Ford Ranger sales decreased in the United States, Canada, Mexico, Argentina, Brazil, and Chile while increasing in Columbia during the fourth quarter of 2021.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| RANGER | -18.78% | 22,049 | 27,148 | -6.63% | 94,755 | 101,486 |
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| RANGER | -30.95% | 1,954 | 2,830 | +3.33% | 11,201 | 10,840 |
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| RANGER | -33.73% | 1,499 | 2,262 | +17.53% | 7,710 | 6,560 |
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| RANGER | -16.86% | 5,341 | 6,424 | +3.36% | 20,499 | 19,833 |
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| RANGER | -3.93% | 3,125 | 3,253 | +31.60% | 14,925 | 11,341 |
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| RANGER | -9.62% | 1,108 | 1,226 | +40.29% | 4,029 | 2,872 |
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| RANGER | +72.86% | 930 | 538 | +124.05% | 2,879 | 1,285 |
Ford Ranger sales decreased nearly 19 percent to 22,049 units in the United States during Q4 2021, placing the midsize truck in third place in its segment by sales volume.
First place went to the Toyota Tacoma, which saw a 31 percent decrease to 51,889 units, outselling the Ranger by an even 29,840 units. In other words, the Tacoma sold more than twice as many units as the Ranger during the quarter. The Nissan Frontier followed with an impressive increase of 543 percent to 22,634 units, outselling the Ranger by a slight 585 units. The Ranger followed in third with 22,049, outselling the fourth-place Chevrolet Colorado, which saw sales drop 22 percent to 21,453 units. The fifth-place Jeep Gladiator saw sales slide 11 percent decrease to 18,254 units. The GMC Canyon brought up the final spot with a 32 percent decrease to a mere 6,155 units.
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | Q4 21 SHARE | Q4 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA TACOMA | -30.99% | 51,889 | 75,187 | 36% | 46% | +5.74% | 252,520 | 238,806 |
| NISSAN FRONTIER | +543.13% | 22,634 | 3,519 | 16% | 2% | +64.73% | 60,693 | 36,845 |
| FORD RANGER | -18.78% | 22,049 | 27,148 | 15% | 17% | -6.63% | 94,755 | 101,486 |
| CHEVROLET COLORADO | -22.58% | 21,453 | 27,709 | 15% | 17% | -24.14% | 73,008 | 96,238 |
| JEEP GLADIATOR | -11.18% | 18,254 | 20,552 | 13% | 13% | +15.69% | 89,712 | 77,542 |
| GMC CANYON | -31.66% | 6,155 | 9,007 | 4% | 6% | -4.23% | 24,125 | 25,190 |
| TOTAL | -12.68% | 142,434 | 163,122 | +3.25% | 594,813 | 576,107 |
In terms of segment share, the Tacoma held 36 percent, down 10 percentage points from the year-ago quarter. The Frontier followed with 16 percent, up a healthy 14 percentage points and Ranger with 15 percent, down two percentage points. The Colorado also took 15 percent, down two percentage points, followed by the Gladiator with 13 percent, flat compared to the year-ago quarter. The Canyon claimed 4 percent, down two percentage points.
The mid-size mainstream pickup truck segment contracted nearly 13 percent to 142,434 units in Q4 2021, meaning that the Ranger underperformed the segment average.
Below, we’re providing Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| RIDGELINE | +15.76% | 10,483 | 9,056 | +28.56% | 41,355 | 32,168 |
The decrease in Ranger sales during Q4 2021 might seem disheartening, however, the number is much smaller that the 50 percent decrease that occurred during the third quarter of 2021.
We attribute the 19 percent decline in Ford Ranger deliveries to suboptimal availability of the midsize pickup truck as a result of supply-related constraints at the Ford Michigan Assembly Plant, which builds the Ranger for North America.
Additionally, it’s worth noting that the two GM midsize trucks – the Chevy Colorado and GMC Canyon – were severely impacted by the ongoing microchip shortage. As a result, sales of the Colorado – which typically rivals the Ranger for second place after the Tacoma – continued to be suppressed during the quarter. We expect Ranger sales to pick back up and reclaim its second place in the segment once supply stabilizes.
It’s also worth noting that Ford recently revealed the next-generation Ranger and Ranger Raptor for international markets (those outside North America). The new overhauled truck is currently expected to go into production in May 2023, though the date can change as a result of the fluid situation thanks to microchips and other supply constraints.
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View Comments
That is probably because people are buying, or waiting for, Mavericks. I am.
Maybe, just maybe, but I'm not holding my breath, the U.S., and the car manufacturers have learned to quit putting their eggs in one basket. Hopefully both will stop depending mainly on globally sourced chips, to more American made chips. Yeah, I know, that's why I said I'm not holding my breath. :)