Ford Explorer sales increased in the United States and Canada, while decreasing in South Korea, Mexico and Russia during the second quarter of 2020.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| EXPLORER | +26.76% | 44,839 | 35,374 | +14.06% | 101,149 | 88,680 |
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| EXPLORER | +32.16% | 2,963 | 2,242 | +40.03% | 6,696 | 4,782 |
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| EXPLORER | -6.15% | 1,617 | 1,723 | -1.51% | 3,137 | 3,185 |
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| EXPLORER | -61.30% | 185 | 478 | -69.74% | 263 | 869 |
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| EXPLORER | -99.89% | 1 | 940 | * | 0 | 0 |
Ford Explorer sales totaled 44,839 units during the second quarter in the United States. The performance enabled the three-row crossover utility vehicle to maintain first place in its segment by sales volume.
Following the Explorer were the Toyota Highlander, Honda Pilot, Chevrolet Traverse, Hyundai Palisade, Volkswagen Atlas (see VW Atlas sales), Subaru Ascent, Dodge Durango, Nissan Pathfinder, Kia Telluride, and the Mazda CX-9.
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | Q2 20 SHARE | Q2 19 SHARE |
|---|---|---|---|---|---|
| FORD EXPLORER | +26.76% | 44,839 | 35,374 | 21% | 13% |
| TOYOTA HIGHLANDER | -46.76% | 31,181 | 58,562 | 14% | 21% |
| HONDA PILOT | -12.90% | 30,917 | 35,495 | 14% | 13% |
| CHEVROLET TRAVERSE | -41.51% | 22,314 | 38,152 | 10% | 14% |
| HYUNDAI PALISADE | +4,956.40% | 19,366 | 383 | 9% | 0% |
| VOLKSWAGEN ATLAS | -24.95% | 16,321 | 21,747 | 8% | 8% |
| SUBARU ASCENT | -25.02% | 15,773 | 21,035 | 7% | 8% |
| DODGE DURANGO | -41.45% | 11,694 | 19,972 | 5% | 7% |
| NISSAN PATHFINDER | -53.26% | 8,861 | 18,958 | 4% | 7% |
| KIA TELLURIDE | -52.05% | 8,550 | 17,832 | 4% | 7% |
| MAZDA CX-9 | +14.26% | 6,232 | 5,454 | 3% | 2% |
| TOTAL | -20.85% | 216,048 | 272,964 |
The Explorer held a 21 percent segment share, ahead of the 14 percent (each) held by the second-place Toyota Highlander and third-place Honda Pilot. The Chevrolet Traverse held 10 percent while all other models held a 9 percent share or less.
The three-row, large crossover segment contracted nearly 21 percent to 216,048 units in Q2 2020. In other words, the Explorer significantly outpaced the segment average.
For informational and comparative purposes, we are also providing sales figures for midsize SUV models that overlap with large crossover SUVs like the Explorer – either in price, seating capacity, or both. Despite the fact that these models are physically smaller than the Explorer and its direct rivals, they are often cross-shopped. These overlapping vehicles include:
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| JEEP GRAND CHEROKEE | -29.30% | 46,326 | 65,523 | -21.79% | 96,409 | 123,272 |
| HYUNDAI SANTA FE | -39.50% | 23,527 | 38,888 | -35.73% | 43,429 | 67,571 |
| FORD EDGE | -36.81% | 21,052 | 33,314 | -21.15% | 50,651 | 64,234 |
| KIA SORENTO | -15.63% | 19,741 | 23,399 | -19.61% | 37,796 | 47,018 |
| CHEVROLET BLAZER | +67.57% | 19,726 | 11,772 | +183.00% | 41,870 | 14,795 |
| GMC ACADIA | -46.37% | 15,242 | 28,420 | -44.77% | 32,928 | 59,620 |
| NISSAN MURANO | +0.34% | 14,292 | 14,243 | +15.41% | 29,975 | 25,972 |
| MITSUBISHI OUTLANDER | -76.92% | 2,735 | 11,849 | -39.26% | 15,544 | 25,589 |
Following a somewhat rocky launch of the all-new model for the 2020 model year, Ford Explorer sales have finally started to increase during the second quarter of 2020. That is great news, especially given the substantial loss in sales opportunities caused by the COVID-19 pandemic.
As such, Explorer sales increased while the rest of the segment saw a substantial drop, substantially outperforming the segment. Additionally, the Explorer was one of only three models to post a positive sales result in Q2 2020 in light of the pandemic.
It’s worth noting that competition in the space is heating up as two competing models – Hyundai Palisade and Mazda CX-9 – showed strong gains during Q2. The Kia Telluride posted a 52 percent loss during Q2 2020 on sub-par availability. Combined, the Kia and Hyundai accounted for nearly 28,000 units, which is over half of Explorer sales. The results are very impressive for the two new entrants, given that both Hyundai and Kia were almost non-existent in this segment 24 months ago.
Other rivals that will add competitive pressure to the Explorer are GM’s Chevrolet Traverse, which will receive a refresh for the 2022 model year. Meanwhile, FCA is expected to launch an all-new Jeep Grand Cherokee in 2020. The popular Jeep vehicle will add a three-row variant for this go-round.
Subscribe to Ford Authority for more Ford Explorer news and ongoing Ford news coverage.
Ford Motor Company Q2 2020 sales reports:It's a surprisingly long process.
Another nice example of the full-size luxury SUV.
Well, at least they used a blinker...
Cheaper to order separately, if you want to install it yourself.
A nice former military machine.
