Lincoln Nautilus sales increased in the United States and Mexico during the fourth quarter of 2024.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| NAUTILUS | +88.36% | 10,241 | 5,437 | +50.18% | 36,544 | 24,334 |
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| NAUTILUS | * | 0 | * | * | 0 | 0 |
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| NAUTILUS | +592.50% | 277 | 40 | +186.39% | 905 | 316 |
Lincoln Nautilus sales (see running Lincoln Nautilus sales) jumped 88 percent to 10,241 units during Q4 2024, placing it seventh in its segment of 14 entries.
The Lexus RX was once again the segment best-seller, posting a 16 percent increase in volume to 35,295 units, while the BMW X3 moved into second place in spite of a nine percent dip for 18,890 deliveries. The Mercedes-Benz GLC-Class traded places to take third with a 64 percent swell to 17,756 units. The Audi Q5 remained in fourth with a 10 percent dip to 17,551 units, and the Acura MDX followed in fifth with a five percent upswing to 13,267 units. The Volvo XC60 saw sales leap 102 percent to 13,114 units, moving up a spot to sixth, while the Nautilus placed seventh. The Genesis GV70 saw sales increase 31 percent to 9,440 deliveries, placing eighth. Lincoln’s crosstown rival, the Cadillac XT5 (see running Cadillac XT5 sales), moved up to ninth as sales rose 32 percent to 8,588 units. The Porsche Macan rounded out the top ten with an 18 percent uptick to 7,187 units. The Infiniti QX50 placed 11th with a two percent increase to 2,845 units, the BMW X4 took 12th with a 22 percent downturn to 2,487 units, the Infiniti QX55 placed 13th with an 27 percent slide for 985 deliveries, and the Alfa Romeo Stelvio finished in 14th place with a 39 percent drop moving 797 units.
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| LEXUS RX | +15.56% | 35,295 | 30,542 | 22% | 23% | +4.04% | 118,636 | 114,033 |
| BMW X3 | -9.00% | 18,890 | 20,758 | 12% | 15% | +8.91% | 68,798 | 63,172 |
| MERCEDES-BENZ GLC-CLASS | +63.68% | 17,756 | 10,848 | 11% | 8% | +59.40% | 64,163 | 40,253 |
| AUDI Q5 | -9.71% | 17,551 | 19,439 | 11% | 14% | -23.39% | 56,799 | 74,145 |
| ACURA MDX | +4.63% | 13,267 | 12,680 | 8% | 9% | -13.00% | 50,112 | 57,599 |
| VOLVO XC60 | +102.47% | 13,114 | 6,477 | 8% | 5% | * | 38,892 | 0 |
| LINCOLN NAUTILUS | +88.36% | 10,241 | 5,437 | 6% | 4% | +50.18% | 36,544 | 24,334 |
| GENESIS GV70 | +30.78% | 9,440 | 7,218 | 6% | 5% | +15.13% | 29,920 | 25,988 |
| CADILLAC XT5 | +32.20% | 8,588 | 6,496 | 5% | 5% | -1.40% | 26,432 | 26,808 |
| PORSCHE MACAN | +17.70% | 7,187 | 6,106 | 5% | 5% | -6.56% | 25,180 | 26,947 |
| INFINITI QX50 | +2.04% | 2,845 | 2,788 | 2% | 2% | +7.86% | 10,722 | 9,941 |
| BMW X4 | -22.01% | 2,487 | 3,189 | 2% | 2% | +4.64% | 9,978 | 9,536 |
| INFINITI QX55 | -26.93% | 985 | 1,348 | 1% | 1% | -31.32% | 3,721 | 5,418 |
| ALFA ROMEO STELVIO | -39.07% | 797 | 1,308 | 1% | 1% | -40.79% | 3,162 | 5,340 |
| TOTAL | +17.68% | 158,443 | 134,634 | +12.32% | 543,059 | 483,514 |
In terms of segment share, the Nautilus earned a six percent share, up two percentage points year-over-year. The RX led with a 22 percent share, down one percentage point, followed by the X3 with a 12 percent segment share, down three percentage points. The GLC-Class and Q5 each held an 11 percent share, up and down three percentage points, respectively. The MDX and XC60 both posted an eight percent share, down one and up three percentage points, respectively. Meanwhile, the GV70 earned a six percent share, up one percentage point. Finally, the XT5 and Macan each maintained a five percent share, the QX50 and X4 both maintained a two percent share, and the QX55 and Stelvio each maintained a one percent share.
The luxury D-segment crossover segment expanded 18 percent to 158,443 units in Q4 2024, meaning that Lincoln Nautilus sales significantly outperformed the segment average.
Lincoln Nautilus sales during the final quarter of 2024 continued a positive sales trend that started during the first quarter of 2023, meaning that the Nautilus has now achieved two full years of sales growth. In fact, Nautilus sales increased 50 percent year-over-year during the 2024 calendar year. It accomplished this in a space mired in very strong rivals from more established automotive luxury brands such as Lexus, Audi, BMW, and Porsche. We attribute the Nautilus’ impressive growth rate to a very attractive and competitive product that stands out in the segment, as well as to ample availability of the model.
As Ford Authority has reported previously, it’s not luxury but tech that is winning over new buyers for the new Nautilus, with 75 percent of them saying that’s what persuaded them to purchase the all-new model in the first place. Furthermore, owners are extremely loyal to the model. Better yet, the new Nautilus was named the 2025 MotorTrend SUV of the Year and the Nautilus Hybrid beat the Lexus RX450h+ in a new test.
This competitive position is not something enjoyed by all segment contenders. For instance, the Cadillac XT5 will be discontinued after the 2025 model year in North America as Cadillac focuses on an all-electric portfolio. Meanwhile, the Alfa Romeo Stelvio will not see a second generation once the current model is sunset this year.
Looking ahead, a Nautilus refresh was on track for a 2026 debut, but the luxury crossover would banned under a proposed rule prohibiting key Chinese software and hardware in connected vehicles on American roads due to potential security risks. Now we know that the finalized rule may impact the Lincoln Nautilus for the 2027 model year, likely disrupting that planned refresh, since the new Nautilus is produced in China at the Changan Ford Hangzhou Assembly plant and imported into the U.S.
The 2025 Lincoln Nautilus gains a few notable changes over the all-new 2024 Lincoln Nautilus, including the fact that the Premiere trim no longer comes standard with a spare tire, replaced with a standard tire mobility kit, though the spare tire remains available as a $250 option.
The luxury crossover lineup finally the gains the Lincoln Rejuvenate feature and adds a new Whisper Blue Metallic Clearcoat exterior paint color.
A literal case of digging themselves a hole.
This one has received a respray, however.
Good thing they didn't overreact.
View Comments
How are the new tariff laws going to affect the price and sales numbers for the Nautilus? Are there any plans to bring production back to the US?
If not now they better have plans.
Still an also ran in the segment.