Ford Transit sales increased in the United States, Mexico, and Argentina during the fourth quarter of 2020. The Transit also tallied 4,129 deliveries in Canada during Q4 2020.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRANSIT | +2.71% | 37,886 | 36,885 | -14.50% | 131,556 | 153,868 |
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRANSIT | * | 4,129 | * | * | 14,413 | 0 |
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRANSIT | +158.11% | 1,670 | 647 | +47.86% | 4,934 | 3,337 |
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRANSIT | +47.54% | 90 | 61 | +11.24% | 485 | 436 |
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TRANSIT | * | 72 | * | * | 747 | * |
The slight increase of 3 percent in Ford Transit sales enabled the van range to maintain its significant leadership position in its segment by sales volume during Q4 2020. The Transit outsold all other rivals including the Chevrolet Express (see running Chevy Express sales), Ram ProMaster, Ford E-Series (see running Ford E-Series sales), Nissan NV, and lastly, the GMC Savana (see running GMC Savana sales).
From a segment share standpoint, the Transit accounted for 41 percent, while the Express saw 19 percent, Ram ProMaster accounted for 18 percent, Ford E-Series saw 13 percent, and the Nissan NV and GMC Savana held 5 and 3 percent each, respectively.
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| FORD TRANSIT | +2.71% | 37,886 | 36,885 | 41% | 41% | -14.50% | 131,556 | 153,868 |
| CHEVROLET EXPRESS | +7.74% | 17,941 | 16,652 | 19% | 19% | -28.82% | 55,131 | 77,457 |
| RAM PROMASTER | +12.92% | 17,060 | 15,108 | 18% | 17% | -10.38% | 50,556 | 56,409 |
| FORD E-SERIES | -7.96% | 11,815 | 12,837 | 13% | 14% | -17.89% | 37,001 | 45,063 |
| NISSAN NV | +12.08% | 4,871 | 4,346 | 5% | 5% | -23.85% | 15,247 | 20,022 |
| GMC SAVANA | -1.18% | 3,099 | 3,136 | 3% | 4% | -37.64% | 15,108 | 24,226 |
| TOTAL | +4.17% | 92,672 | 88,964 | -19.21% | 304,599 | 377,045 |
It’s also worth noting that combined deliveries of the Ford Transit and E-Series totaled 49,701 units, accounting for 54 percent segment share during the quarter. That was significantly higher than the combined total of the runner-up, General Motors, whose Chevy Express and GMC Savana saw cumulative deliveries of 21,040 units for a 22 percent combined segment share.
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| FORD TRANSIT | +2.71% | 37,886 | 36,885 | 76% | 74% | -14.50% | 131,556 | 153,868 |
| FORD E-SERIES | -7.96% | 11,815 | 12,837 | 24% | 26% | -17.89% | 37,001 | 45,063 |
| TOTAL | -0.04% | 49,701 | 49,722 | -15.27% | 168,557 | 198,931 |
The full-size mainstream van segment, which includes passenger, cargo, and cutaway/chassis cab models, expanded over 4 percent to 92,672 units in Q4 2020. Ford Transit sales during the quarter grew at a slightly slower pace than the segment average.
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET EXPRESS | +7.74% | 17,941 | 16,652 | 85% | 84% | -28.82% | 55,131 | 77,457 |
| GMC SAVANA | -1.18% | 3,099 | 3,136 | 15% | 16% | -37.64% | 15,108 | 24,226 |
| TOTAL | +6.33% | 21,040 | 19,788 | -30.92% | 70,239 | 101,683 |
Ford Transit sales continued to dominate their segment during the fourth quarter, outselling all rivals and accounting for the lion’s share of the full-size van sales volume in the U.S. The next best-selling offering, GM’s old Chevrolet Express, sold roughly half as many units as the Transit.
Transit sales felt the negative impact of the COVID-19 pandemic during Q3 and Q2, but Ford still managed to move a significant number of vehicles.
Going forward, we expect the Transit to continue dominating the segment and retain its substantial lead, both in terms of sales and market share, despite ongoing competition. Meanwhile, Nissan will withdraw from this segment and discontinue the NV van range, giving Ford an opportunity to take over the Japanese automaker’s (relatively small) customer base and associated sales volume.
We should also mention that electrified Transit models are on the horizon, with Ford planning to launch an all-electric Transit as well as a Transit PHEV.
Another potential use for that architecture.
Designed to preview the road ahead.
Switching up the look while shaving some weight.
A nicely kept example of the elongated model.
The redesigned SUV is conquesting its fair share of GM owners.
A bit later than previously expected.
