Ford Bronco Sport sales increased in the United States, Canada, Mexico, Colombia, and Argentina during Q4 2021.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +426.66% | 26,965 | 5,120 | +2,012.68% | 108,169 | 5,120 |
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +2,541.54% | 5,151 | 195 | +5,589.23% | 11,094 | 195 |
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +1,239.86% | 1,849 | 138 | +2,811.81% | 4,193 | 144 |
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | * | 387 | * | * | 1,196 | 0 |
The very healthy increase in Ford Bronco Sport sales during Q4 2021 puts The Blue Oval’s compact crossover in seventh place in its segment when ranked by sales volume. The segment was led by the Toyota RAV4, which posted a 26 percent decrease in sales to 94,292 units. The Honda CR-V took second as sales dropped 26 percent to 71,131 units, while the Nissan Rogue (comprised of two models – the regular Rogue and Rogue Sport) saw sales jump 152 percent to 50,955 units. The new Hyundai Tucson took fourth as sales grew seven percent to 34,902 units. The Ford Escape took fifth with sales dropping 28 percent to 33,624 units, while the Mazda CX-5 saw a 26 percent decrease to 31,105 units.
Though in seventh place, the Bronco Sport posted the largest percentage increase of 426 percent to 26,965 units. All other segment contenders posted less than 26,900 deliveries.
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | Q4 21 SHARE | Q4 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA RAV4 | -26.23% | 94,292 | 127,813 | 20% | 19% | -5.26% | 407,739 | 430,387 |
| HONDA CR-V | -26.03% | 71,131 | 96,168 | 15% | 15% | +8.33% | 361,271 | 333,502 |
| NISSAN ROGUE | +152.53% | 50,955 | 20,178 | 11% | 3% | +25.30% | 285,602 | 227,935 |
| HYUNDAI TUCSON | +7.33% | 34,902 | 32,518 | 7% | 5% | +22.07% | 150,949 | 123,657 |
| FORD ESCAPE | -28.07% | 33,624 | 46,743 | 7% | 7% | -18.53% | 145,415 | 178,496 |
| MAZDA CX-5 | -26.19% | 31,105 | 42,143 | 7% | 6% | +15.00% | 168,383 | 146,420 |
| FORD BRONCO SPORT | +426.66% | 26,965 | 5,120 | 6% | 1% | +2,012.68% | 108,169 | 5,120 |
| SUBARU CROSSTREK | -38.31% | 26,399 | 42,792 | 6% | 6% | +6.47% | 127,466 | 119,716 |
| VOLKSWAGEN TIGUAN | -1.52% | 24,743 | 25,124 | 5% | 4% | +8.99% | 109,743 | 100,687 |
| SUBARU FORESTER | -47.64% | 22,469 | 42,914 | 5% | 6% | -12.58% | 154,723 | 176,996 |
| KIA SPORTAGE | -27.89% | 15,823 | 21,943 | 3% | 3% | +12.16% | 94,601 | 84,343 |
| CHEVROLET EQUINOX | -82.07% | 14,213 | 79,267 | 3% | 12% | -38.99% | 165,323 | 270,994 |
| MITSUBISHI OUTLANDER | +243.96% | 12,606 | 3,665 | 3% | 1% | +24.88% | 33,883 | 27,132 |
| JEEP CHEROKEE | -72.65% | 10,376 | 37,936 | 2% | 6% | -34.40% | 89,126 | 135,855 |
| GMC TERRAIN | -84.09% | 4,054 | 25,476 | 1% | 4% | -44.79% | 47,488 | 86,020 |
| MITSUBISHI ECLIPSE CROSS | +29.92% | 2,006 | 1,544 | 0% | 0% | -13.30% | 8,947 | 10,319 |
| DODGE JOURNEY | -97.83% | 208 | 9,592 | 0% | 1% | -65.21% | 14,035 | 40,342 |
| TOTAL | -28.00% | 475,871 | 660,936 | -1.00% | 2,472,863 | 2,497,921 |
The Q4 2021 sales performance gives the Bronco Sport a six percent segment share, increasing five percentage points from the year-ago quarter. The six percent figure is a fraction of the 20 percent share commanded by the RAV4, up one percentage point, and 15 percent claimed by the Honda CR-V, flat compared versus Q4 2020. The Rogue saw an 11 percent segment share, up eight percentage points, while the Tucson commanded seven percent, up two percentage points. The segment share of the Escape was flat year-over-year at seven percent while CX-5 was also at seven percent, up one percentage point.
However, we must note that Ford now fields two vehicles in this segment – the Escape and the Bronco Sport. Combining sales of both models gives The Blue Oval 60,589 deliveries, good for a 13 percent segment share. Though higher than the respective seven and six percent held by the Escape and Bronco Sport individually, placing Ford in third place, the figure is still behind the two segment leaders.
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | Q4 21 SHARE | Q4 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| FORD ESCAPE | -28.07% | 33,624 | 46,743 | 55% | 90% | -18.53% | 145,415 | 178,496 |
| FORD BRONCO SPORT | +426.66% | 26,965 | 5,120 | 45% | 10% | +2,012.68% | 108,169 | 5,120 |
| TOTAL | +16.83% | 60,589 | 51,863 | +38.11% | 253,584 | 183,616 |
The compact mainstream crossover segment contracted 28 percent to 475,871 units in Q4 2021, meaning Ford Bronco Sport sales significantly outperformed the segment average during the quarter.
These Q4 2021 sales figures clearly show that the Ford Bronco Sport remains a highly sought-after product. In fact, the Bronco Sport has been turning in just 17 days on dealer lots while used prices for the rugged crossover are actually trending higher than new. The Bronco Sport has also racked up a number of awards, including a spot on Consumer Reports‘ best SUVs on the market under $30k list.
Ford Authority has extensively covered the changes to the Bronco Sport for the 2022 model year, which include renaming packages on three trim levels due to a change in the availability of the moonroof throughout the lineup as well as the addition of a leather wrapped steering wheel as standard on the Badlands trim.
The 2022 Bronco Sport represents the second model year of the Bronco Sport, which originally launched in late 2020 as a 2021 model year vehicle. We expect the crossover to continue on in its current form through the 2023 model year, with a refresh expected for the 2024 MY, which is expected to introduce a new hybrid variant, among other changes.
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