Ex-Jackie Gleason 1969 Lincoln Continental Limo Up For Auction
It was used by the comedian and actor in the 1970s.
Read More »Lincoln Continental sales decreased in all markets tracked by Ford Authority, including in the United States, Canada, Mexico, and South Korea during the third quarter of 2020.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CONTINENTAL | -31.59% | 1,297 | 1,896 | -18.33% | 3,872 | 4,741 |
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CONTINENTAL | -23.08% | 30 | 39 | -58.67% | 62 | 150 |
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CONTINENTAL | -27.98% | 121 | 168 | -16.14% | 343 | 409 |
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CONTINENTAL | -36.36% | 7 | 11 | -51.22% | 20 | 41 |
Despite a 32 percent decline, Lincoln Continental sales during the third quarter of 2020 kept the vehicle in first place in its competitive class.
Behind the Continental was the Acura RLX in second, followed by the discontinued Cadillac XTS (see Cadillac XTS sales) in third. It’s worth noting that the Continental outsold the other two rivals on a combined basis.
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| LINCOLN CONTINENTAL | -31.59% | 1,297 | 1,896 | 68% | 60% | -18.33% | 3,872 | 4,741 |
| ACURA RLX | +196.83% | 374 | 126 | 20% | 4% | -2.88% | 776 | 799 |
| CADILLAC XTS | -78.94% | 242 | 1,149 | 13% | 36% | -90.44% | 979 | 10,242 |
| TOTAL | -39.67% | 1,913 | 3,171 | -64.35% | 5,627 | 15,782 |
From a market share standpoint, the Continental accounted for 68 percent of the segment, significantly ahead of the 20 percent for the Acura RLX and 13 percent for the XTS.
The large premium sedan segment contracted 40 percent in Q3 2020 to 1,913 units, meaning that Continental sales fell at a slower rate than the segment average.
For informational purposes, we are providing sales figures for full-size prestige luxury cars, which are similar in size to the Continental but generally have significantly higher starting prices as well as different buyer demographics and profiles.
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| MERCEDES-BENZ S-CLASS | -6.71% | 2,447 | 2,623 | 43% | 41% | -24.47% | 6,630 | 8,778 |
| BMW 7 SERIES | -36.24% | 1,369 | 2,147 | 24% | 34% | -38.19% | 4,217 | 6,822 |
| LEXUS LS | -33.95% | 826 | 1,251 | 14% | 20% | -42.17% | 2,283 | 3,948 |
| AUDI A8 | +69.51% | 656 | 387 | 11% | 6% | -2.56% | 1,673 | 1,717 |
| GENESIS G90 | * | 412 | * | 7% | 0% | * | 1,559 | 0 |
| TOTAL | -10.89% | 5,710 | 6,408 | -23.06% | 16,362 | 21,265 |
The ongoing decline in Lincoln Continental sales isn’t particularly surprising for two reasons:
Despite the Continental’s first place finish in its segment, sales of the large sedan were still half that of the Mercedes-Benz S-Class – a model that roughly doubles the Continental’s average transaction price. In other words, Mercedes-Benz managed to sell nearly twice as many units of a vehicle that costs twice as much.
As first reported by Ford Authority, Ford has been planning to discontinue the Continental after the 2020 model year. The last Continental has already rolled off the line at the Ford Flatrock plant.
It was used by the comedian and actor in the 1970s.
Read More »A very nice example of the rare machine.
Read More »The sales mix for those models continues to increase.
It looks factory fresh, too.
Something that Chinese automakers already use.
Whenever there's a flip, it seems to be a Mustang...
Teamwork makes the dream work, after all.
It seems as if someone isn't happy about having to return to their office.
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This is the demise of the last real Lincoln. Not everyone likes SUV´s or Crossovers, is willing to buy one or even considers them as luxury vehicles. No matter how Ford intends to convince about their reasons, the cancelling of sedans, and specially in a brand like Lincoln is one of Ford biggest nonsenses in its history. Probably the mistake is as big as Edsel was. No luxury car brand in the world is staying without at least one sedan in its lineup due to the fact that not every luxury car buyer considers an SUV or a Crossover as a luxury vehicle. If Lincoln intends to compete with MB, BMW, Audi, Cadillac, Lexus, Infiniti, Jaguar, Acura or even Tesla and Lucid, without a flagship sedan Lincoln is way behind its competitors and it´s not even competitive against them. The market is cyclic and letting a whole segment go, will only make that those buyers leaving now to other brands may not come back to Ford/Lincoln when market trends change again as they will become familiar with those other brands. Because market trends will change again . That´s mathematical certainty. This SUV´s and CUV´s fever will not last forever like no human activity does. Ford/Lincoln shouldn´t let that market segment go. Each one of Ford/Lincoln competitors know that and therefore are trying to keep that market. In my case, after over 30 years buying Ford, I have switched to GM (actually I drive a Chevrolet Volt) and my next car will be probably a Tesla Model S. Besides the Mustang, from Ford/Lincoln I will buy absolutely nothing until they produce a sedan again.
This was to be expected, after all what did they expect when the world was told that FOMOCO was discontinuing the Continental as well as all sedan style vehicles. Are the individuals in charge so intellectually challenged that they could not predict this outcome!!!
Completely agree.
Jim Farley or Jim Hackett are not car guys what not to UNDERSTAND? If Ford build a front wheel drive MUSTANG it will sale like the CONTINENTAL, So if Lincoln use the Rear Wheel Drive Chassis from the Avatar to build a Real CONTINENTAL it will sale. If Ford can sale all Truck, SUV Coupe and Convertible MUSTANG then Lincoln would have NO PROBLEM selling A SEDAN, PROBLEM SOVLED it’s not ROCKET SCIENCE JUST COMMON SENSE GIVE YOUR CUSTOMERS WHAT THEY ARE ASKING FOR. Lincoln build the wrong sedan slap a Iconic name on it and discontinued it and expect sales to grow EPIC FAIL LINCOLN
Completely agree.
I can see why they had problems. Great cars, loved my Lincoln and they treated me horrible at the dealership. Bought one Lincoln and leased two. Tried to renew my lease and they reneged on my 3 month lease payment deal and wouldn't give me fair lease price. I went to Audi. Sad...
Is it any wonder? Who can afford it? Only people with lots of money. I surely am not going to put $75,000.00 o to an automobile.
i couldn't have said it better GIVE THE PEOPLE WHAT THEY WANT!!! pass the sentiment to the dealerships the re-emergence of the CONTINENTAL . put LINCOLN back on the map. you have now made Lincoln loyalist defect to the other side. Cadillac Lexus Jaguar.Take us for granted We'll go where incentives are granted!!!
Ah yes, you are the guy saying nonsense again without having a single clue of how the market works and disqualyfing everyone who doesn´t think like you. If you don´t like my whining, don´t read me. I will not stop doing it. Better have a merry Christmass. Regards