Ford Bronco sales increased in the United States and Canada but decreased in Mexico during the second quarter of 2025.
Ford Bronco Sales - Q2 2025 - United States
In the United States, Ford Bronco deliveries totaled 39,468 units in Q2 2025, an increase of about 51 percent compared to 26,086 units sold in Q2 2024.In the first six months of the year, Bronco sales increased about 44 percent to 72,063 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO | +51.30% | 39,468 | 26,086 | +43.69% | 72,063 | 50,152 |
Ford Bronco Sales - Q2 2025 - Canada
In Canada, Ford Bronco deliveries totaled 2,415 units in Q2 2025, an increase of about 21 percent compared to 1,999 units sold in Q2 2024.In the first six months of the year, Bronco sales increased about 37 percent to 4,753 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO | +20.81% | 2,415 | 1,999 | +37.33% | 4,753 | 3,461 |
Ford Bronco Sales - Q2 2025 - Mexico
In Mexico, Ford Bronco deliveries totaled 306 units in Q2 2025, a decrease of about 11 percent compared to 344 units sold in Q2 2024.In the first six months of the year, Bronco sales decreased about 26 percent to 532 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO | -11.05% | 306 | 344 | -26.42% | 532 | 723 |
Ford Bronco Sales - Q2 2025 - Argentina
In Argentina, Ford Bronco deliveries totaled 5 units in Q2 2025, a decrease of about 29 percent compared to 7 units sold in Q2 2024.In the first six months of the year, Bronco sales were flat at 0 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO | -28.57% | 5 | 7 | * | 0 | 0 |
Ford Bronco Sales - Q2 2025 - Colombia
In Colombia, Ford Bronco deliveries totaled 10 units in Q2 2025, a decrease of about 66 percent compared to 29 units sold in Q2 2024.In the first six months of the year, Bronco sales were flat at 0 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO | -65.52% | 10 | 29 | * | 0 | 0 |
Competitive Sales Comparison (USA)
Ford Bronco sales (see running Ford Bronco sales) jumped 51 percent to 39,468 units in Q2 2025. When measured by sales volume, the Bronco placed behind the Jeep Wrangler but ahead of the Toyota 4Runner, though the Bronco’s sales growth occured at a higher pace than that of the Wrangler.
The Wrangler kept the lead with sales up 23 percent to 47,669 units, while the 4Runner placed third place with a 34 percent drop to 21,716 units as it wraps up a generational switchover.
Sales Numbers - Midsize Off-Road SUVs - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| JEEP WRANGLER | +22.56% | 47,669 | 38,896 | 44% | 40% | +10.89% | 85,613 | 77,204 |
| FORD BRONCO | +51.30% | 39,468 | 26,086 | 36% | 27% | +43.69% | 72,063 | 50,152 |
| TOYOTA 4RUNNER | -33.65% | 21,716 | 32,727 | 20% | 33% | -54.69% | 30,152 | 66,550 |
| TOTAL | +11.41% | 108,853 | 97,709 | -3.13% | 187,828 | 193,906 |
In terms of segment share, the Ford Bronco earned a 36 percent share, up nine percentage points, while the Wrangler led with a 44 percent segment share, up four percentage points, and the 4Runner posted a 20 percent share, down 13 percentage points.
The midsize mainstream off-road SUV segment grew 11 percent to 108,853 units in Q2 2025, meaning Ford Bronco sales significantly outperformed the segment average.
The Ford Authority Take
The Ford Bronco posted the biggest sales gain within its niche segment during Q2 2025. This is the case when it comes to the rate of change and on a per-unit basis. The performance places the Bronco within roughly 8K units of its primary rival, the Jeep Wrangler, which remained solidly in first. For its part, the Toyota 4Runner has just completed its generational changeover, so it remains to be seen what kind of threat the all-new model will be the rest of the year.
Looking ahead, Bronco sales will likely begin to drop in the coming quarters, as Ford trims Broco production during 2025 amid waning demand. We posit that the off-roader needs a much-needed refresh, which has been delayed, in order to boost interest and serve as a hedge against the ever-popular Wrangler and all-new 4Runner.
Furthermore, the 2024 Ford Bronco Raptor just received a five-figure discount into August in order to move around 6,000 examples currently sitting on dealer lots. This follows a slashing of prices on the 2025 Ford Bronco range after the price of the high-performance off-road SUV at one point hit $90K.
About Ford Bronco
The 2025 Ford Bronco arrives with a pair of new offerings, namely the Stroppe Edition and Free Wheeling Package, which are both retro throwbacks to the off-roading SUV’s past. But the Wildtrak, Everglades, Heritage Limited, and Black Diamond series have all been deleted, though the latter is now optional as a Black Diamond package for Big Bend. Also, the Base trim level returns after a one-year absence as the entry-level variant, and offers several packages.
The 12-inch digital gauge cluster is now standard, the Bronco Badlands gets the Wildtrak HOSS 3.0 suspension system as an option, and the FITS system present in the Ford Maverick is now available on the 2025 Bronco.
In four-door models equipped with the 10-speed automatic transmission, the rear HVAC vents have moved from the floor to the rear portion of the center console, though much of the lineup has lost its grab handles and the entire range has ditched the wireless charging pad. The entire lineup is getting ambient footwell lighting as standard equipment, while the heated steering wheel is included as standard on the Outer Banks, Badlands, and Raptor trims. The B&O sound system gets updated for 2025.
Riding on the body-on-frame Ford T6 platform, the Ford Bronco is available in two-door and four-door body styles.
The off-roading SUV offers three powertrains.
The first is the turbocharged 2.3L I4 EcoBoost engine, rated at 275 horsepower and 315 pound-feet of torque. For 2025, it now comes standard with Electric Brake Boost rather than the old vacuum brake boost setup. The second is the turbocharged 2.7L V6 EcoBoost engine, good for 310 horsepower and 410 pound-feet of torque. The range-topping Bronco Raptor is powered exclusively by the turbocharged 3.0L V6 EcoBoost engine, which outputs a healthy 418 horsepower and 440 pound-feet of torque.
Notably, for 2025, the Raptor adds three new exterior colors, but the lineup loses a total of six of them. The 2025 Bronco offers The Blue Oval’s factory matte clear film option that was initially available for the seventh-generation Ford Mustang.
The Raptor and the Heritage Edition both feature two 17-inch wheels, while the back-again Base trim has three wheels, the Big Bend offers seven wheels, the Outer Banks has five wheels, the Badlands is available with four wheels, and the Stroppe Edition offers one set of wheels.
Finally, here’s everything you need to know about 2025 Bronco grilles.
About The Numbers
- All percent change figures compared to Ford Bronco sales in Q2 2024, unless otherwise noted
- In the United States, there were 77 selling days for Q2 2025 and 77 selling days for Q2 2024
- Ford Motor Company Q2 2025 sales reports:
- Ford Motor Company sales Q2 2025 U.S.A
- Ford sales Q2 2025 U.S.A.
- Lincoln sales Q2 2025 U.S.A.
- Ford Motor Company sales April 2025 U.S.A.
- Ford Motor Company sales May 2025 U.S.A.
- Ford Motor Company sales June 2025 U.S.A.
- Ford China sales Q2 2025
- Ford Motor Company Canada sales Q2 2025
- Ford Canada sales Q2 2025
- Lincoln Canada sales Q2 2025
- Ford Motor Company Argentina sales Q2 2025
- Ford Argentina sales April 2025
- Ford Argentina sales May 2025
- Ford Argentina sales June 2025
- Ford Motor Company Colombia sales Q2 2025
- Ford Colombia sales April 2025
- Ford Colombia sales May 2025
- Ford Colombia sales June 2025
- Ford Motor Company Brazil sales Q2 2025
- Ford Brazil sales April 2025
- Ford Brazil sales May 2025
- Ford Brazil sales June 2025
- Ford Motor Company Mexico sales Q2 2025
- Ford Motor Company sales Q2 2025 U.S.A
Comment
Q2 results show that Bronco demand is way up yet Ford Authority’s take is “Looking ahead, Bronco sales will likely begin to drop in the coming quarters, as Ford trims Bronco production during 2025 amid waning demand.” What waning demand? What is this forecast based on other than the subjective opinion that Bronco needs a refresh?