Sales of the Ford Mustang family – comprised of the ICE-based Ford Mustang Fastback coupe and Convertible plus the all-electric Ford Mustang Mach-E crossover – decreased in the United States but increased in Canada during the second quarter of 2025.
Sales Numbers - Mustang Family - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|
| MUSTANG | +3.18% | 14,174 | 13,737 | -14.19% | 23,551 | 27,444 |
| MUSTANG MACH-E | -19.51% | 10,178 | 12,645 | -2.02% | 21,785 | 22,234 |
| TOTAL | -7.69% | 24,352 | 26,382 | -8.74% | 45,336 | 49,678 |
Cumulative deliveries of the Ford Mustang family in the United States decreased eight percent to 24,352 units in Q2 2025, comprised of:
- 14,174 units of the Ford Mustang, an increase of more than three percent compared to 13,737 units delivered in Q2 2024, and
- 10,178 units of the Ford Mustang Mach-E, a decrease of nearly 20 percent compared to 12,645 units sold in Q2 2024
Sales Numbers - Mustang Family - Q2 2025 - Canada
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|
| MUSTANG | +1.95% | 942 | 924 | +0.88% | 1,843 | 1,827 |
| MUSTANG MACH-E | +76.34% | 2,698 | 1,530 | +87.90% | 4,767 | 2,537 |
| TOTAL | +48.33% | 3,640 | 2,454 | +51.47% | 6,610 | 4,364 |
Cumulative deliveries of the Ford Mustang family in Canada increased 48 percent to 3,640 units in Q2 2025, comprised of:
- 942 units of the Ford Mustang, an increase of nearly two percent compared to 924 units sold in Q2 2024, and
- 2,698 units of the Ford Mustang Mach-E, an increase of over 76 percent compared to 1,530 units delivered in Q2 2024
Sales Numbers - Mustang Family - Q2 2025 - Mexico
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|
| MUSTANG | -1.39% | 283 | 287 | -18.23% | 462 | 565 |
| MUSTANG MACH-E | +20.75% | 64 | 53 | +5.56% | 76 | 72 |
| TOTAL | +2.06% | 347 | 340 | -15.54% | 538 | 637 |
Cumulative deliveries of the Ford Mustang family in Mexico increased two percent to 347 units in Q2 2025, comprised of:
- 283 units of the Ford Mustang, a decrease of more than one percent compared to 287 units sold in Q2 2024, and
- 64 units of the Ford Mustang Mach-E, an increase of almost 21 percent compared to 53 units delivered in Q2 2024
The Ford Authority Take
Sales of both Mustang models performed in opposite directions during Q2 2025, with sales of the Fastback/Convertible in the green to outsell the Mach-E, which was in the red, by over 4K units. That’s a substantial departure compared to 2024, when the Mach-E outsold the ICE-powered model.
Regardless, the Mustang dominated its diminishing segment in Q2 2025, while the Mustang Mach-E placed a close third amongst its competitive set.
As we often mention, the “regular” Mustang and the Mustang Mach-E are distinctly different vehicles competing in very different segments to very different buyers.
About Ford Mustang
The 2025 Ford Mustang S650 arrives with some updates to the all-new, seventh-generation 2024 Ford Mustang. The Ford Mustang 60th Anniversary Package debuts, available on GT Premium models in both coupe and convertible configurations, and with either the six-speed manual or 10-speed automatic transmission. Paint color choices include Wimbledon White, Race Red, and Vapor Blue paint, plus Brittany Blue for a limited time, which debuted on the pony car in 1967.
Also for 2025, the Mustang drops four colors but adds two new ones, drops the EcoBoost High Performance Package, and drops wireless phone charging. However, it gains standard dual zone climate control and B&O sound system availability has expanded.
Here’s everything you need to know about 2025 Mustang EcoBoost packages and Mustang GT packages.
The Ford Mustang RTR was previewed as a future EcoBoost performance model for the new S650. Check out our full photo gallery.
About Ford Mustang Mach-E
The 2025 Ford Mustang Mach-E arrives with significant updates. That includes adding a new standard heat pump to optimize energy consumption, especially in colder weather conditions that sap range due to warming the cabin. However, that results in a smaller frunk due to housing the heat pump.
Additionally, the 2025 Mustang Mach-E Premium trim gains new Sport Appearance Package, enhancing the all-electric crossover inside and out. Also, here is everything you need to know regarding grilles and packages for 2025.
The 2025 model ditches the old center-mounted dial shifter, replacing it with a column shifter to gain more storage space in the console. It also loses a couple of features previously included for the 2024 model year, namely the windshield wiper de-icer and MyKey feature.
As Ford Authority previously reported, the 2025 Mustang Mach-E is the first to get the new BlueCruise 1.5 update, which adds an Automatic Lane Change feature.
Additionally, the 2025 Mustang Mach-E gains the new Ford Connectivity Package. It comes with a one-year complimentary trial upon activation, after which owners can subscribe to an annual plan or make a one-time purchase.
For 2025, the EV crossover drops three paint colors but gets three new paint options, and a new wheel option for the 2025 Mustang Mach-E Rally. Plus, it can now be upgraded with rear deck spoilers.
The 2025 Mustang Mach-E also adds new charging benefits and upgrades. That means both the GT and Rally get 50 additional pound-feet of torque, bringing that number up to 700 to motivate the all-electric crossover from 0-62 mph in 3.4 seconds.
The 2025 Mustang Mach-E also now splits charging equipment into two items, meaning that the Fast Charging Adapter and Mobile Power Cord are no longer bundled together as of Job 2 production.
About The Numbers
- All percent change figures compared to Ford Mustang family sales in Q2 2024, unless otherwise noted
- In the United States, there were 77 selling days for Q2 2025 and 77 selling days for Q2 2024
- Ford Motor Company Q2 2025 sales reports:
- Ford Motor Company sales Q2 2025 U.S.A
- Ford sales Q2 2025 U.S.A.
- Lincoln sales Q2 2025 U.S.A.
- Ford Motor Company sales April 2025 U.S.A.
- Ford Motor Company sales May 2025 U.S.A.
- Ford Motor Company sales June 2025 U.S.A.
- Ford China sales Q2 2025
- Ford Motor Company Canada sales Q2 2025
- Ford Canada sales Q2 2025
- Lincoln Canada sales Q2 2025
- Ford Motor Company Argentina sales Q2 2025
- Ford Argentina sales April 2025
- Ford Argentina sales May 2025
- Ford Argentina sales June 2025
- Ford Motor Company Colombia sales Q2 2025
- Ford Colombia sales April 2025
- Ford Colombia sales May 2025
- Ford Colombia sales June 2025
- Ford Motor Company Brazil sales Q2 2025
- Ford Brazil sales April 2025
- Ford Brazil sales May 2025
- Ford Brazil sales June 2025
- Ford Motor Company Mexico sales Q2 2025
- Ford Motor Company sales Q2 2025 U.S.A
Comments
Let´s start with the most elementary thing: The Mach-e is NOT a Mustang. The fact that it carries a Mustang badge and Ford wants the public to believe that the Mach-e is a Mustang, doesn´t make it a Mustang. Porsche produces an SUV but doesn´t name it 911. They are pretty aware of the difference. Why can´t Ford?
You are a big ignorant idiot! FORD OWNS THE MUSTANG NAME! In 1974 they took the Pinto body and made the Mustang II. AND EVEFYONE ELSE ACCEPTED IT! So if they tale any of their vehicles and name it a Mustang, Ford is the only company that can do it. You cannot say anything against that! Just stop being such an idiot.
Could you do me a favor? Could you dig up your mother and ask her why she never taught you any manners? Also it’s not just about the company’s ownership of the name. Ralph Lauren could release a tank top called “The Polo Shirt” and the country clubs still wouldn’t let you play golf in it lol. Think a lil bit
You are a big ignorant idiot! CRACKER BARREL OWNS THE LOGO AND DECOR! In 2025 they took the logo and decor and changed it. AND EVERYONE ELSE ACCEPTED IT! (Except they didn’t).
AI Overview
Mustang Generations: The Best and Worst Ford Mustang Through …
Yes, the Ford Mustang II (1974-1978) is widely considered the worst Mustang generation due to its poor performance, lack of style, and inherent design flaws like engine failures and paint issues. Other disliked models include some early base-model first-generation Mustangs for their meekness and later V8 models designed for fuel economy rather than power.
I was under the impression that Ford is the one that has the ability to decide what is and is not a Mustang. As the owner of many Mustangs over the years I can’t help but wonder what causes some to feel insecure about how a company markets vehicles. Do you enjoy the pony car Mustang? If so, great feel free to continue doing so. I don’t understand how the existence of the Mach-E does anything to mess with that.
I did forget that once the Mach-E came out we all had to turn in our ICE Mustangs. Oh, wait, no that didn’t actually happen.
If you don’t like the Mach-E, don’t buy one. Why is that so difficult to understand?
If you fear that your performance pony car will one day be confused with an EV CUV, then whoever made that mistake doesn’t know enough about cars for their opinion to matter, and if they do, they’re trolling you, and if you fall for some rage-bait, that’s on you.
Agreed. I’ve told customers I’ve got three “litmus test” items on the “is it a Mustang” board:
1. Does the manufacturer (who owns the name) call it a Mustang? Yes.
2. Does it make me feel cooler than I actually am? Yes.
3. When I push the “go fast” pedal down, does it make me giggle like an excited child? Yes.
Now, I would agree it’s not the right vehicle for everyone, any more than a diesel Super Duty is right for everyone. And that can apply to the ICE or the EV Mustang. It never will be, and really never should be. That’s fine. But I’ll also say this about the Mach-E… as a first generation effort, it’s pretty respectable, and if it had come out as an E-Focus or E-Fusion, nobody would have given it a look. It’s a good car, and it deserves to be considered an option for those looking at an EV.
These are the same BS arguments people made in the video game and movie industries as they changed the products and industries into their own image in an attempt to gain a “modern audience”. To put it very nicely, it hasn’t worked out well for them. LOL.
HAHAHA!
Exactly, just mental gymnastics for those who like the name on the crossover. Truth is the name was forced because they weren’t confident it can stand on its own. It’s actually more strange that you want the name on the crossover more than those who are fighting for the heritage.
If they decide to axe the Mach E, it would solidify the car as another probe in the Mustang story. Lol
Mach-E sales will tank after September 30.
Almost like the s650 is overpriced and when theres deals they sell. Think Ford.
100%
Is there a dealer with an ulterior motives among us?!
Well, I’m all-purpose sales at a dealership. My motives are as clear as I can make them – match people with the best vehicle for their needs. Our store doesn’t have any real EV market, but a prior store I was at did OK with them. I’ve driven them, I like them, I’d be happy owning one. I don’t think they’re a good fit for everyone, but I don’t think it makes sense to dismiss it just because of the name or that it’s an EV.