Ford China sales increased 25.4 percent to 164,352 vehicles during the third quarter of 2020.
The results also represent a 3.6 percent increase over the second quarter 2020, which commenced a recovery from the COVID-19 pandemic.
Though FoMoCo does not provide individual sales performance of sales in China, we do have the following information.
Ford Motor Company says that a favorable product mix of luxury and near-premium utility vehicles combined with strong demand for newly launched products contributed to a successful third quarter.
Specifically, the company cited the Ford Explorer, Lincoln Corsair, and Lincoln Aviator as the three vehicles responsible for driving sustained growth in China. Additionally, sales of the company’s commercial vehicles remained strong.
Sales of the namesake Ford brand increased 12.5 percent to 87,131 units:
Lincoln sales increased 64.8 percent to 19,143 units in the third quarter, representing a best-ever quarterly performance:
Ford’s JMC joint venture saw sales increase 38.3 percent to 58,000 units during the third quarter. The results were driven by sustained demand for light trucks, pickups, and commercial vehicles.
Ford Lio-Ho experienced a 60.7 increase in sales on a year-over-year basis, for a total of 9,128 vehicles. The performance propelled the region to its best quarterly sales result in 13 years.
Formed in 1972, Ford Lio-Ho is a joint venture in which Ford holds a 70 percent stake. The enterprise is responsible for the sale of Ford vehicles in Taiwan.
Going forward, Ford plans to sustain its sales growth by launching new products and further tailoring the Ford brand to Chinese consumer tastes. The Mustang Mach-E and upcoming Ford Equator are both part of that strategy, and both vehicles will launch in 2021. Both models reflect the company’s desire to more directly appeal to Chinese car shoppers, which is a core tenet of its “Best of Ford, Best of China” philosophy.
The sales mix for those models continues to increase.
It looks factory fresh, too.
Something that Chinese automakers already use.
Whenever there's a flip, it seems to be a Mustang...
Teamwork makes the dream work, after all.
It seems as if someone isn't happy about having to return to their office.
