Ford EcoSport sales decreased in the United States, Canada, Mexico while increasing in Argentina during the second quarter of 2022.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| ECOSPORT | -29.26% | 9,498 | 13,426 | -31.86% | 17,924 | 26,304 |
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| ECOSPORT | -58.84% | 347 | 843 | -45.62% | 955 | 1,756 |
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| ECOSPORT | -100.00% | 0 | 456 | -73.96% | 281 | 1,079 |
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| ECOSPORT | +376.38% | 1,210 | 254 | +39.09% | 2,793 | 2,008 |
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| ECOSPORT | * | 1 | * | * | 1 | 0 |
The 29 percent drop in Ford EcoSport sales during the second quarter of 2022 place the small crossover ninth out of 18 rivals in its competitive set.
First place was secured by the Honda HR-V, which saw sales drop 27 percent to 30,848 units. The Jeep Compass followed in second with a 54 percent increase to 21,927 units, while third place was taken by the Hyundai Kona with a decrease of 39 percent to 21,927 units. The Chevy Trailblazer followed in fourth with a decrease of 32 percent to 15,938 units while the Nissan Kicks took fifth with a 28 percent drop to 14,023 units. The Kia Soul placed sixth with a 38 percent decrease to 13,484 units while the Mazda CX-30 took seventh with a 37 percent drop to 12,233 units. The rest of the segment contenders each posted less than 10,000 deliveries, including the EcoSport, which saw 9,498 sales.
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | Q2 22 SHARE | Q2 21 SHARE | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|---|---|
| HONDA HR-V | -27.01% | 30,848 | 42,266 | 16% | 14% | +6.68% | 73,016 | 68,441 |
| JEEP COMPASS | +54.47% | 21,927 | 14,195 | 11% | 5% | +35.66% | 46,335 | 34,154 |
| HYUNDAI KONA | -39.23% | 17,251 | 28,386 | 9% | 9% | -35.71% | 32,787 | 50,996 |
| CHEVROLET TRAILBLAZER | -31.72% | 15,938 | 23,343 | 8% | 8% | -49.25% | 24,544 | 48,367 |
| NISSAN KICKS | -28.24% | 14,023 | 19,541 | 7% | 6% | -21.30% | 34,600 | 43,962 |
| KIA SOUL | -37.54% | 13,484 | 21,589 | 7% | 7% | -28.81% | 27,608 | 38,780 |
| MAZDA CX-30 | -36.67% | 12,233 | 19,315 | 6% | 6% | -35.92% | 21,727 | 33,904 |
| CHEVROLET TRAX | -46.10% | 9,752 | 18,092 | 5% | 6% | -55.62% | 15,553 | 35,047 |
| FORD ECOSPORT | -29.26% | 9,498 | 13,426 | 5% | 4% | -31.86% | 17,924 | 26,304 |
| BUICK ENCORE GX | -65.37% | 9,089 | 26,244 | 5% | 9% | -67.61% | 14,471 | 44,679 |
| KIA SELTOS | -43.85% | 8,647 | 15,399 | 4% | 5% | -38.59% | 19,766 | 32,185 |
| KIA NIRO | +12.44% | 8,440 | 7,506 | 4% | 2% | +49.50% | 17,666 | 11,817 |
| JEEP RENEGADE | -52.52% | 7,263 | 15,297 | 4% | 5% | -44.87% | 17,253 | 31,294 |
| BUICK ENCORE | -43.23% | 5,124 | 9,026 | 3% | 3% | -49.24% | 7,744 | 15,255 |
| TOYOTA C-HR | -65.64% | 4,825 | 14,042 | 2% | 5% | -62.85% | 9,080 | 24,443 |
| MITSUBISHI OUTLANDER SPORT | -43.33% | 4,889 | 8,627 | 2% | 3% | -64.16% | 8,596 | 23,983 |
| HYUNDAI VENUE | -34.00% | 4,114 | 6,233 | 2% | 2% | * | 0 | 0 |
| FIAT 500X | -39.20% | 245 | 403 | 0% | 0% | -13.47% | 578 | 668 |
| TOTAL | -34.77% | 197,590 | 302,930 | -31.02% | 389,248 | 564,279 |
From a segment share standpoint, the EcoSport accounted for five percent, up one percentage point from the year-ago quarter. By comparison, the HR-V secured 16 percent, up two percentage points while the Compass earned a 11 percent share, up six percentage points. The Kona saw nine percent, equal to that of the year-ago quarter, while the Trailblazer saw eight percent, also maintaining its share in the year-ago quarter. The Kicks saw seven percent share, up one percentage point, while the Soul also took seven percent, equal to that of the year-ago quarter. Lastly the CX-30 saw a six percent share, equal to that the year-ago quarter. All remaining rivals each earned five percent share or less, including the EcoSport.
The mainstream subcompact crossover segment contracted 35 percent to 197,590 units during Q2 2022, meaning that EcoSport sales outperformed the segment average.
The drop in Ford EcoSport sales volume during Q2 2022 was the result of subpar availability, caused by lower production volumes as a result of various supply chain constraints in the face of the pending discontinuation of the crossover. These constrains include but are not limited to the ongoing microchip shortage, which was initially brought about by the COVID-19 pandemic.
Previously, Ford announced that it will discontinue the EcoSport in mid-2022 as a result of the automaker’s decision to cease manufacturing operations in India, including the Ford Chennai Assembly Plant where the EcoSport is built. In fact, the final Ford EcoSport rolled off the assembly line just last month, as Ford Authority previously reported, closing the plant after 25 years of production. Though the Ford EcoSport will no longer be sold in India and exported to Canada or the United States, FoMoCo has said that it will continue to produce the crossover at the Ford Craiova Assembly Plant in Romania for the European market.
It’s also worth noting that FoMoCo introduced a few changes to the 2022 Ford EcoSport, including the discontinuation of the 1.0L EcoBoost I-3 engine from the lineup, making the atmospheric 2.0L I-4 the crossover’s sole engine option. Additionally, all-wheel drive has become standard across the board. Notably, these changes have resulted in price increases across all trims.
We’ll have more on the EcoSport soon, so be sure and subscribe to Ford Authority for more Ford EcoSport news and non-stop Ford news coverage.
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