Ford Bronco family sales increased in the United States while decreasing in Mexico during Q1 2023.
| MODEL | Q1 23 / Q1 22 | Q1 23 | Q1 22 |
|---|---|---|---|
| BRONCO | +37.57% | 32,430 | 23,573 |
| BRONCO SPORT | +2.69% | 29,871 | 29,089 |
| TOTAL | +18.30% | 62,301 | 52,662 |
Cumulative deliveries of the Ford Bronco family in the United States increased 18 percent to 62,301 units in Q1 2023, comprised of:
| MODEL | Q1 23 / Q1 22 | Q1 23 | Q1 22 |
|---|---|---|---|
| BRONCO | -20.10% | 310 | 388 |
| BRONCO SPORT | -30.05% | 896 | 1,281 |
| TOTAL | -27.74% | 1,206 | 1,669 |
Cumulative deliveries of the Ford Bronco family in Mexico decreased 28 percent to 1,206 units in Q1 2023, comprised of:
Ford Bronco family sales were in the green last quarter, an encouraging sign that ongoing supply chain issues that have made production of the Bronco and Bronco Sport difficult are finally leveling out.
As far as the Ford Bronco its concerned, quite a few of its sales have been to prior reservation/order holders, indicating that Ford Bronco sales could be even more impressive if dealers had more vehicles available in inventory to sell. In fact, Ford elected to restrict 2023 Bronco orders to existing reservation or order holders to ensure that those who have been waiting on the Bronco finally get their rugged ponies. However, order banks reopened earlier this year, and most models can be ordered at the time of this writing.
The Ford Bronco Sport also experienced an uptick in sales last quarter, though not as significant as that of the Bronco.
The Ford Bronco family is currently comprised of two distinct models. The first is the body-on-frame “regular” Bronco, while the second is the unibody Bronco Sport crossover. Both models are encompassed by the single Bronco sub-brand focused on off-road capability and adventure.
Riding on the body-on-frame Ford T6 platform, the “regular” Bronco is available in two-door and four-door body styles. In addition, the SUV is available with two engine options. The first is the 2.3L I4 EcoBoost engine, rated at 275 horsepower and 315 pound-feet of torque. The second is the 2.7L V6 EcoBoost engine, good for 310 horsepower and 410 pound-feet of torque. Meanwhile, the range-topping Bronco Raptor is powered exclusively by the 3.0L V6 EcoBoost engine, which throws a healthy 418 horsepower and 440 pound-feet of torque.
The Bronco Sport, meanwhile, utilizes Ford’s unibody C2 platform and offers two engine options: the 1.5L I4 EcoBoost engine and the 2.0L I4 EcoBoost engine. Standard with the Base, Big Bend, and Outer Banks trims, the 1.5L engine is rated at 181 horsepower and 190 pound-feet of torque. In contrast, the 2.0L engine puts out a more impressive 250 horsepower as well as 277 pound-feet of torque. It’s standard exclusively on the range-topping Badlands trim.
Largely using suspension mods, plus a tune.
Helping to prevent damage from occurring.
It seemingly struck a chord with viewers.
The idea is to monitor risk and prevent disruptions rather than reacting to them.
A true value proposition, though it's limited to just 700 units.
View Comments
Sport is a big nothing. Never really took off. Will continue to die on the vine unless there are more widely available, brawnier engines.