 (Ford brand)
- Ford Argentina sales March 2025 (Ford brand)
- Ford Motor Company Colombia sales Q1 2025
- Ford Colombia sales January 2025 (Ford brand)
- Ford Colombia sales February 2025 (Ford brand)
- Ford Colombia sales March 2025 (Ford brand)
- Ford Motor Company Brazil sales Q1 2025
- Ford Brazil sales January 2025 (Ford brand)
- Ford Brazil sales February 2025 (Ford brand)
- Ford Brazil sales March 2025 (Ford brand)
- Ford Motor Company Mexico sales Q1 2025
- Ford Motor Company Mexico sales January 2025
- Ford Motor Company Mexico sales February 2025
- Ford Motor Company Mexico sales March 2025
Comments
Just in time for it to be discontinued. Such brilliance. In fact, it should be selling like hotcakes, with big discounts since it’s one of the few in the class made in America and should be tariff-free.
My Son bought a used 2022 Escape Hybrid a year ago. 41mpg average with the most comfortable auto seats I’ve ever sat on!
Our son bought a used Escape about 10+ years ago with over 75,000 miles on it. Years later it got hailed on and was totaled by the insurance company, but he worked a deal to keep it as it ran good. Now only has Liability Insurance and over 300,000 miles and never had the engine or trans overhauled. Still runs great! Nobody parks near him if they have a nice looking vehicle.
Drop your best selling CUV with no replacement. Brilliant move 🙄. I’m sure Farley can get all those 200,000 annual buyers into a Mach E 😂. Most likely those buyers will gravitate to Hyundai, Kia, Chevrolet, or Jeep.
Chevrolet, Hyundai and Kia, in that order, will top my list. Jeep has nothing, yet, in this size class.
I’m convinced Jim Farley doesn’t want success and why should he because theirs no repercussion for his decisions. I wonder how many escapes would sell if ford advertised as much as Toyota?
Farley has to go. Escape Hybrids in FWD or AWD should be sales successes. More space, good features (so the beancounters decontent them), decent comfort, and Ford dealers across the land for service on trips if needed.
Would be thrilled if Ford would decide to keep making the ESCAPE and determine to make it the very best in its class whole heartedly. They would surprise themselves and do sincerely believe they’d be amazed with their results!
I have no doubts about it. They have to really want it to happen. Yes they can succeed !
Dealers would have to want it also – Team effort – would be fun & exciting – The American way.
Great strategy to kill the Escape especially as it gains market segment.
Can’t ever have anything too much in demand.
Thank you Mr. Farley
First discontinue the Edge and now the Escape. We ordered a 2024 Ford Edge ST on the last day that we could when we heard that it was being discontinued as my wife’s 2018 Edge Titanium had a little over 100,000 miles and loved it so much, that we thought we would get another Edge while we still could.
I guess Farley doesn’t want people to buy what they want and love.
Farley needs to be fired. Went to Ford to replace one of my 2018 Escapes. Only thing available within 400 miles Was a fwd Hybrid or a 3 Cylinder…Closest 2.0Turbo was over 400 miles away in MI. And now I cannot wait and get a 2026 because they won’t be sold in NY. I’ve owned 29 Fords. I just ordered a Forester. You are a joke Farley.