Ford Argentina sales decreased 52 percent to 2,661 units in July 2020 compared to July 2019 results. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Volkswagen, Renault, Fiat, Toyota and Chevrolet.
Individual model sales performance was as follows:
During the first seven months of the 2020 calendar year, Ford Argentina sales decreased 49 percent to 17,158 units.
| MODEL | JUL 2020 / JUL 2019 | JULY 2020 | JULY 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ECOSPORT | -48.83% | 570 | 1,114 | -39.59% | 4,178 | 6,916 |
| F-SERIES | * | 51 | * | * | 239 | * |
| FIESTA | -97.65% | 14 | 597 | -94.23% | 194 | 3,360 |
| FOCUS | -98.18% | 12 | 659 | -90.71% | 396 | 4,263 |
| KA | -57.81% | 762 | 1,806 | -49.80% | 5,645 | 11,245 |
| KUGA | +196.15% | 77 | 26 | -10.74% | 216 | 242 |
| MONDEO | +36.36% | 60 | 44 | -31.86% | 370 | 543 |
| MUSTANG | * | 1 | * | * | 7 | * |
| RANGER | -12.43% | 1,007 | 1,150 | -16.34% | 5,562 | 6,648 |
| TRANSIT | +139.47% | 91 | 38 | -11.45% | 232 | 262 |
| FORD TOTAL | -52.21% | 2,661 | 5,568 | -49.19% | 17,158 | 33,766 |
Ford Argentina sales decreased significantly in July, the seventh consecutive month of double-digit declines for FoMoCo in the South American country. After significant volume recovery in June, Ford saw an increased rate of contraction in Argentina as a result of commerce restrictions caused by local outbreaks of COVID-19.
Only three low-volume Ford models managed to increase sales in July – the Kuga, Mondeo and Transit. Those gains were made as a result of significant discounts to reduce inventory levels caused by the pandemic.
In addition to the discontinued Fiesta and Focus, models that saw significant volume contractions on a year-over-year basis were the Ka (down 59 percent) and EcoSport (down 49 percent). Meanwhile, the Ford Ranger continued as the brand’s best-selling model in Argentina for the third consecutive month.
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