Ford Bronco Sport sales decreased in the United States and Argentina while increasing in Canada, Mexico, Brazil, and Colombia during the second quarter of 2022.
Ford Bronco Sport Sales - Q2 2022 - United States
In the United States, Ford Bronco Sport deliveries totaled 29,460 units in Q2 2022, a decrease of about 21 percent compared to 37,158 units sold in Q2 2021.In the first six months of the year, Bronco Sport sales decreased about 3 percent to 58,549 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | -20.72% | 29,460 | 37,158 | -3.25% | 58,549 | 60,514 |
Ford Bronco Sport Sales - Q2 2022 - Canada
In Canada, Ford Bronco Sport deliveries totaled 3,762 units in Q2 2022, an increase of about 36 percent compared to 2,771 units sold in Q2 2021.In the first six months of the year, Bronco Sport sales increased about 45 percent to 6,220 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +35.76% | 3,762 | 2,771 | +45.26% | 6,220 | 4,282 |
Ford Bronco Sport Sales - Q2 2022 - Mexico
In Mexico, Ford Bronco Sport deliveries totaled 1,062 units in Q2 2022, an increase of about 25 percent compared to 847 units sold in Q2 2021.In the first six months of the year, Bronco Sport sales increased about 85 percent to 2,343 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +25.38% | 1,062 | 847 | +85.22% | 2,343 | 1,265 |
Ford Bronco Sport Sales - Q2 2022 - Brazil
In Brazil, Ford Bronco Sport deliveries totaled 474 units in Q2 2022.In the first six months of the year, Bronco Sport sales totaled 787 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | * | 474 | * | * | 787 | 0 |
Ford Bronco Sport Sales - Q2 2022 - Argentina
In Argentina, Ford Bronco Sport deliveries totaled 243 units in Q2 2022, a decrease of about 52 percent compared to 510 units sold in Q2 2021.In the first six months of the year, Bronco Sport sales increased about 40 percent to 764 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | -52.35% | 243 | 510 | +39.67% | 764 | 547 |
Ford Bronco Sport Sales - Q2 2022 - Colombia
In Colombia, Ford Bronco Sport deliveries totaled 225 units in Q2 2022.In the first six months of the year, Bronco Sport sales totaled 656 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | * | 225 | * | * | 656 | 0 |
Competitive Sales Comparison (USA)
The decrease in Ford Bronco Sport sales during Q2 2022 puts The Blue Oval’s rugged compact crossover in ninth place in its segment when ranked by sales volume.
The segment was led by the Toyota RAV4, which posted a seven percent decrease in sales to 99,693 units. The Chevy Equinox took second with an increase of nine percent to 60,642 units, while the Honda CR-V came third, as sales fell 51 percent to 58,023 units. The Hyundai Tucson earned fourth place with a 12 percent decrease to 44,416 units, while the Nissan Rogue (comprised of two models – the regular Rogue and Rogue Sport) placed fifth via a 56 percent decrease to 42,440 units.
The Kia Sportage placed sixth with a 16 percent increase to 35,896 units while the Bronco’s corporate cousin, the Ford Escape placed seventh with a 24 percent decrease to 33,958 units. The Mazda CX-5 followed in eighth with a 40 percent decrease to 31,151 units while the Bronco Sport placed ninth with a 21 percent decrease to 29,460 units. It was followed by the Subaru Crosstrek which saw a 12 percent drop to 25,470 units. All other segment contenders posted less than 25,000 deliveries each.
Sales Numbers - Mainstream Compact Crossovers - Q2 2022 - USA
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | Q2 22 SHARE | Q2 21 SHARE | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA RAV4 | -6.78% | 99,693 | 106,940 | 18% | 14% | -9.18% | 200,885 | 221,195 |
| CHEVROLET EQUINOX | +9.37% | 60,642 | 55,448 | 11% | 7% | -1.68% | 116,678 | 118,666 |
| HONDA CR-V | -51.42% | 58,023 | 119,433 | 11% | 16% | -45.31% | 116,602 | 213,199 |
| HYUNDAI TUCSON | -11.82% | 44,416 | 50,370 | 8% | 7% | +0.66% | 84,071 | 83,517 |
| NISSAN ROGUE | -55.59% | 42,440 | 95,569 | 8% | 12% | -51.90% | 87,675 | 182,289 |
| KIA SPORTAGE | +15.95% | 35,896 | 30,957 | 7% | 4% | -1.91% | 52,356 | 53,374 |
| FORD ESCAPE | -23.69% | 33,958 | 44,502 | 6% | 6% | -13.54% | 73,920 | 85,492 |
| MAZDA CX-5 | -39.95% | 31,151 | 51,871 | 6% | 7% | -11.68% | 81,804 | 92,621 |
| FORD BRONCO SPORT | -20.72% | 29,460 | 37,158 | 5% | 5% | -3.25% | 58,549 | 60,514 |
| SUBARU CROSSTREK | -12.26% | 25,470 | 29,027 | 5% | 4% | +9.09% | 70,050 | 64,214 |
| GMC TERRAIN | +36.96% | 22,758 | 16,616 | 4% | 2% | +42.25% | 47,702 | 33,533 |
| VOLKSWAGEN TIGUAN | -45.91% | 20,495 | 37,888 | 4% | 5% | -40.56% | 38,728 | 65,153 |
| SUBARU FORESTER | -70.42% | 14,277 | 48,271 | 3% | 6% | -46.92% | 50,937 | 95,965 |
| MITSUBISHI OUTLANDER | +55.85% | 10,238 | 6,569 | 2% | 1% | +118.30% | 23,303 | 10,675 |
| JEEP CHEROKEE | -68.26% | 9,278 | 29,235 | 2% | 4% | -71.18% | 19,357 | 67,158 |
| MITSUBISHI ECLIPSE CROSS | -38.02% | 1,720 | 2,775 | 0% | 0% | +31.07% | 5,712 | 4,358 |
| DODGE JOURNEY | -99.24% | 45 | 5,885 | 0% | 1% | -98.78% | 156 | 12,765 |
| TOTAL | -29.74% | 539,960 | 768,514 | -22.95% | 1,128,485 | 1,464,688 |
The Q1 2022 sales performance gives the Bronco Sport a five percent segment share, the same as it was during the year-ago quarter. The five percent figure is a fraction of the 18 percent share commanded by the RAV4, up four percentage points. The Equinox and the CR-V saw 11 percent each, gaining four percentage points and losing five percentage points, respectively.
The Tucson and the Rogue each saw eight percent segment share, up one percentage point and down four percentage points, respectively. The Sportage saw seven percent, up three percentage points while the Escape saw six percent, maintaining its share in the year-ago quarter. The CX-5 earned six percent, down one percentage point, followed by the Bronco Sport at five percent share.
However, we must note that Ford now fields two vehicles in this segment – the Escape and the Bronco Sport. Combining sales of both models gives The Blue Oval 63,418 deliveries, good for a 11 percent segment share, enabling The Blue Oval to tie for second place in the mainstream compact crossover segment.
Sales Numbers - Ford Mainstream Compact Crossovers - Q2 2022 - USA
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | Q2 22 SHARE | Q2 21 SHARE | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|---|---|
| FORD ESCAPE | -23.69% | 33,958 | 44,502 | 54% | 54% | -13.54% | 73,920 | 85,492 |
| FORD BRONCO SPORT | -20.72% | 29,460 | 37,158 | 46% | 46% | -3.25% | 58,549 | 60,514 |
| TOTAL | -22.34% | 63,418 | 81,660 | -9.27% | 132,469 | 146,006 |
However, Ford’s cross-town rival, General Motors, also fields two offerings in this segment – the Chevy Equinox and GMC Terrain. The duo recorded a combined 83,400 deliveries, good for a 15 percent share. That’s around 20K units higher than the two Ford offerings for a segment share just below that of the RAV4.
Sales Numbers - GM Mainstream Compact Crossovers - Q2 2022 - USA
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | Q2 22 SHARE | Q2 21 SHARE | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET EQUINOX | +9.37% | 60,642 | 55,448 | 73% | 77% | -1.68% | 116,678 | 118,666 |
| GMC TERRAIN | +36.96% | 22,758 | 16,616 | 27% | 23% | +42.25% | 47,702 | 33,533 |
| TOTAL | +15.73% | 83,400 | 72,064 | +8.00% | 164,380 | 152,199 |
Additionally, the Hyundai and Kia venture also fields two models in this space – the Hyundai Tucson and Kia Sportage. Combined deliveries of the Korean duo totaled 80,312 units for a 15 percent segment share, placing it in third behind GM, and displacing the Escape and Bronco.
Sales Numbers - GM Mainstream Compact Crossovers - Q2 2022 - USA
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | Q2 22 SHARE | Q2 21 SHARE | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|---|---|
| HYUNDAI TUCSON | -11.82% | 44,416 | 50,370 | 55% | 62% | +0.66% | 84,071 | 83,517 |
| KIA SPORTAGE | +15.95% | 35,896 | 30,957 | 45% | 38% | -1.91% | 52,356 | 53,374 |
| TOTAL | -1.25% | 80,312 | 81,327 | -0.34% | 136,427 | 136,891 |
The compact mainstream crossover segment contracted 30 percent to 539,960 units in Q2 2022, meaning Ford Bronco Sport sales slightly outperformed the segment average during the quarter.
The Ford Authority Take
The lower Q2 2022 sales figures clearly show the ongoing chain constraints, including but not limited to, the well-publicized microchip shortage, that have led to a lack of sales volume and available vehicles.
Additionally, the Bronco Sport continues to see high levels of interest, being one of the fastest-selling used cars, with prices for used units trending higher than those of new models. Both elements show true market demand for the Bronco Sport.
It’s also worth noting that the Bronco Sport has earned its fair share of accolades over the course of the last several months, including securing a spot on Consumer Reports‘ recommended vehicles list and being named one of the best SUVs on the market that cost less than $30k, as well as being among the top small SUVs with the highest initial quality.
The 2022 Bronco Sport represents the second model year of the new nameplate, which originally launched in late 2020 as a 2021 model year vehicle. The crossover will continue on in its current form through the 2023 model year, with a refresh expected for the 2024 MY, at which point it should introduce a new hybrid variant, plus revisions to the exterior and interior, among other changes. Earlier this year, Ford Authority spies spotted the upcoming Bronco Sport Hybrid model undergoing testing.
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About The Numbers
- All percent change figures compared to Bronco Sport sales for Q2 2021, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2022 and 77 selling days for Q2 2021
- Ford Motor Company Q2 2022 sales reports:
- Ford Motor Company sales Q2 2022 U.S.A
- Ford sales Q2 2022 U.S.A. (Ford brand)
- Lincoln sales Q2 2022 U.S.A.
- Ford Motor Company sales April 2022 U.S.A.
- Ford sales April 2022 U.S.A. (Ford brand)
- Lincoln sales April 2022 U.S.A.
- Ford Motor Company sales May 2022 U.S.A.
- Ford sales May 2022 U.S.A. (Ford brand)
- Lincoln sales May 2022 U.S.A.
- Ford Motor Company sales June 2022 U.S.A.
- Ford sales June 2022 U.S.A. (Ford brand)
- Lincoln sales June 2022 U.S.A.
- Ford Europe sales Q2 2022
- Ford China sales Q2 2022
- Ford Motor Company Canada sales Q2 2022
- Ford Canada sales Q2 2022
- Lincoln Canada sales Q2 2022
- Ford Motor Company Argentina sales Q2 2022
- Ford Argentina sales April 2022 (Ford brand)
- Ford Argentina sales May 2022 (Ford brand)
- Ford Argentina sales June 2022 (Ford brand)
- Ford Motor Company Brazil sales Q2 2022
- Ford Brazil sales April 2022 (Ford brand)
- Ford Brazil sales May 2022 (Ford brand)
- Ford Brazil sales June 2022 (Ford brand)
- Ford Motor Company Korea sales Q2 2022
- Ford Motor Company Korea sales April 2022
- Ford Korea sales April 2022
- Lincoln Korea sales April 2022
- Ford Motor Company Korea sales May 2022
- Ford Korea sales May 2022
- Lincoln Korea sales May 2022
- Ford Motor Company Korea sales June 2022
- Ford Korea sales June 2022
- Lincoln Korea sales June 2022
- Ford Motor Company Korea sales April 2022
- Ford Motor Company Mexico sales Q2 2022
- Ford Motor Company Mexico sales April 2022
- Ford Mexico sales April 2022
- Lincoln Mexico sales April 2022
- Ford Motor Company Mexico sales May 2022
- Ford Mexico sales May 2022
- Lincoln Mexico sales May 2022
- Ford Motor Company Mexico sales June 2022
- Ford Mexico sales June 2022
- Lincoln Mexico sales June 2022
- Ford Motor Company Mexico sales April 2022
- Ford Russia sales Q2 2022
- Ford Russia sales April 2022
- Ford Russia sales May 2022
- Ford Russia sales June 2022
- Ford Motor Company sales Q2 2022 U.S.A
Comments
Shameful. A dud. Think word is out about the wait times and QC issues? With the number of recalls Ford has had to make this year, it’s no wonder they are taking a beating.
Yep, it’s such a dud that some dealers are asking and getting up to $5000 over MSRP.
Ford build good cars, the people who work for Ford also make your country proud.
Outrageous, negative, drab, subjective dud comments is not the American way, is it?
Why even puplish numbers when production is effected by so many supply chain issues. Seems meaningless to me.
Looks like the Escape continues its downwards trend…it’s a shame – Ford had a strong contender and was number #1 just a few years ago. At this rate the Escape will find its death around 2025…