Ford Argentina sales decreased 47 percent to 1,987 units in May 2020 compared to May 2019 results. The figures place Ford as the fifth best-selling car brand in Argentina, behind Volkswagen, Renault, Toyota and Fiat but ahead of Chevrolet.
Individual model sales performance was as follows:
During the first five months of the 2020 calendar year, Ford Argentina sales decreased 53 percent to 11,140 units.
| MODEL | MAY 2020 / MAY 2019 | MAY 2020 | MAY 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ECOSPORT | -32.29% | 476 | 703 | -43.39% | 2,840 | 5,017 |
| F-SERIES | * | 19 | * | * | 83 | * |
| FIESTA | -96.73% | 9 | 275 | -92.60% | 169 | 2,284 |
| FOCUS | -98.17% | 10 | 547 | -88.06% | 355 | 2,974 |
| KA | -45.46% | 589 | 1,080 | -50.00% | 3,898 | 7,796 |
| KUGA | -97.14% | 1 | 35 | -82.20% | 34 | 191 |
| MONDEO | -60.34% | 23 | 58 | -49.11% | 228 | 448 |
| MUSTANG | -40.00% | 3 | 5 | -66.67% | 3 | 9 |
| RANGER | -9.67% | 831 | 920 | -28.12% | 3,410 | 4,744 |
| TRANSIT | -71.05% | 11 | 38 | -67.34% | 65 | 199 |
| FORD TOTAL | -47.15% | 1,987 | 3,760 | -53.17% | 11,140 | 23,789 |
Ford Argentina sales decreased significantly in May due to the unfavorable circumstances caused by the COVID-19 pandemic. However, the 1,987 units delivered during the month are a significant improvement over the 406 vehicles sold in April, which represented the first full month of stay-at-home orders caused by the coronavirus.
Despite the overall negative result, the Ford Ranger had an outstanding month registering the smallest decrease and becoming the brand’s best-selling model in Argentina during May. In fact, the 831 units of the mid-size pickup allowed it to enter the top five of the country’s best-selling vehicles for the first time ever.
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