Ford Basecamp Trademark Filed, Likely Signaling Camping Rig
Reviving a name we haven't seen in years.
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Reviving a name we haven't seen in years.
Read More »Will we soon see a heavier-duty Ranger?
Read More »It abandoned the same trademark years ago.
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One of the coolest cars in Blue Oval history could be making a comeback.
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The Explorer lineup in Mexico could be expanding soon.
Read More »It's a name that Ford hasn't used in more than a decade.
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The original application was filed in 2022.
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How the name will be used is currently unclear.
Read More »The question is - what could it be used for?
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The Lobo name has thus far been used in Mexico for the F-150.
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Is a new Lightning variant on the way?
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The automaker decided to go a different route.
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The nameplate wound up being used on one Aussie pickup.
Read More »It currently uses that name on a Chinese crossover.
Read More »It's unclear why the trademark was filed in the first place.
Read More »Beyond the automaker's ICE vehicle division.
Read More »A five-year-old ad campaign possibly comes back to life.
Read More »Bringing back a name used on the Ranger a few years ago.
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It's already using that term in a number of ways.
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