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Ford F-Series Sales Break 200K, Lead Segment, Gain Share During Q2 2025

By Vince Brown

July 22, 2025 2:38 am

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A photo showing the Ford F-150 Raptor from a front angle.

Ford F-Series sales increased in the United States and Mexico during the second quarter of 2025.

Ford F-Series Sales – Q2 2025 – USA

In the United States, Ford F-Series deliveries totaled 222,459 units in Q2 2025, an increase of 11.5 percent compared to 199,463 units sold in Q2 2024. The performance, which represents the trucks’ best second quarter since 2019, is comprised of:

  • 216,617 units of the internal combustion-powered F-Series range, an increase of about 13 percent compared to 191,561 units sold in Q2 2024, and
  • 5,842 units of the battery-electric F-150 Lightning, a drop of 26 percent compared to 7,902 units sold in Q2 2024

In the first six months of the year, F-Series sales increased about 17 percent to 412,848 units.

Ford F-Series Sales - Q2 2025 - USA

MODEL Q2 25 / Q2 24 Q2 25 Q2 24 YTD 25 / YTD 24 YTD 25 YTD 24
FORD F-SERIES +13.08% 216,617 191,561 +18.72% 399,819 336,761
FORD F-150 LIGHTNING -26.07% 5,842 7,902 -16.72% 13,029 15,645
TOTAL +11.53% 222,459 199,463 +17.15% 412,848 352,406

Ford F-Series Sales - Q2 2025 - Canada

In Canada, Ford F-Series deliveries totaled 32,619 units in Q2 2025, an increase of about 3 percent compared to 31,819 units sold in Q2 2024.

In the first six months of the year, F-Series sales increased about 12 percent to 63,792 units.
MODEL Q2 2025 / Q2 2024 Q2 2025 Q2 2024YTD 2025 / YTD 2024 YTD 2025 YTD 2024
F-SERIES +2.51% 32,619 31,819 +11.63% 63,792 57,147

Ford F-Series Sales - Q2 2025 - Mexico

In Mexico, Ford F-Series deliveries totaled 3,983 units in Q2 2025, an increase of about 23 percent compared to 3,246 units sold in Q2 2024.

In the first six months of the year, F-Series sales increased about 14 percent to 6,895 units.
MODEL Q2 2025 / Q2 2024 Q2 2025 Q2 2024YTD 2025 / YTD 2024 YTD 2025 YTD 2024
F-SERIES +22.70% 3,983 3,246 +13.61% 6,895 6,069

Competitive Sales Comparison (USA)

Ford F-Series sales (see running Ford F-Series sales) grew 11.5 percent to 222,459 units, comprised of the internal combustion-powered F-Series (F-150 and Super Duty) plus the F-150 Lightning.

Ford F-Series Sales - Q2 2025 - USA

MODEL Q2 25 / Q2 24 Q2 25 Q2 24 Q2 25 SHARE Q2 24 SHARE YTD 25 / YTD 24 YTD 25 YTD 24
FORD F-SERIES +13.08% 216,617 191,561 97% 96% +18.72% 399,819 336,761
FORD F-150 LIGHTNING -26.07% 5,842 7,902 3% 4% -16.72% 13,029 15,645
TOTAL +11.53% 222,459 199,463 +17.15% 412,848 352,406

Crosstown rival Chevy Silverado (see running Chevy Silverado sales) followed in second as sales grew five percent to 156,481 units. The Ram Pickup took third with a six percent uptick for 95,472 deliveries. The GMC Sierra (see running GMC Sierra sales) line of trucks, the Silverado’s corporate cousin and T1 platform mate, placed fourth with an 11 percent upswing moving 89,117 units. The Toyota Tundra, in fifth, was down seven percent to 39,416 sales.

The all-electric Ford F-150 Lightning (see running Ford F-150 Lightning sales) led the EV trucks here despite a 26 percent drop to 5,842 units to take sixth. The battery electric Tesla Cybertruck followed in seventh with a 46 percent drop to 4,306 units. The Chevy Silverado EV (see running Silverado EV sales), placing eighth, was up 39 percent moving 3,056 units. The all-electric Rivian R1T placed ninth as sales fell 21 percent to 1,752 units. The GMC Sierra EV (see running Sierra EV sales), corporate cousin and BEV3 platform mate of the Silverado EV, took tenth posting 1,524 deliveries. Finally, the retired Nissan Titan was last with sales down 91 percent to just 350 units.

Full-Size Pickup Truck Sales - Q2 2025 - USA

MODEL Q2 25 / Q2 24 Q2 25 Q2 24 Q2 25 SHARE Q2 24 SHARE YTD 25 / YTD 24 YTD 25 YTD 24
FORD F-SERIES +13.08% 216,617 191,561 35% 33% +18.72% 399,819 336,761
CHEVROLET SILVERADO +5.08% 156,481 148,916 25% 26% +2.15% 283,812 277,842
RAM RAM PICKUP +5.95% 95,472 90,109 16% 16% -2.90% 174,320 179,526
GMC SIERRA +11.14% 89,117 80,188 15% 14% +11.85% 166,409 148,785
TOYOTA TUNDRA -6.68% 39,416 42,239 6% 7% -4.45% 74,966 78,454
FORD F-150 LIGHTNING -26.07% 5,842 7,902 1% 1% -16.72% 13,029 15,645
TESLA CYBERTRUCK -46.18% 4,306 8,000 1% 1% +26.02% 10,712 8,500
CHEVROLET SILVERADO EV +39.16% 3,056 2,196 0% 0% +66.99% 5,439 3,257
RIVIAN R1T -20.80% 1,752 2,212 0% 0% -24.57% 3,479 4,612
GMC SIERRA EV * 1,524 * 0% 0% * 2,773 0
NISSAN TITAN -91.39% 350 4,064 0% 1% -76.78% 1,906 8,209
TOTAL +6.33% 613,933 577,387 +7.07% 1,136,664 1,061,591

From a segment share standpoint, the F-Series posted a 36 percent segment share, up two percentage points year-over-year. The Silverado followed with a 25 percent share, down one percentage point, as the Ram Pickup maintained a 16 percent share and the Sierra earned a 15 percent share, up one percentage point. Finally, the Tundra held a six percent share, down one percentage point. The rest of the field each held a segment share of one percent or less.

Combining Chevy Silverado sales with those of the all-electric Silverado EV, plus GMC Sierra sales with the Sierra EV, gave GM more than a quarter of a million deliveries this quarter. Its 250,178 combined sales, for a 41 percent segment share, were higher than Ford’s 222,459 units by almost 9K units. That keeps The General as America’s best-seller of full-size pickups, moving two out of every five trucks during the quarter.

GM Full-Size Pickup Truck Sales - Q2 2025 - USA

MODEL Q2 25 / Q2 24 Q2 25 Q2 24 Q2 25 SHARE Q2 24 SHARE YTD 25 / YTD 24 YTD 25 YTD 24
CHEVROLET SILVERADO +5.08% 156,481 148,916 63% 64% +2.15% 283,812 277,842
GMC SIERRA +11.14% 89,117 80,188 36% 35% +11.85% 166,409 148,785
CHEVROLET SILVERADO EV +39.16% 3,056 2,196 1% 1% +66.99% 5,439 3,257
GMC SIERRA EV * 1,524 * 1% 0% * 2,773 0
TOTAL +8.16% 250,178 231,300 +6.64% 458,433 429,884

Looking at only GM battery electric trucks combined shows that the automaker is slowly catching up to F-150 Lightning sales, though The Blue Oval is way ahead even as sales of the Lightning were in the red.

GM EV Full-Size Pickup Truck Sales - Q2 2025 - USA

MODEL Q2 25 / Q2 24 Q2 25 Q2 24 Q2 25 SHARE Q2 24 SHARE YTD 25 / YTD 24 YTD 25 YTD 24
CHEVROLET SILVERADO EV +39.16% 3,056 2,196 67% 100% +66.99% 5,439 3,257
GMC SIERRA EV * 1,524 * 33% 0% * 2,773 0
TOTAL +108.56% 4,580 2,196 +152.13% 8,212 3,257

The full-size pickup segment expanded six percent for 613,933 deliveries during Q2 2025, meaning that F-Series sales outpaced the segment average.

For informational purposes, we provide Honda Ridgeline sales below. The unibody pickup straddles the midsize and full-size truck segments. It outsold each of the battery electric models this quarter.

Honda Ridgeline Sales - Q2 2025 - USA

MODEL Q2 25 / Q2 24 Q2 25 Q2 24 YTD 25 / YTD 24 YTD 25 YTD 24
RIDGELINE +54.53% 13,330 8,626 +21.88% 24,281 19,922

The Ford Authority Take

As has been the case for years decades, the Ford F-Series outsold the Chevy Silverado and GMC Sierra on an individual basis, enabling the F-Series to continue as America’s best-selling truck for the 48th year in 2024. This quarter, The Blue Oval’s flagship trucks totaled 222K deliveries. The performance, spearheaded by the impressive 11.5 percent increase, is what enabled The Blue Oval to outpace the segment average, thereby growing its share.

However, crosstown rival GM did sell more full-size trucks on a combined basis, outselling Ford by nearly 9K units during Q2 2025. These totals for both automakers include ICE and battery electric models alike.

F-Series sales should remain healthy well into the future thanks to the broadest lineup of gas, diesel, hybrid, and electric powertrains in the segment. Additionally, we believe Ford will continue finding success with the F-Series as a result of a modern and competitive lineup comprised of the Super Duty (overhauled for the 2023 MY) and refreshed F-150 (refreshed for the 2024 MY) – which includes the new-for-2025 Lobo. Our prognosis doesn’t take into account external macro factors like supply or production issues and tariffs, though the F-Series has ample U.S.- based production.

Meanwhile, a Ford Super Duty redesign is on track to debut in 2028 following a mid-cycle refresh scheduled for 2026, along with EREV variants (extended-range EVs) set to arrive at some point in the medium-term future. From where we stand, the future for the F-Series seems bright thanks to broadest lineup of gas, diesel, hybrid, and electric powertrains in the segment.

About Ford F-150

The 2025 Ford F-150 follows the refreshed 2024 Ford F-150 and arrives with few changes. The 2025 model deletes the factory-installed SecuriCode keypad, though it’s still available as a dealer-installed option. The 2025 F-150 will also drops the factory Connected Navigation feature on XL and STX trims, which was previously standard across the 2024 F-150 lineup. Additionally, the XLT will only offer Connected Navigation on the Mid and High equipment groups, though it does include a one-year trial for the service.

Additionally, the 2025 F-150 has dropped the previously-available Heritage Edition, which debuted back in June of 2022 for the 2023 model year as a bit of a retro throwback, and has also ditched the three-year BlueCruise subscription option. Finally, the 2025 lineup deletes a pair of exterior color options, namely Avalanche and Darkened Bronze Metallic, but gains two new ones, those being Marsh Gray and Space White Metallic.

The 2025 Ford F-150 Lobo officially debuts as an all-new street pickup. It follows introduction of the 2025 Ford Maverick Lobo and is essentially a comprehensive appearance package for the STX trim, specifically STX Mid package SuperCrew pickups. Additionally, the Lobo Package functionally drops the truck by two inches and includes two-speed automatic four-wheel-drive connected to the Coyote 5.0L V8 engine, with output unchanged at 400 horsepower and 400 pound-feet of torque. Notably, the new variant comes with reduced towing and payload ratings.

Check out the Ford Authority full photo gallery to see it from every angle, inside and out.

About Ford Super Duty

The 2025 Ford Super Duty offers some changes to the trim level lineup along with some shuffling around in terms of standard powertrains. That includes the 2025 Super Duty Platinum trim level getting a bit of its own refresh for the new model year, which adds a new Platinum Plus Package, which replaces the Limited trim, providing special touches coupled with a special ownership experience.

Notably, for 2025, the Lariat gets ActiveX synthetic seating material. Consequently, customers who want a leather interior will need to opt for a higher trim level such as the King Ranch or Platinum. The 2025 model also ditches the Sport Package for the Black Appearance Package.

The latest FoMoCo model to get rid of the factory SecuriCode keypad, the 2025 Super Duty has also ditched a handful of configurations that include the SuperCab with a 148-inch wheelbase, SuperCab Lariat models, and SuperCab F-350 and F-450 dual rear wheel pickups. In terms of powertrains, the gas 6.8L V8 is now standard equipment on the XL, XLT, and Lariat trims, while the gas 7.3L V8 is standard on the King Ranch and Platinum. The 2025 model adds trailer tire pressure monitoring packages as dealer-installed options.

About Ford F-150 Lightning

The 2025 Ford F-150 Lightning gets a new package and software updates. That includes the new Dark Elements appearance package, available on the Platinum trim level, adding 22-inch black-painted wheels, black Ford ovals and badging, and a black interior.

The 2025 F-150 Lightning drops the standard eLocking rear axle, as the automaker has opted to include the E-Locker (as it’s otherwise known) as part of the optional Max Trailer Tow Package, and also ditched the Interior Work Surface feature for the XLT and Flash trims, though it’s still standard on the Lariat and Platinum.

But, the Flash trim gains standard ActiveX seating instead of cloth, while across the lineup the spare tire is now optional, replaced by the Tire Inflator and Seal Kit. The 2025 model also gains standard SiriusXM 360L and retains the factory installed SecuriCode Keypad after all, on two trims.

The all-electric full-size pickup truck also gets BlueCruise 1.4, which offers a smoother, more natural hands-free highway driving experience.

About The Numbers

  • All percent change figures compared to Ford F-Series sales in Q2 2024, unless otherwise noted
  • In the United States, there were 77 selling days for Q2 2025 and 77 selling days for Q2 2024
  • Ford Motor Company Q2 2025 sales reports:
  • Ford F-Series sales include:
    • Ford F-150 and variants, including battery electric F-150 Lightning
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500 HD and variants
      • Chevrolet Silverado 3500 HD and variants
      • Chevrolet Silverado Heavy Duty Chassis Cab
    • Chevrolet Silverado Medium Duty Chassis Cab
  •  GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
      • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
      • GMC Sierra HD Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants

By Vince Brown

Vince has owned couple of Fords in his lifetime, and they were both manuals.

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