Ford Ranger sales decreased in the United States, Canada, Mexico, Argentina, and Brazil while increasing in Chile during the first quarter of 2022.
| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| RANGER | -27.01% | 17,639 | 24,166 |
| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| RANGER | -41.09% | 1,236 | 2,098 |
| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| RANGER | -43.00% | 1,062 | 1,863 |
| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| RANGER | -46.77% | 2,991 | 5,619 |
| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| RANGER | -26.51% | 3,238 | 4,406 |
| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| RANGER | +33.47% | 323 | 242 |
Ford Ranger sales decreased 27 percent to 17,639 units in the United States during Q1 2022, placing the midsize truck in fifth place in its segment by sales volume.
First place went to the Toyota Tacoma, which saw a 20 percent decrease to 53,182 units, outselling the Ranger by 35,543 units. In other words, the Tacoma sold more than twice as many units as the Ranger during the quarter. The Nissan Frontier followed with an impressive increase of 108 percent to 22,405 units, outselling the Ranger by 4,766 units. The Chevrolet Colorado came in third with a ten percent drop to 21,693 units, followed by the Jeep Gladiator in fourth, which slid five percent to 17,912 units. The Ranger came next in sixth, and the GMC Canyon brought up the final spot with a 14 percent decrease to a mere 6,160 units.
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 | Q1 22 SHARE | Q1 21 SHARE |
|---|---|---|---|---|---|
| TOYOTA TACOMA | -19.97% | 53,182 | 66,449 | 38% | 44% |
| NISSAN FRONTIER | +107.84% | 22,405 | 10,780 | 16% | 7% |
| CHEVROLET COLORADO | -9.92% | 21,693 | 24,083 | 16% | 16% |
| JEEP GLADIATOR | -4.83% | 17,912 | 18,822 | 13% | 12% |
| FORD RANGER | -27.01% | 17,639 | 24,166 | 13% | 16% |
| GMC CANYON | -13.77% | 6,160 | 7,144 | 4% | 5% |
| TOTAL | -8.22% | 138,991 | 151,444 |
In terms of segment share, the Tacoma held 38 percent, down six percentage points from the year-ago quarter. The Frontier followed with 16 percent, up nine percentage points, while the Colorado also took 16 percent, flat compared to the year-ago quarter. It was followed by the Gladiator with 13 percent, up one percentage point. The Ranger also saw 13 percent, down three percentage points, while the Canyon claimed four percent, down one percentage point from the year-ago quarter.
The mid-size mainstream pickup truck segment contracted eight percent to 138,991 units in Q1 2022, meaning that the Ranger underperformed the segment average.
Below, we’re providing Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 |
|---|---|---|---|
| RIDGELINE | -26.90% | 9,189 | 12,570 |
The rapid 27 percent decrease in Ranger sales during Q1 2022 can be attributed to decreased production of the Ranger, leading to suboptimal availability of the midsized pickup truck. It would appear that Ford is currently prioritizing production of the Ford Bronco over the Ranger at the Ford Michigan Assembly Plant, where both vehicles are built.
In addition, the Ranger is also being impacted by microchip shortage, further causing supply-related constraints. Ford’s offering isn’t the only one to face these obstacles, as the two GM midsize trucks – the Chevy Colorado and GMC Canyon were severely impacted by the ongoing microchip shortage as well. As a result, sales of the Canyon continued to be suppressed during the quarter.
In addition, Ford recently revealed the next-generation Ranger and Ranger Raptor for international markets (those outside North America). The new overhauled truck is currently expected to go into production in May 2023, though the date can change as a result of the fluid situation due to microchips and other supply constraints. We expect Ranger sales to pick back up and reclaim second place in the segment once:
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Down 17 percent in just five years.
Behind only the Explorer and the Mach-E itself.
They might have been given Transit Trail tires.
View Comments
I have a 2020 ford ranger and I am not surprised. Power, capability, and efficiency are good, but the driving dynamics dont match the competition. More people are warming to the new Frontier and the Maverick is starting to sell at a higher rate. If the Maverick had been available, I would have purchased it instead.
I have a 96 Ford Ranger Splash, and was looking at replacing it with something new. I looked at the Ranger, but could not justified the price, especially since it comes in only AWD in Canada. When the Maverick was introduced, I thought, perfect. Turned out not so perfect, because not sure exactly when I will ever be able to get one, and not pay as much as a Ranger, with the price gouging going on.
And how much impact did the introduction of the Maverick have on Ranger sales?
Keep in mind, this current Ranger is a lame duck. The competition has redesigned for the most part. Wait until 2023. You will see those numbers come back up!
I mean, I'm trying to buy one. I ordered it on March first. You give large incentives to custom order, then can't produce the product in a timely manner. If I wouldn't be paying 5k more for a truck that doesn't have all the options as my ordered one I would buy one off the lot... But it's just not worth paying thousands extra for less of a truck
I have a ‘21 Tremor. I love the truck, but it is way overdue for an update. Ford has basically forgotten about this thing and left it unchanged, which is why the competition is so far ahead. You can’t really compare the Maverick to the Ranger because the Maverick is aimed at a different type of consumer.