The value of Ford stock decreased during the January 24th, 2022 – January 28th, 2022 timeframe. Shares closed the week at $19.54, which represents a 5 percent drop, or $1.11 per share decrease in value, compared to the prior week’s closing value of $20.65.
| Date | Open | Close/Last | High | Low |
|---|---|---|---|---|
| 01/28/2022 | $19.32 | $19.54 | $19.55 | $18.92 |
| 01/27/2022 | $20.31 | $19.55 | $20.65 | $19.41 |
| 01/26/2022 | $21.01 | $19.91 | $21.04 | $19.57 |
| 01/25/2022 | $20 | $19.98 | $20.31 | $19.56 |
| 01/24/2022 | $19.93 | $20.39 | $20.47 | $18.80 |
By comparison, shares of Ford’s cross-town rival – General Motors Company – decreased in value by $3.04 per share, or just under six percent, during the same timeframe.
The moderate drop in Ford share value during the week follows a far more dramatic 18 percent plummet from last week, which in turn came after a minor three percent bump in Ford stock during the preceding five day trading period.
There was one major product debut and several important announcements made during the week. For starters, the company officially revealed the 2022 Ford Bronco Raptor, the upcoming range-topping variant of its still-popular and recently launched off-road oriented SUV. Another popular vehicle, the 2022 Ford Maverick, garnered so many orders that the company stopped taking orders for the all-new compact pickup during the week. In other product news, the 40 millionth Ford F-Series rolled off the assembly line during the week. Leading up to Farley’s White House visit was the related news that the company has so far secured 10,000 orders for the 2022 Ford E-Transit.
Ford CEO Jim Farley has been steadfastly outlining The Blue Oval’s future since assuming the role in October 2020. The company’s key goals and organizational changes include:
Ford’s fourth quarter 2021 U.S. sales decreased six percent to 508,451 units. Sales decreased at both Ford and Lincoln during that timeframe. For December 2021, U.S. sales dropped by 17 percent to 173,740 units. Ford China sales increased 11.9 percent in Q4 2021 and were up 3.7 percent to 624,000 units for the calendar year.
The Ford F-Series maintained its sales leadership in the U.S. for 2021, as did the Ford Transit.
Ford stock values surged considerably higher in mid-May after Ford officially revealed the 2022 Ford F-150 Lightning, the first all-electric F-Series pickup. Share values experienced further gains after that announcement too, and the debut of the 2022 Ford Maverick pickup undoubtedly delighted investors as well, which contributed to a solid growth period for Ford stock that that dipped before reaching twenty-year highs towards the tail end of 2021. The Maverick is currently in the middle of its initial rollout and sales have steadily increased each month it has been on the market. The Lightning launches in spring 2022. The compact pickup was named the 2022 North American Truck of the Year in January.
The Bronco family is also steadily rolling out to dealers and both vehicles remain hot items. Ford sold over 100,000 units of the 2021 Ford Bronco Sport last year and just under 40,000 units of the 2021 Ford Bronco during the same timeframe. The Ford Bronco was named the 2022 North American SUV of the Year in January.
Ford is also currently working on ramping up production of the Ford Mustang Mach-E – a four-door, crossover-like hatch inspired by the legendary Mustang pony car. More than anything else, the Mustang Mach-E demonstrates that Ford isn’t afraid to redefine legendary nameplates, and recreate them in new body styles and as new vehicle types.
Production of the Mach-E kicked off in late October 2020, and the model has since found a following within its home market, although sales are held back due to production constraints. Ford delivered its first three examples in December 2020 and 6,614 units in Q1 2021. Since then, the electric crossover has made steady inroads into the Scandinavian EV market, and recently became Norway’s best-selling vehicle in May and July . Automotive outlets and industry experts praised the EV for its good looks, engaging driving dynamics, upscale interior, and clever engineering. Additionally, preliminary reports suggest that the vehicle is already eating into Tesla’s market share, which would be a significant achievement, especially when considering the relatively short amount of time the Mach-E has been on the market. In June, the Mustang Mach-E outsold its gasoline-powered counterpart for the first time. The Mustang Mach-E notched another victory for itself in early July, when Car And Driver named the crossover its 2021 EV of the Year. It also is the most considered compact SUV in the 2021 J.D. Power APEAL study and is currently being considered for police duty in the U.S. and the U.K. The Chinese rollout officially began in late October 2021, when the first domestically produced Mach-E rolled off the assembly line. Ford plans to deliver 50,000 examples to customers by 2022 while the buyers who already received their vehicles are highly satisfied with their purchases.
The 2021 Ford Mustang Mach-E represents one part of a four-pronged blade Ford hopes will increase its North American market share this year and beyond, as the company has essentially fully transitioned away from sedans and passenger vehicles towards utility vehicles, trucks, and electrified models. That said, all of the aforementioned models have a significant amount of potential to resonate with car shoppers, and their reception will almost certainly impact the value of Ford stock in the coming months, provided the company can build a steady supply of them.
The Blue Oval has been disproportionately impacted by the ongoing chip shortage, which the company previously stated would reduce Q2 2021 output by a staggering 50 percent. Unfortunately, the shutdowns have spilled over into the beginning of the third quarter too, as virtually every North American assembly plant shut down for two weeks or more through July 2021. Ford expects to take a $1 billion to $2.5 billion hit to its bottom line as a direct result of the shortage and currently has about 70,000 incomplete vehicles in need of chips sitting at lots throughout North America, which will no doubt lead to further financial hits to the company’s bottom line if it cannot fully assembly its stock in an acceptable timeframe.
Outside of North America, Ford faces substantial challenges. India and South America continue to take a heavy toll on the company’s financial well-being. Ford Credit is currently winding down operations in both regions, and the automaker has been forced to spend a considerable amount of cash in South America as it begins to shutter several of its assembly plants in Brazil. Ford officially announced its intention to shutter two assembly plants in India in September 2021 after noting that it had lost $2 billion in the country over the past 10 years.
There have been several high-profile personnel changes at Ford recently. The company has added Steven Crowley and Jon Huntsman, two former political operatives, to its executive roster, and both individuals will be instrumental in tweaking the company’s relationship with the federal government going forward. There has been one major departure from the automaker as well, with Ken Washington recently announcing his intention to work for online retailer Amazon. However, Ford recently poached an Amazon executive away from the company, in an interesting turn of events. Another recent personnel involved the hiring of Doug Power, who has been named vice president of corporate development, a newly created position. In January 2022, The Blue Oval recruited Martin Sander to join Ford Europe as head of its passenger vehicle division, which represented another minor coup of sorts, as he came from Audi.
| Month | Opening Value |
|---|---|
| January 3rd | $21.77 |
Ford share values have substantially fluctuated since the first day of trading in January 2022, dropping ten percent, or $2.23 per share, as of this writing. The changes follow a sustained upswing in the value of Ford stock that occurred in Q4 2022.
We’ll be here to report the latest developments about Ford stock, so be sure to subscribe to Ford Authority for ongoing Ford stock news and around-the-clock Ford news coverage.
Exclusive to - you guessed it - the Lariat trim.
Perhaps a bit more affordable than the real thing.
An option for light, dark, and in-between.
Picking right up where she left off.
Red and white: a simple, classic color combo.
