Ford Argentina sales fell 20.5 percent to 2,482 units in November 2021 compared to November 2020 results. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Toyota, Fiat, Volkswagen, Renault and Peugeot.
Individual model sales performance was as follows:
During the first 11 months of the 2021 calendar year, Ford Argentina sales decreased 7 percent to 27,901 units.
| MODEL | NOV 2021 / NOV 2020 | NOVEMBER 2021 | NOVEMBER 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | * | 207 | * | * | 1,091 | * |
| ECOSPORT | -37.95% | 538 | 867 | -45.31% | 3,839 | 7,019 |
| F-SERIES | -73.56% | 23 | 87 | -12.15% | 564 | 642 |
| FIESTA | -100.00% | 0 | 6 | -93.61% | 14 | 219 |
| FOCUS | -100.00% | 0 | 5 | -98.83% | 5 | 427 |
| KA | -97.59% | 20 | 830 | -55.33% | 4,285 | 9,592 |
| KUGA | -75.00% | 1 | 4 | +5.91% | 269 | 254 |
| MAVERICK | * | 10 | * | * | 10 | * |
| MONDEO | +115.00% | 43 | 20 | -58.21% | 201 | 481 |
| MUSTANG | +1,800.00% | 19 | 1 | +390.00% | 49 | 10 |
| RANGER | +14.80% | 1,303 | 1,135 | +36.11% | 14,222 | 10,449 |
| TERRITORY | +112.50% | 289 | 136 | +659.74% | 2,302 | 303 |
| TRANSIT | -5.26% | 18 | 19 | +138.94% | 994 | 416 |
| FORD TOTAL | -20.45% | 2,482 | 3,120 | -6.82% | 27,901 | 29,943 |
The drop in Ford Argentina sales during November is the result of two factors: sub-par inventory at the dealer level and a decrease in demand for new vehicles in the South American country. As such, the negative performance represents Ford’s seventh consecutive decline in the Argentine market.
Despite the drop in November, it should be noted that four Ford vehicles managed to increase sales volume on a year-over-year basis, including the Mondeo, Mustang, Ranger and Territory. The Ranger midsize pickup, which is manufactured locally at the Ford Pacheco plant, once again registered positive numbers, becoming the brand’s best-selling model in the country.
In addition, the all-new Ford Bronco Sport registered its second-best monthly performance to date in Argentina with 207 units, while the all-new Maverick registered the first 10 sales in the local market. Ford’s new compact pickup launched in early November in the South American country.
Taking a page out of the Maverick's book.
All that Electric Spice looks pretty good, if we do say so ourselves.
It has remained with the original owner's family since new, too.
Three words: tech, advertising, and business.
The standard system isn't half bad.
Another nicely kept example of the newer Ranger.
