Ford Maverick Sales Jump 26 Percent, Expanding Lead Over Santa Cruz During Q2 2025

Ford Maverick sales increased in the United States, Canada, and Argentina, but decreased in Mexico and Brazil during the second quarter of 2025.

Ford Maverick Sales - Q2 2025 - United States

In the United States, Ford Maverick deliveries totaled 48,041 units in Q2 2025, an increase of about 26 percent compared to 38,052 units sold in Q2 2024.

In the first six months of the year, Maverick sales increased about 12 percent to 86,056 units.

Ford Maverick Sales - Q2 2025 - Canada

In Canada, Ford Maverick deliveries totaled 2,011 units in Q2 2025, an increase of about 12 percent compared to 1,792 units sold in Q2 2024.

In the first six months of the year, Maverick sales increased about 18 percent to 3,870 units.

Ford Maverick Sales - Q2 2025 - Mexico

In Mexico, Ford Maverick deliveries totaled 461 units in Q2 2025, a decrease of about 13 percent compared to 531 units sold in Q2 2024.

In the first six months of the year, Maverick sales increased about 4 percent to 1,430 units.

Ford Maverick Sales - Q2 2025 - Brazil

In Brazil, Ford Maverick deliveries totaled 521 units in Q2 2025, a decrease of about 36 percent compared to 812 units sold in Q2 2024.

In the first six months of the year, Maverick sales decreased about 39 percent to 882 units.

Ford Maverick Sales - Q2 2025 - Argentina

In Argentina, Ford Maverick deliveries totaled 1,325 units in Q2 2025, an increase of about 33 percent compared to 997 units sold in Q2 2024.

In the first six months of the year, Maverick sales decreased about 2 percent to 1,450 units.

Ford Maverick Sales - Q2 2025 - Chile

In Chile, Ford Maverick deliveries totaled 185 units in Q2 2025.

In the first six months of the year, Maverick sales were flat at 0 units.

Ford Maverick Sales - Q2 2025 - Colombia

In Colombia, Ford Maverick deliveries totaled 27 units in Q2 2025.

In the first six months of the year, Maverick sales were flat at 0 units.

Competitive Sales Comparison (USA)

Ford Maverick sales (see running Ford Maverick sales) jumped 26 percent year-over-year to 48,041 units in Q2 2025 as the unibody compact pickup truck far outsold its lone competitor – the Hyundai Santa Cruz – by well over six-to-one, as the Hyundai saw a 21 percent drop to 7,573 deliveries. The performance represents an all-time sales record for the Maverick, regardless of quarter.

Sales Numbers - Compact Pickups - Q2 2025 - USA

From a segment share standpoint, Ford Maverick sales commanded the space with an 86 percent share, with the remaining 14 percent earned by the Santa Cruz.

Overall, the compact pickup segment expanded 17 percent to 55,614 units during Q2 2025 thanks to the Maverick.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q2 2025 - USA

For the sake of context, the table above shows sales data for body-on-frame midsize pickup trucks, such as the Ford Ranger (see running Ford Ranger sales). While these pickups technically slot one segment above the Maverick, they are sometimes cross-shopped with the smaller Maverick. Taking a look at the numbers, we can see that the Maverick outsold its larger sibling, the Ranger, more than two-fold. Ford’s compact truck even outpaced GM’s midsize duo, the Chevy Colorado and GMC Canyon, on a combined basis by nearly 12K units this quarter, which posted 26,959 and 9,243 sales, respectively, for a total of 36,202.

 

The Ford Authority Take

Ford Maverick sales are on a roll, with its lone competitor, the Hyundai Santa Cruz, just barely on the map at this point. Ford’s popular compact pickup truck did so well in the second quarter of 2025 that it potentially cannibalized sales of its bigger sibling, the Ford Ranger, and likely from other midsize trucks like the Chevy Colorado, GMC Canyon and Nissan Frontier. In fact, the Maverick outsold every midsize truck, including the GM duo combined, with the exception of the perennial sales champ of the midsize segment, the Toyota Tacoma.

Additionally, a whopping 60 percent of Maverick sales in the last quarter went to buyers who are new to the Ford brand.

The Maverick’s overwhelming sales success could be attributed to the 2025 model year refresh, which addressed the various friction points of the pre-refresh pickup. Beyond that, the Maverick’s low price and resulting value proposition makes it more affordable than midsize pickup trucks, while offering enough utility and performance.

About Ford Maverick

The refreshed 2025 Ford Maverick debuts with Ford Sync 4, hybrid all-wheel drive, and an updated design, along with the first-ever 2025 Maverick Lobo as an all-new performance pickup. A review roundup concludes that it is a legit street truck. Here is the Lobo drive mode explained.

Meanwhile, the Tremor package gets upgraded to the pickup’s top trim level and the XL trim continues as the base model.

The 2025 Maverick Lariat trim and EcoBoost both ditch front-wheel drive, with the turbocharged engine now only available with all-wheel drive. Ford Authority has learned that the 2025 Maverick Hybrid AWD can be flat towed after all. Here’s everything you need to know about 2025 Maverick transmissions, including the new Lobo’s 7-speed gearbox sourced from the now-discontinued Ford Edge ST.

Check out all the 2025 Maverick paint colors – after dropping four of them – the interior colorways, and available wheels, plus every grille and package offered.

About The Numbers

• All percent change figures compared to Ford Maverick sales for Q2 2024, unless noted otherwise
• In the United States, there were 77 selling days for Q2 2025 and 77 selling days for Q2 2024
• Ford Motor Company Q2 2025 sales reports:
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