Ford Maverick sales decreased in the United States, Brazil, and Argentina, but increased in Canada and Mexico during the first quarter of 2025.
| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| MAVERICK | -2.68% | 38,015 | 39,061 |
| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| MAVERICK | +24.60% | 1,859 | 1,492 |
| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| MAVERICK | +14.54% | 969 | 846 |
| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| MAVERICK | -42.24% | 361 | 625 |
| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| MAVERICK | -78.90% | 100 | 474 |
Ford Maverick sales (see running Ford Maverick sales) slipped three percent year-over-year to 38,015 units in Q1 2025. Even so, the unibody compact pickup truck far outsold its lone competitor in this niche segment, the Hyundai Santa Cruz, by nearly six-to-one, with the Hyundai seeing a 21 percent drop to 6,648 deliveries.
| MODEL | Q1 25 / Q1 24 | Q1 25 | Q1 24 | Q1 25 SHARE |
|---|---|---|---|---|
| FORD MAVERICK | -2.68% | 38,015 | 39,061 | 85% |
| HYUNDAI SANTA CRUZ | -21.02% | 6,648 | 8,417 | 15% |
| TOTAL | -5.93% | 44,663 | 47,478 |
From a segment share standpoint, Ford Maverick sales dominated with an 85 percent share to 15 percent for the Santa Cruz.
Overall, the compact pickup segment contracted six percent during Q1 2025, meaning Ford Maverick sales slightly outperformed the segment average.
For the sake of context, below we provide sales data for body-on-frame midsize pickup trucks, such as the Ford Ranger (see running Ford Ranger sales). While these pickups technically slot one segment above the Maverick, the two spaces are sometimes cross-shopped. The Maverick outsold its bigger sibling, the Ranger, by 23K deliveries, which moved 14,913 units, while also moving more units than the combined totals of midsize trucks from Ford’s cross-town rival, General Motors, which offers the Colorado and Canyon.
| MODEL | Q1 25 / Q1 24 | Q1 25 | Q1 24 | Q1 25 SHARE | Q1 24 SHARE |
|---|---|---|---|---|---|
| TOYOTA TACOMA | +177.51% | 59,825 | 21,558 | 44% | 28% |
| CHEVROLET COLORADO | +73.27% | 25,856 | 14,922 | 19% | 19% |
| FORD RANGER | +677.53% | 14,913 | 1,918 | 11% | 3% |
| NISSAN FRONTIER | -26.66% | 14,481 | 19,744 | 11% | 26% |
| JEEP GLADIATOR | -7.18% | 12,057 | 12,989 | 9% | 17% |
| GMC CANYON | +65.86% | 9,096 | 5,484 | 7% | 7% |
| TOTAL | +77.81% | 136,228 | 76,615 |
The midsize mainstream pickup truck segment swelled 78 percent to 136,228 units during Q1 2025.
Ford Maverick sales were down, but not nearly as much as its lone competitor, the Hyundai Santa Cruz, during the first quarter of 2025.
We attribute the solid sales performance to solid interest in and demand for the Maverick and its 2025 model year refresh, along with the first-ever 2025 Maverick Lobo as an all-new performance pickup.
The refreshed 2025 Ford Maverick debuts with Ford Sync 4, hybrid all-wheel drive, and an updated design, along with the first-ever 2025 Maverick Lobo as an all-new performance pickup. A review roundup concludes that it is a legit street truck. Here is the Lobo drive mode explained.
Meanwhile, the Tremor package gets upgraded to the pickup’s top trim level and the XL trim continues as the base model.
The 2025 Maverick Lariat trim and EcoBoost both ditch front-wheel drive, with the turbocharged engine now only available with all-wheel drive. Ford Authority has learned that the 2025 Maverick Hybrid AWD can be flat towed after all. Here’s everything you need to know about 2025 Maverick transmissions, including the new Lobo’s 7-speed gearbox sourced from the now-discontinued Ford Edge ST.
Check out all the 2025 Maverick paint colors – after dropping four of them – the interior colorways, and available wheels, plus every grille and package offered.
Get the exclusive Ford Authority low-down on “The Wolf,” the 2025 Ford Maverick Lobo street sport pickup variant, in this video below:
A way to prevent backups from occurring.
It can be ordered separately, too.
Roundabouts are hard, apparently.
Two different systems, each offered on different trims.
After it was just on display at the Petersen.
View Comments
The Santa Cruz is no longer a pick-up,correct?
I just traded my 2022 maverick awd with towing package for a 2025 hybrid awd with the 4000lb towing package. It towed my 3900 lb boat smoother and at better gas mileage than the 2022. Plus, I love the eruption green!
Eruption Green is awesome! My 2023 Bronco Badsquatch is in Eruption Green!
I can understand a certain lag time for its competitors to come up with their own trucks, but this is ridiculous. The Maverick is killing it.
I traded my '24 Lariat Hybrid for the '25 AWD Lariat Hybrid cuz I live in upstate NY and experience winter with a sloped driveway and hills. Got the Eruption Green and about half the time I'm out with the truck I get compliments on both the color and truck in general. With the AWD and the other new added features I'm loving the '25 and glad I did it.The couple times I've seen one of those Santa Cruz, the appearance just really turned me off. I would describe the look as a cob job.
As good as the Maverick AWD Hybrid is Ford is still missing an opportunity to increase market share in the mid size pick up truck market by not having a Ranger PHEV or Hybrid version. If F can make the PHEV version in Australia and SE Asia then there should be a strong market in the U.S.
The Ranger just doesn’t add up. They cost almost as much as the F150 , they get almost the same gas mileage as the F150. So what’s the incentive?
What they leave out is that 70+ percent of sales are XL units going to fleet customers. Dealers are still trying to play the addendum game even with employee pricing on the non-XL units that average consumers really want.
If only the Maverick wasn’t so ugly!