Ford Mustang family sales increased in the United States while decreasing in Mexico during the third quarter of 2023.
Cumulative deliveries of the Ford Mustang family in the United States increased 19 percent to 24,686 units in Q3 2023, comprised of:
It’s highly likely that sales of the regular Mustang continued to slide during Q3 2023 due to the generational changeover to the all-new 2024 Mustang.
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| MUSTANG | -4.93% | 9,844 | 10,354 | -3.51% | 35,315 | 36,598 |
| MUSTANG MACH-E | +42.52% | 14,842 | 10,414 | +2.82% | 28,882 | 28,089 |
| TOTAL | +18.87% | 24,686 | 20,768 | -0.76% | 64,197 | 64,687 |
Cumulative deliveries of the Ford Mustang family in Mexico decreased 56 percent to 98 units in Q3 2023, comprised of:
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| MUSTANG | -85.21% | 25 | 169 | -64.89% | 198 | 564 |
| MUSTANG MACH-E | -80.85% | 9 | 47 | -4.08% | 47 | 49 |
| TOTAL | -84.26% | 34 | 216 | -60.03% | 245 | 613 |
It’s not surprising to see sales of the “regular” Mustang continue to slip, given that the 2023 Ford Mustang had an extremely limited production run as The Blue Oval quietly sent off the final model year of the pony car’s sixth generation to make way for the all-new, completely redesigned 2024 Ford Mustang.
Additionally, it’s worth noting that FoMoCo has excluded the Mustang from any sort of discount or deal for a few months, which is an about-face from offers and incentives that were available over the summer. This is likely due to dwindling supply of the 2023 model year and high interest in the 2024 Mustang.
The Mustang Mach-E, meanwhile, has been heavily discounted over the past few months to better compete with its chief rival, the Tesla Model Y. However, considering that the Model Y is more affordable than the Mustang Mach-E, The Blue Oval’s electric crossover still has quite a bit of ground to cover.
The Ford Mustang family is currently comprised of two distinct models:
Currently riding on the Ford S550 platform, the 2023 Ford Mustang marks the final for the pony car’s sixth generation. It’s built at the Ford Flat Rock plant in Michigan. The pony car’s engine lineup varies by trim level, and is comprised of the following ICE options:
Unlike the “traditional” Mustang range, the Mustang Mach-E rides on the Ford GE1 platform, which was created specifically for the Mach-E and it may also underpin other electric vehicles. The architecture is loosely based on the Ford C2 platform, but features significant differences.
Manufactured solely at the Ford Cuautitlan Assembly Plant in Mexico, the Mach-E offers two battery options: the Standard Range Battery (72 kWh of usable energy and 250 estimated miles of range) and Extended Range Battery (91 kWh of usable energy and 303 estimated miles of range). The 2023 Mach-E lineup consists of:
Special lease deals and cash back offered on compact crossover.
The Mustang GT3 has really come alive this season.
It's planning to build most of its U.S. models in the U.S. by 2030.
It could locate water sources and filter it so that it's safe to drink.
A bespoke process for a bespoke machine.
View Comments
The Mach-e is not a Mustang even if Ford wants everybody to beleive it is. If Ford wanted a 4 door EV Mustang, then it should have done something the likes of a Porsche Taycan instead of just putting Mustang tail lights, Mustang grille and Mustang badges to a boring SUV.
#NotAMustang
Forget percentages, and look at the actual numbers. Pathetic
Ford must give 0% for 72 month, (hell even 84 months) financing on ALL Mach E in ALL areas of the USA if you want to sell in-stock units and gain back market share from Tesla. Tesla is still a much better price/ performance bargain.