Ford Chile sales increased 27 percent to 1,101 units in July 2023. That solid performance Ford as the eighth country’s best-selling automobile brand during the month, behind Toyota, Hyundai, Chevrolet, Suzuki, Peugeot, Kia and Nissan.
Chilean auto sales figures are limited since reporting only shows the best-selling models in each segment. As such, no sales data is available for vehicles that sell in lower volumes. Nevertheless, individual Ford model sales performance (for models for which sales data is available) was as follows:
In addition to the models specified, Ford also markets the following vehicles in Chile:
During the first seven months of the 2023 calendar year, Ford Chile sales decreased nine percent to 6,730 units.
| MODEL | JUL 2023 / JUL 2022 | JULY 2023 | JULY 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| F-SERIES | +1,370.00% | 147 | 10 | -2.21% | 840 | 859 |
| HEAVY TRUCKS | * | 0 | * | * | 3 | * |
| RANGER | +906.98% | 433 | 43 | +38.27% | 2,081 | 1,505 |
| TERRITORY | +11.28% | 296 | 266 | -13.24% | 1,782 | 2,054 |
| TRANSIT | * | 31 | * | * | 484 | * |
| FORD TOTAL | +27.28% | 1,101 | 865 | -9.27% | 6,730 | 7,418 |
Ford Chile sales in July showed the brand has some momentum in the country, where it has accumulated three consecutive months of increases. In fact, the 1,101 unit figure not only represents a year-over-year improvement, but is also the highest number in the immediately preceding three months.
Ford Chile’s strong volume in July was driven by healthy increases in the brand’s main nameplates. This includes a significant volume upgrade for the Ford Ranger, which reinforces its position as the brand’s best-selling model so far this year. It also highlights the great improvement of the Ford F-Series compared to July 2022, with a notable four-digit increase.
However, Ford’s sales thus far in 2023 remain lower than the same period in 2022 due to soft demand in the Chilean market during most of the first half of the year.
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