Lincoln Aviator sales increased in the United States during the fourth quarter of 2024, while recording 68 deliveries in Mexico.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| AVIATOR | +32.39% | 7,778 | 5,875 | +62.27% | 25,235 | 15,551 |
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| AVIATOR | * | 0 | * | * | 0 | 0 |
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| AVIATOR | +38.78% | 68 | 49 | -29.49% | 165 | 234 |
Lincoln Aviator (see running Lincoln Aviator sales) sales grew 32 percent to 7,778 deliveries, moving into the top five best-sellers in its segment when ranked by sales volume among 14 entries.
The BMW X5 once again took the top spot with a 27 percent uptick to 26,323 units. The Mercedes-Benz GLE-Class traded places to take second with a 50 percent jump to 21,778 sales. The Volvo XC90 move up to third place with a 90 percent leap to 12,665 units, bumping the Lexus GX to fourth as it posted a four percent dip to 10,008 units. While the GX is a traditional, body-on-frame SUV like the Lincoln Navigator, it’s closer to the Aviator in terms of size, which took fifth place this quarter.
Meanwhile, FoMoCo’s crosstown rival, GM, fields two entries in this space: the Buick Enclave (see running Buick Enclave sales) and the Cadillac XT6 (see running Cadillac XT6 sales). The Enclave remained in tenth with a 34 percent drop in sales to 7,252 units as the all-new 2025 model continues to navigate a generational changeover, while the XT6 slipped a spot to 12th in spite of a 36 percent swell for 6,838 deliveries.
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| BMW X5 | +27.18% | 26,323 | 20,697 | 19% | 18% | -0.31% | 72,348 | 72,573 |
| MERCEDES-BENZ GLE-CLASS | +49.71% | 21,778 | 14,547 | 16% | 13% | +17.73% | 67,928 | 57,696 |
| VOLVO XC90 | +90.28% | 12,665 | 6,656 | 9% | 6% | * | 39,492 | 0 |
| LEXUS GX | -3.94% | 10,008 | 10,418 | 7% | 9% | -3.12% | 30,914 | 31,910 |
| LINCOLN AVIATOR | +32.39% | 7,778 | 5,875 | 6% | 5% | +62.27% | 25,235 | 15,551 |
| GENESIS GV80 | +24.69% | 7,499 | 6,014 | 5% | 5% | +23.37% | 24,301 | 19,697 |
| INFINITI QX60 | +7.10% | 7,453 | 6,959 | 5% | 6% | -5.36% | 27,808 | 29,383 |
| AUDI Q7 | -1.86% | 7,344 | 7,483 | 5% | 7% | -27.78% | 20,894 | 28,931 |
| LEXUS TX | -10.68% | 7,325 | 8,201 | 5% | 7% | +249.23% | 28,640 | 8,201 |
| BUICK ENCLAVE | -33.64% | 7,252 | 10,929 | 5% | 10% | -33.01% | 26,400 | 39,411 |
| PORSCHE CAYENNE | +24.57% | 6,925 | 5,559 | 5% | 5% | +9.56% | 22,432 | 20,475 |
| CADILLAC XT6 | +38.00% | 6,838 | 4,955 | 5% | 4% | +5.78% | 20,225 | 19,119 |
| BMW X6 | +25.56% | 3,787 | 3,016 | 3% | 3% | -5.91% | 9,481 | 10,077 |
| AUDI Q8 | -3.20% | 3,387 | 3,499 | 2% | 3% | -23.60% | 10,352 | 13,550 |
| TOTAL | +18.77% | 136,362 | 114,808 | +16.33% | 426,450 | 366,574 |
From a segment share standpoint, the Aviator earned a six percent share, up one percentage point year-over-year. The X5 led with a 19 percent segment share, up one percentage point, followed by the GLE-Class with a 16 percent share, up three percentage points. The XC90 held a nine percent share, also up three percentage points, while the GX posted a seven percent share, down two percentage points. Meanwhile, the Enclave and XT6 each earned a five percent share, down five and up one percentage point, respectively.
The premium/luxury three-row crossover (lux crossover E-segment) expanded 19 percent to 136,362 units during Q4 2024, meaning Lincoln Aviator sales outperformed the segment average.
Several automakers here field multiple models in this space, beginning with BMW, which offers both the X5 and X6. Combining sales of those two accounted for 30,110 deliveries for a 22 percent segment share to further bolster the Bavarian luxury marque’s first place showing.
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| BMW X5 | +27.18% | 26,323 | 20,697 | -0.31% | 72,348 | 72,573 |
| BMW X6 | +25.56% | 3,787 | 3,016 | -5.91% | 9,481 | 10,077 |
| TOTAL | +26.98% | 30,110 | 23,713 | -0.99% | 81,829 | 82,650 |
Meanwhile, cumulative Audi Q7 and Q8 sales totaled 10,731 units for a combined seven percent segment share.
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| AUDI Q7 | -1.86% | 7,344 | 7,483 | -27.78% | 20,894 | 28,931 |
| AUDI Q8 | -3.20% | 3,387 | 3,499 | -23.60% | 10,352 | 13,550 |
| TOTAL | -2.29% | 10,731 | 10,982 | -26.45% | 31,246 | 42,481 |
The two Lexus models in this space, the TX and GX, gave the automaker a cumulative 17,333 deliveries for a 13 percent segment share to place third overall.
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| LEXUS TX | -10.68% | 7,325 | 8,201 | +249.23% | 28,640 | 8,201 |
| LEXUS GX | -3.94% | 10,008 | 10,418 | -3.12% | 30,914 | 31,910 |
| TOTAL | -6.91% | 17,333 | 18,619 | +48.47% | 59,554 | 40,111 |
Combining the two entries from GM, the Buick Enclave and Cadillac XT6, resulted in 14,090 deliveries for a 10 percent segment share to put The General in fourth place overall.
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| BUICK ENCLAVE | -33.64% | 7,252 | 10,929 | -33.01% | 26,400 | 39,411 |
| CADILLAC XT6 | +38.00% | 6,838 | 4,955 | +5.78% | 20,225 | 19,119 |
| TOTAL | -11.29% | 14,090 | 15,884 | -20.34% | 46,625 | 58,530 |
Lincoln Aviator sales posted a very healthy increase during Q4 2024, pushing it into the top five best-selling nameplates in the segment. We attribute this positive movement to wider availability of inventory coupled with a highly competent refreshed model that compares favorably to rivals.
Speaking of competition, the Cadillac XT6 will be dead after 2025 as the GM’s luxury marque pivots toward an all-electric lineup to replace its ICE-powered offerings. For the XT6 that will be the first-ever 2026 Cadillac Vistiq, which debuted as a future Lincoln Aviator rival.
The refreshed 2025 Lincoln Aviator features an updated design and interior, while bringing new tech headlined by BlueCruise, Ford’s hands-free highway driving assist technology, available for the first time ever on the Aviator.
Other key changes include updates to the trim level structure, including discontinuation the Grand Touring (plug-in hybrid) option (though a new hybrid version may be on the way, eventually). As such, the 2025 Aviator is offered in just three trims, namely Premiere, Reserve, and Black Label, which adds a Moonbeam Theme.
The updated model ditches the Enhanced Security Package and rear door sunshades as part of Job 2 production.
The 2025 Aviator drops seven exterior colors but adds five new ones. Also, the Jet Appearance Package is now more broadly available and gets two new colors.
Regarding powertrain options, the 2025 Lincoln Aviator comes equipped with just one – the twin-turbocharged 3.0L V6 EcoBoost, which generates the same 400 horsepower and 415 pound-feet of torque as the 2020-2024 models. It is mated to the 10-speed automatic transmission.
They don't want to start over with a new mediator.
A fairly neutral palette this year.
Plenty of ponies, but enough to outrun rivals?
A nice and basic example of the compact pickup.
