Lincoln Mexico sales totaled 61 units in April 2021, a increase of 24.5 percent over April 2020.
Lincoln sales on an individual model basis were as follows:
In the first four months of the 2021 calendar year, Lincoln Mexico sales decreased 38 percent to 234 units.
| MODEL | APR 2021 / APR 2020 | APRIL 2021 | APRIL 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| AVIATOR | +14.29% | 16 | 14 | -24.00% | 57 | 75 |
| CORSAIR | * | 17 | * | * | 65 | * |
| NAUTILUS | +150.00% | 5 | 2 | -50.98% | 25 | 51 |
| NAVIGATOR | -14.81% | 23 | 27 | -24.35% | 87 | 115 |
| LINCOLN TOTAL | +24.49% | 61 | 49 | -37.77% | 234 | 376 |
With the 24.5 percent increase in April sales volume, FoMoCo’s luxury brand ended a 15-month-long streak of declines in the Mexican market. In fact, Lincoln had not seen volume growth in Mexico since the end of 2019.
The positive result during April was the result of a return to natural volumes compared to April 2020, the first full month of stay-at-home orders due to the COVID-19 pandemic in the Latin country.
The model that contributed the most to the solid growth rated was the new Lincoln Corsair, which added 17 units on a year-over-year basis.
Meanwhile, the Lincoln Navigator was the only model to see a decline in sales volume in April. Still, it remains the most popular Lincoln nameplate in the country, followed by Corsair, Aviator and Nautilus.
A year later than previously expected.
Expanding that lineup yet again.
A way to potentially help avoid obstructions in wet weather.
Increasing a bit compared to the past couple of quarters.
A massive project, but one certainly worth undertaking.
Most companies are transitioning workers back to the office, too.
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It makes no sense to be in this market for 61 vehicles in 1 month.