Lincoln Mexico sales totaled 58 units in June 2020, a decrease of 60 percent compared to June 2019.
Lincoln sales on an individual model basis were as follows:
In the first six months of 2020, Lincoln Mexico sales decreased 41 percent to 482 units.
MODEL | JUN 2020 / JUN 2019 | JUNE 2020 | JUNE 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
---|---|---|---|---|---|---|
AVIATOR | +600.00% | 28 | 4 | +2,300.00% | 120 | 5 |
CONTINENTAL | -80.00% | 1 | 5 | -56.67% | 13 | 30 |
CORSAIR | * | 7 | * | * | 54 | * |
MKX | -100.00% | 0 | 40 | -65.64% | 67 | 195 |
MKZ | -22.22% | 7 | 9 | -51.56% | 31 | 64 |
NAUTILUS | * | 5 | * | * | 58 | * |
NAVIGATOR | -68.75% | 10 | 32 | -45.70% | 139 | 256 |
LINCOLN TOTAL | -59.72% | 58 | 144 | -40.93% | 482 | 816 |
Lincoln Mexico sales suffered a significant drop in June, the third full month following the arrival of COVID-19 in the Latin country. As a consolation, this performance represents a small improvement over the drastic 65 percent, 48 unit contraction experienced in May 2020.
The all-new Lincoln Aviator was once again the only model to show positive sales with 28 units sold, becoming the brand’s best-selling model in Mexico for the second consecutive month.
In addition to units for the F-150 Lightning.
Customers can complete the purchase entirely online.
The brand improved its score, but still ranks below the segment average.
It was the automaker's sixth-largest market last year.
An off-road-ready killer rather than sleek and styled.