Ford Argentina sales decreased 90 percent to 406 units in April 2020 compared to April 2019 results. The figures placed Ford as the sixth best-selling automobile brand in Argentina, behind Volkswagen, Renault, Toyota, Fiat and Chevrolet.
All Ford models registered significant drops last month, except for the F-150, which arrived in Argentina in late January and therefore doesn’t have a year-over-year figure for comparison.
Individual model sales performance was as follows:
During the first fourth months of the 2020 calendar year, Ford Argentina sales decreased 54 percent to 9,150 units.
The substantial drop in Ford Argentina sales is due to April being the first full month of COVID-19 quarantine in the country. The action has resulted in dealerships being closed since March 19th. Administrative record/registration offices reopened on April 22nd. Since then, they have only completed pending registrations prior to closing, as well as a few online sales.
| MODEL | APR 2020 / APR 2019 | APRIL 2020 | APRIL 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ECOSPORT | -88.21% | 77 | 653 | -45.22% | 2,363 | 4,314 |
| F-SERIES | * | 9 | * | * | 64 | * |
| FIESTA | -100.00% | 0 | 433 | -92.04% | 160 | 2,009 |
| FOCUS | -99.71% | 2 | 697 | -85.78% | 345 | 2,427 |
| KA | -85.63% | 153 | 1,065 | -50.74% | 3,308 | 6,716 |
| KUGA | -100.00% | 0 | 49 | -78.85% | 33 | 156 |
| MONDEO | -52.31% | 31 | 65 | -47.44% | 205 | 390 |
| RANGER | -85.46% | 129 | 887 | -32.58% | 2,578 | 3,824 |
| TRANSIT | -82.14% | 5 | 28 | -66.46% | 54 | 161 |
| FORD TOTAL | -89.55% | 406 | 3,884 | -54.32% | 9,150 | 20,029 |
The automaker is working to minimize any potential disruptions.
It's still selling in notable quantities.
It's a clean sweep through 2025 thus far.
A nicely-kept two-owner example.
Largely due to its vertical integration.
Nationwide lease and cash back on the off-roading SUV.
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Looking at the numbers for 2019, this seems like a rather small market anyways. I feel Ford would be better off leaving these small markets, cant imagine they're making much profit.
You have to look at the big picture. The country itself is not a huge market, but the Latin American market (Mexico and south) is pretty sizable and can be very lucrative. Just as VW, Renault and Chevrolet. All have leading positions in the Latin American market and all make a killing. Ford needs more competitive products to compete.