Ford EcoSport sales decreased in the United States, Mexico, Brazil, and Argentina, during the fourth quarter of 2021.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ECOSPORT | -53.80% | 6,165 | 13,345 | -32.84% | 40,659 | 60,545 |
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ECOSPORT | -47.29% | 593 | 1,125 | -39.05% | 2,966 | 4,866 |
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ECOSPORT | -18.42% | 660 | 809 | -23.05% | 2,217 | 2,881 |
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ECOSPORT | -99.92% | 6 | 7,883 | -87.55% | 2,992 | 24,031 |
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ECOSPORT | -28.36% | 1,440 | 2,010 | -44.41% | 4,143 | 7,453 |
The Ford EcoSport sales performance during the fourth quarter of 2021 places the small crossover in 12th place out of 19 rivals in its competitive set. First place was secured by the Honda HR-V, which saw sales rise 43 percent to 31,692 units. The Hyundai Kona followed in second with an 18 percent drop to 19,141 units, while third place was taken by the Nissan Kicks with a massive uptick of 237 percent to 18,225 units total. The rest of the segment contenders posted less than 18,000 deliveries.
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | Q4 21 SHARE | Q4 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| HONDA HR-V | +42.58% | 31,692 | 22,228 | 17% | 9% | +63.15% | 137,090 | 84,027 |
| HYUNDAI KONA | -18.34% | 19,141 | 23,440 | 10% | 9% | +18.12% | 90,069 | 76,253 |
| NISSAN KICKS | +237.13% | 18,225 | 5,406 | 10% | 2% | +40.95% | 82,960 | 58,858 |
| JEEP COMPASS | -41.60% | 17,613 | 30,160 | 10% | 12% | -29.94% | 75,642 | 107,969 |
| CHEVROLET TRAILBLAZER | -5.82% | 16,263 | 17,268 | 9% | 7% | +162.92% | 90,161 | 34,292 |
| KIA SOUL | -10.59% | 14,781 | 16,531 | 8% | 7% | +4.54% | 75,126 | 71,862 |
| MAZDA CX-30 | +23.76% | 12,711 | 10,271 | 7% | 4% | +58.12% | 60,185 | 38,064 |
| BUICK ENCORE GX | -40.65% | 10,068 | 16,965 | 5% | 7% | +58.89% | 71,247 | 44,841 |
| KIA SELTOS | -46.24% | 9,016 | 16,771 | 5% | 7% | +10.99% | 51,368 | 46,280 |
| KIA NIRO | +69.47% | 7,121 | 4,202 | 4% | 2% | +50.24% | 26,192 | 17,434 |
| HYUNDAI VENUE | -12.09% | 6,295 | 7,161 | 3% | 3% | +49.82% | 28,653 | 19,125 |
| FORD ECOSPORT | -53.80% | 6,165 | 13,345 | 3% | 5% | -32.84% | 40,659 | 60,545 |
| MITSUBISHI OUTLANDER SPORT | +26.82% | 5,494 | 4,332 | 3% | 2% | +18.66% | 34,216 | 28,836 |
| JEEP RENEGADE | -69.58% | 5,180 | 17,027 | 3% | 7% | -25.00% | 47,137 | 62,847 |
| TOYOTA C-HR | -64.43% | 3,319 | 9,332 | 2% | 4% | -16.84% | 35,707 | 42,936 |
| CHEVROLET TRAX | -95.08% | 1,284 | 26,106 | 1% | 11% | -59.93% | 42,590 | 106,299 |
| BUICK ENCORE | -87.30% | 805 | 6,338 | 0% | 3% | -51.93% | 20,072 | 41,752 |
| FIAT 500X | -35.78% | 201 | 313 | 0% | 0% | -18.16% | 1,181 | 1,443 |
| MAZDA CX-3 | -99.92% | 1 | 1,323 | 0% | 1% | -38.81% | 5,100 | 8,335 |
| TOTAL | -25.41% | 185,375 | 248,519 | +6.66% | 1,015,355 | 951,998 |
From a segment share standpoint, the EcoSport accounted for three percent of the segment, down two percentage points from the year-ago quarter. By comparison, the Honda HR-V secured 17 percent share, increasing eight percentage points. The Hyundai Kona earned a ten percent share, up one percentage point, while the Nissan Kicks and Jeep Compass each saw ten percent of the segment, up eight percentage points in the case of the Nissan but down two percentage points in the case of the Jeep. Remaining rivals earned nine percent share or less.
The mainstream subcompact crossover segment decreased 25 percent to 185,375 units during Q4 2021, meaning that EcoSport sales significantly underperformed the segment average.
The EcoSport has been the target of some criticism in recent years, potentially leading to its less-than-noteworthy sales placement during Q4 2021. Ford Authority previously reported that the EcoSport landed on Consumer Reports‘ 10 Least Satisfying Cars Survey, which is based on the latest data from the consumer organization’s members, earning an overall score of just 45 due to its below-average predicted reliability and well below-average owner satisfaction score.
Ford has announced that it will discontinue the model in mid-2022, ceasing its manufacturing operations in India, including the Ford Chennai Assembly Plant where the EcoSport is built. However, FoMoCo still introduced a few changes to the 2022 Ford EcoSport in spite of its impending discontinuation. Headline-worthy changes include Ford dropping the 1.0L EcoBoost I-3 engine from the lineup, making the atmospheric 2.0L I-4 the crossover’s sole engine option. Additionally, all-wheel drive will become standard. The changes will result in an increase in price across all trims.
It’s also worth noting that, even though the Ford EcoSport will no longer be sold in India and the U.S., FoMoCo has said that it will continue to produce the crossover at the Ford Craiova Assembly Plant in Romania for the European market. The EcoSport will likely be replaced entirely with the Ford Puma.
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