Ford Mustang sales decreased in the United States and Mexico, but increased in Brazil, while recording 49 deliveries in Argentina during the fourth quarter of 2024.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MUSTANG | -43.43% | 7,518 | 13,290 | -9.47% | 44,003 | 48,605 |
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MUSTANG | * | 0 | * | * | 0 | 0 |
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MUSTANG | -62.55% | 182 | 486 | +34.94% | 923 | 684 |
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MUSTANG | +89.23% | 123 | 65 | +95.92% | 672 | 343 |
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MUSTANG | +81.48% | 49 | 27 | -49.37% | 80 | 158 |
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MUSTANG | -66.67% | 2 | 6 | * | 0 | 0 |
Sales of the Ford Mustang (see running Ford Mustang sales) dropped 43 percent year-over-year to 7,518 units in Q4 2024. The pony car remained in first place of a space it now owns thanks to its two rivals having been discontinued.
The discontinued Dodge Challenger placed second with 2,182 deliveries followed by the discontinued Chevy Camaro (see running Chevy Camaro sales) in third with just 109 sales (with some inventory remaining).
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD MUSTANG | -43.43% | 7,518 | 13,290 | 77% | 45% | -9.47% | 44,003 | 48,605 |
| DODGE CHALLENGER | -77.29% | 2,182 | 9,610 | 22% | 33% | -39.82% | 27,056 | 44,960 |
| CHEVROLET CAMARO | -98.28% | 109 | 6,340 | 1% | 22% | -81.12% | 5,859 | 31,028 |
| TOTAL | -66.45% | 9,809 | 29,240 | -38.26% | 76,918 | 124,593 |
From a segment share standpoint, the Mustang earned a commanding 77 percent share. The Challenger posted a 22 percent segment share, and the Camaro held just a one percent share.
For the sake of reference, we present sales results of the expanded mainstream two-door sports car segment below.
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD MUSTANG | -43.43% | 7,518 | 13,290 | 50% | 39% | -9.47% | 44,003 | 48,605 |
| MAZDA MX-5 MIATA | +65.46% | 2,323 | 1,404 | 16% | 4% | -9.70% | 8,103 | 8,973 |
| DODGE CHALLENGER | -77.29% | 2,182 | 9,610 | 15% | 28% | -39.82% | 27,056 | 44,960 |
| TOYOTA 86 | -23.84% | 1,783 | 2,341 | 12% | 7% | +3.14% | 11,426 | 11,078 |
| SUBARU BRZ | +23.58% | 1,022 | 827 | 7% | 2% | -20.13% | 3,345 | 4,188 |
| CHEVROLET CAMARO | -98.28% | 109 | 6,340 | 1% | 19% | -81.12% | 5,859 | 31,028 |
| TOTAL | -55.82% | 14,937 | 33,812 | -32.95% | 99,792 | 148,832 |
In this expanded space of six entries, the Mustang claimed a 50 percent segment share – once again at the top to account for half of all deliveries.
The mainstream two-door sports car segment contracted 56 percent to 14,937 units in Q4 2024, meaning Mustang sales outperformed the segment average.
Ford Mustang sales were in the red once again during Q4 2024, down nine percent for the 2024 calendar year as a whole. Ford blames supplier issues for the downturn, though some think price hikes also contributed as well. But The Blue Oval’s entry now owns a segment as key rivals have dropped out, becoming the only two-door muscle car on sale in America… for the time being.
Regardless, the S650-generation Mustang is not off to a good start from a sales standpoint, and we sure hope that the supplier issues in question will be resolved for sales to rebound in 2025.
As a reminder, the Chevy Camaro is no longer in production, and things aren’t looking good for its return. Meanwhile, Dodge Challenger production has also ended, though the first-ever 2024 Dodge Charger Daytona has been introduced as a more direct rival to the Mustang, albeit as a battery electric vehicle.
For Ford’s part, CEO Jim Farley said that “we will never make an all-electric Mustang,” adding that a V8 will be offered for as long as possible. Even so, a Mustang hybrid seems quite likely and more realistic than an EV. Farley said even a Mustang sedan could happen at some point, reviving previous rumors. Most recently, Ford Authority uncovered several trademark applications for the term Mach 4, which will likely be used for the upcoming four-door Mustang.
The all-new, seventh-generation 2024 Ford Mustang debuts as more than a simple refresh, redesigned inside and out while offering new tech. The overhauled cabin features a fighter jet-inspired cockpit with a flat-bottom steering wheel, a 12.4-inch digital instrument cluster, and a new Sync 4 powered 13.2-inch infotainment screen, replacing the analog gauges with highly configurable ones.
Performance-wise, the Ford 2.3L I-4 EcoBoost continues to serve as the base engine, with FoMoCo saying it is all-new. That is also true for the Ford 5.0L V8 Coyote, which is the engine’s fourth-generation. It utilizes dual throttle bodies and a dual air intake box to help make it the most powerful naturally-aspirated Coyote-powered Mustang ever, with 500 horsepower and 418 pound-feet of torque connecting to the six-speed manual and 10-speed automatic transmissions that will continue to be offered on the S650.
Here’s a guide to every 2024 Mustang EcoBoost package.
In April, 2024 Ford Mustang owners got heritage gauge clusters and a SVT Cobra-inspired digital cluster courtesy of a software update.
For the 2025 model year, the Ford Mustang 60th Anniversary Package debuts, available on GT Premium models in both coupe and convertible configurations, and with either the six-speed manual or 10-speed automatic transmission. Paint color choices include Wimbledon White, Race Red, and Vapor Blue paint, plus Brittany Blue for a limited time, which debuted on the pony car in 1967.
Also for 2025, the Mustang drops four colors but adds two new ones, drops the EcoBoost High Performance Package, and drops wireless phone charging. However, it gains standard dual zone climate control and B&O sound system availability has expanded.
Here’s everything you need to know about 2025 Mustang EcoBoost packages and Mustang GT packages.
He actually uses it on a farm, too.
An expansion of a previous recall.
It is among the market share leaders in terms of hybrids.
View Comments
I'm sure the 10-25 percent price hikes did not help.
It’s also ugly
They grew on me, good looking car
It's a bad sign when you competitors aren't manufacturing any vehicles and you only win 77% of the market.
Exactly. Folks complain about GM discontinuing the Camaro, but from a business perspective, they saw this market segment melt-down coming. So it made sense.
IMHO, if folks want “heritage”, then “Bring-A-Trailer” should be one of the first places to start looking….not the OEM Dealership.
Mustang used to be a fun car. That is what it was initially. They sold by the millions. Sure there were some models that were knuckle draggers. Now its just a noise maker for the special kind of toolbox that would have one. It has 500 friggen HPs and half of the people who buy one insist on sawing the muffler off day-1. Who wants to be that guy? Seriously! Who? I really want to want one. But I don't. The clientele is icky. BTW, I sold my Ford stock that I bought at $2 and got an old F100 with it, but its no longer king of sales either. Ford doesn't sell a single vehicle that I want. Maybe the new Continental, if it doesn't cost something like real estate.
Mustang is just a noise maker for the special kind of toolbox that would have one. It has 500 friggen HPs and half of the people who buy one insist on sawing the muffler off day-1. Who wants to be that guy? Seriously! Who? I really want to want one. But I don't. The clientele is icky.
It's Boomer Priced like everything else now. Same reason young people can't afford a house.
No self control, self sacrifice or discipline.
The need for instant gratification.
Blaming others (elders) for their pathetic financial situation instead of blaming themselves for their own bad choices.
Mentally soft as a marshmallow and weak as a baby.
These are the main reasons the John's of the world are broke jokes and will probalbly never own anything.
I'm doing pretty well, actually. And in some ways your comment isn't entirely wrong. But I'm also not blind to the economic reality that the Boomers are the largest and wealthiest generation ever. The economy (and prices) bend to them similar to the effects of a large mass on gravity. It's just a function of so many people at a certain age with so much money. There aren't enough younger people with enough money to compete, especially young families vs empty nesters.
The interior is just plain awful with that monster screen and all the plastics used throughout. The large price increase for '25 could have justified with a more refined interior and traditional dash custer. I looked hard at purchasing a new 2025 Dark Horse but instead bought a low mileage 2020 GT350 because I could not tolerate that big screen on the '25!
Ugly, overpriced and bloated. What would happen if Ford offered a nimble, decontented, cheaper version? You know…”get back to where you once belonged”.
I'd buy in but Ford will never make it not a large enough profit margin.
Thanks. Actually, though, the time might be right. Look at the success of the (relatively) inexpensive Maverick and the fact that Ford is working on a low-dough tiny EV
The supply chain issue excuse has worn a little thin by now. Ford has forgotten what made the Mustang so attractive for decades and has priced it out of reach for many, including this Boomer.
Excellent point Bruce! The Euro/Asian look and the hideous dash-not a dash thumbs it's nose at what the car was, and should be about. I bought new in '80, '94 and 2014. Give us a Mustang, and we'll buy it!