Lincoln Nautilus sales fell in the United States and Mexico, while totaling 348 deliveries in Canada and 187 deliveries in South Korea during the first quarter of 2020.
The Nautilus replaced the MKX as part of the 2019 model year refresh, with the two models continue to overlap in some international markets as dealers sell out the remaining MKX inventory.
| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| NAUTILUS | -33.06% | 5,245 | 7,835 |
In Canada, combined Lincoln Nautilus and MKX sales totaled 348 units, comprised of 310 units of the Nautilus and 38 units of the MKX.
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 |
|---|---|---|---|
| NAUTILUS | * | 310 | * |
| MKX | * | 38 | * |
| TOTAL | * | 348 | * |
In Mexico, combined Lincoln Nautilus and MKX deliveries totaled 86 units in Q1 2020, a decrease of about 5 percent compared to 90 combined units sold in Q1 2019.
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 |
|---|---|---|---|
| NAUTILUS | * | 49 | * |
| MKX | -58.89% | 37 | 90 |
| TOTAL | -4.44% | 86 | 90 |
In South Korea, Lincoln Nautilus deliveries totaled 127 units in Q1 2020.
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 |
|---|---|---|---|
| NAUTILUS | * | 187 | * |
| TOTAL | * | 187 | * |
Lincoln Nautilus sales volume results in the United States puts the nameplate in eighth place in its competitive set in Q1 2020, behind the segment-leading Lexus RX, Mercedes-Benz GLC-Class, BMW X3 and X4, Audi Q5, Cadillac XT5 (see Cadillac XT5 sales), Acura MDX and Volvo XC60. The Nautilus outsold two remaining models in its segment – the Infiniti QX50 and Alfa Romeo Stelvio.
Note that Ford Motor Company is combining sales of the MKX and Nautilus into a single line item.
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 | Q1 20 SHARE | Q1 19 SHARE |
|---|---|---|---|---|---|
| LEXUS RX | -11.40% | 20,847 | 23,529 | 23% | 21% |
| MERCEDES-BENZ GLC-CLASS | -14.76% | 13,098 | 15,366 | 14% | 13% |
| BMW X3 | -27.14% | 10,614 | 14,568 | 12% | 13% |
| BMW X4 | +24.51% | 1,788 | 1,436 | 2% | 1% |
| AUDI Q5 | -34.60% | 9,959 | 15,228 | 11% | 13% |
| CADILLAC XT5 | -32.05% | 9,023 | 13,278 | 10% | 12% |
| ACURA MDX | -17.08% | 8,941 | 10,783 | 10% | 9% |
| VOLVO XC60 | -16.08% | 5,569 | 6,636 | 6% | 6% |
| LINCOLN NAUTILUS | -33.06% | 5,245 | 7,835 | 6% | 7% |
| INFINITI QX50 | +16.38% | 4,170 | 3,583 | 5% | 3% |
| ALFA ROMEO STELVIO | -13.44% | 1,913 | 2,210 | 2% | 2% |
| TOTAL | -20.34% | 91,167 | 114,452 |
The luxury D-crossover segment contracted 20 percent to 91,167 units in Q1 2020. As such, Lincoln Nautilus sales fell faster than the segment’s average during the quarter.
It’s worth noting that Lexus RX sales figures include those of the regular RX, which is a direct rival to the Nautilus, as well as those of the RX L, which is a three-row model that is rivaled by the Lincoln Aviator.
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 | Q1 20 SHARE | Q1 19 SHARE |
|---|---|---|---|---|---|
| LEXUS RX | -11.40% | 20,847 | 23,529 | 66% | 75% |
| LINCOLN NAUTILUS | -33.06% | 5,245 | 7,835 | 17% | 25% |
| LINCOLN AVIATOR | * | 5,666 | * | 18% | 0% |
| TOTAL | +1.26% | 31,758 | 31,364 |
Even when adding together sales of the Nautilus and Aviator, the Lexus RX still outsells the two Lincoln crossover models roughly two-to-one.
After a strong performance throughout the 2019 calendar year, Lincoln Nautilus sales performance in the first quarter of 2020 fell significantly due to the COVID-19 pandemic, which idled Ford Motor Company production across the Americas, while substantially decreasing purchase interactions due to stay-at-home orders along and financial impacts to consumers.
We remain interested in seeing how Nautilus sales performs once coronavirus-related restrictions lift, production restarts, and consumers return to vehicle shopping.
A pretty cool tailgating rig, we'd say.
It's unclear what those export markets will consist of.
It didn't top every category, but was the best all-around.
The term could also be used on merchandise.
The exec has done this for the past couple of years.
Resulting in a huge repair bill.
